Description
Business to Social. Digital marketing for businesses and individuals
Book summary
Business to Social (B2S) is a practical and up-to-date manual that approaches digital marketing from a comprehensive perspective, combining theory with exercises. Written by six professionals and lecturers in the field, this book offers a complete guide for businesses and individuals to take advantage of the opportunities in the digital environment. With a didactic and engaging approach, it covers everything from basic principles to the latest trends, such as gamification and online reputation management. It is an essential tool for those looking to improve their digital presence and understand how to connect with audiences in a constantly evolving world.
What is it about?
The work explores digital marketing as a process of technological and social progress, structuring its content into several key blocks. It begins with the basic principles and digital channels, then guides the reader through the creation of a digital marketing plan. It delves into the use of social networks, blogs, and microblogs, as well as emailing strategies, databases, and value creation. It also covers SEM and SEO techniques, search engine and website optimization, and inbound and content marketing. Finally, it addresses the role of the community manager, online reputation, monitoring tools, crisis management, and gamification as an element to generate engagement. All of this is presented with practical exercises that reinforce learning.
Main topics
- Digital marketing principles and channels.
- Creation and execution of a digital marketing plan.
- Strategies for social networks, blogs, and microblogs.
- Emailing, databases, and customer value proposition.
- Search engine positioning (SEM and SEO) and web optimization.
- Inbound and content marketing.
- The role of the community manager and online reputation management.
- Gamification as a tool for engagement and loyalty.
Who is it recommended for?
This book is aimed at professionals and business owners who wish to improve their knowledge of the digital world, as well as professors and students of marketing, communication, and related fields. It is also useful for entrepreneurs, community managers, and anyone interested in applying effective digital strategies to their business or career.
What this book offers
- A complete and updated vision of digital marketing, from fundamentals to advanced trends.
- Practical exercises that facilitate the immediate application of theoretical concepts.
- A multidisciplinary approach, thanks to the collaboration of six experts in different branches of the digital environment.
- Concrete tools and strategies to improve online presence and connection with audiences.
- A didactic and accessible tone that makes even the most technical topics understandable.
Technical specifications
- Author: Adán Micó, Pablo; Ramírez Cogollor, José Luis; et al.
- Publisher: Servicio Comercial del Libro
- Language: Spanish
- Subject: BUSINESS AND MANAGEMENT, SALES AND MARKETING
- Collection: ECONOMY
- Binding: Paperback
- Publication date: December 2014
- Number of pages: 256
- Weight: 377 g
Editorial review
This work stands out for its balance between academic rigor and practical applicability, making it a valuable resource for both beginners and experienced professionals. The collaboration of several authors provides a wealth of perspectives that exhaustively covers the key areas of digital marketing. Its didactic structure, with integrated exercises, facilitates active learning. It is a recommended read for those looking for a solid and updated guide to navigate and take advantage of the changing digital landscape.