Description
INTRODUCTION TO MICROECONOMICS
Book Summary
This textbook offers a progressive and rigorous introduction to microeconomics, designed specifically for those encountering the discipline for the first time. With a didactic approach, practical examples, and clear explanations, the work helps readers understand the economic logic behind the decisions of consumers, companies, and markets. Endorsed by the Observatory for Research in Social Sciences and part of ESERP's academic collection, this book combines accessibility with academic rigor, making it an essential resource for both university students and instructors looking to enrich their classes.
What is it about?
The work presents the fundamental concepts of microeconomics in a structured and understandable way. Through language that is approachable yet academically sound, the author guides the reader from basic principles to the analysis of how economic agents make decisions in contexts of scarcity. Topics such as consumer behavior, the theory of the firm, price formation in different market structures, and the balance between supply and demand are explored. Each concept is illustrated with practical examples that facilitate the connection between theory and everyday economic reality, allowing the reader to develop a solid understanding of the mechanisms that govern interaction in markets.
Main Topics
- Basic principles of microeconomics and the logic of scarcity
- Consumer behavior and demand theory
- Theory of the firm, production costs, and supply
- Market structures: perfect competition, monopoly, oligopoly, and monopolistic competition
- Market equilibrium and price formation
- Practical application of microeconomic concepts to real-world decisions
Who is it recommended for?
This manual is primarily aimed at university students taking introductory microeconomics courses in degrees such as Business Administration and Management, Economics, Marketing, Law, or related fields. It is also highly useful for professors seeking a clear and structured text to support their teaching, as well as for professionals who wish to update or consolidate their basic knowledge of microeconomics in an accessible way.
What this book offers
- A solid and progressive foundation in essential microeconomic concepts, facilitating autonomous learning
- Practical examples that connect theory with real situations in the economic and business environment
- A didactic approach endorsed by an academic institution, ensuring content that is updated and aligned with current educational needs
- Conceptual tools to analyze and understand the decisions of consumers, companies, and markets
Technical Specifications
- Author: BUSTELO, JOSE LUIS
- Publisher: J.M.BOSCH
- Language: Spanish
- Topic: MICROECONOMICS
- Collection: ECONOMIC POLICY
- Publication date: October 2025
- Number of pages: 216
- Weight: 400 g
Editorial Review
This is an introductory manual that effectively fulfills its purpose of making microeconomics accessible without sacrificing academic rigor. The progressive structure and the use of practical examples facilitate the assimilation of concepts that often seem abstract to beginners. The institutional support of ESERP and the Observatory for Research in Social Sciences adds credibility and topicality to the content. It is a recommended option for students beginning their economic training and for instructors looking for a clear and well-organized text for their courses.