Description
International Marketing
Book Summary
This work offers a practical and structured guide for designing an effective International Marketing Plan. Through a five-stage methodology, the author analyzes the impact of the global economic environment and details the strategies and actions necessary for companies to succeed in foreign markets. An essential resource for professionals and students seeking to understand and apply the fundamentals of marketing in an international context.
What is it about?
The book begins with an introductory analysis of how the global economic environment influences international marketing policies. It then presents a clear and sequential methodology for developing an International Marketing Plan, broken down into five key stages. In each, the specific strategies and actions that allow companies to approach international expansion with a solid, results-oriented foundation are described.
Main Topics
- Analysis of the international economic environment and its influence on marketing decisions.
- Methodology for creating an International Marketing Plan in five stages.
- Entry and adaptation strategies for foreign markets.
- Operational actions for marketing management in a global context.
Who is it recommended for?
This book is aimed at executives, entrepreneurs, and professionals in the fields of marketing, foreign trade, and international business who are looking for a practical methodology to plan their global expansion. It is also highly useful for university students in undergraduate and master's programs in marketing, economics, and business administration who wish to acquire applied knowledge on internationalization.
What this book offers
- A step-by-step methodology to create an International Marketing Plan from scratch.
- Concrete strategies and actions to face competition in foreign markets.
- Understanding the impact of the global economic environment on marketing decisions.
- Practical tools to reduce risk and increase the chances of success in internationalization.
Technical Data
- Author: Llamazares García-Lomas, Olegario
- Publisher: Global Marketing
- Language: Spanish
- Topic: Literary essays, Economics, Sales and marketing management, Sales and marketing
- Collection: Economics
- Binding: Paperback
- Publication date: September 2016
- Number of pages: 220
- Weight: 417 g
Editorial Review
This is a practical and well-structured manual that combines economic context analysis with an applied methodology. Its sequential approach facilitates the understanding and implementation of strategies, making it a useful tool for both active professionals and students starting out in international marketing. Its clarity of exposition and focus on results are its main strengths.