Description
Digital customer, digital salesperson
Book summary
This work offers a practical and informative guide on social selling, adapted to the new digital buyer profile. The author, Álex López López, shares strategies and tools for sales professionals to leverage professional social networks, especially LinkedIn, without aiming to teach how to sell, but rather how to improve the sales process in the digital age. Essential reading for anyone looking to connect with today's customer.
What is it about?
The book focuses on how salespeople can integrate professional social networks into their workflow to adapt to the behavior of the digital customer. Through a practical approach, the author explains how to use platforms like LinkedIn to improve prospecting, trust-building, and closing sales. This second edition updates the content to reflect recent changes on LinkedIn, offering advice on how to optimize profiles, create relevant content, and build an effective contact network. This is not a traditional sales manual, but a guide to complementing a salesperson's skills with digital tools.
Main topics
- Social selling and its practical application in the sales process.
- Strategies for using LinkedIn as a tool for prospecting and business relationships.
- Adapting the salesperson to the behavior and expectations of the digital customer.
- Digital tools for optimizing communication and customer follow-up.
- Updating profiles and creating professional content on social media.
Who is it recommended for?
This book is aimed at sales professionals, sales representatives, account executives, and entrepreneurs who wish to update their methods for connecting with an increasingly digital customer. It is also useful for those looking to integrate social networks into their business strategy without losing the essence of personal relationships.
What this book contributes
- A practical and applicable vision of social selling, without unnecessary technical jargon.
- Concrete strategies for using LinkedIn at every stage of the sales process.
- Updated knowledge on the latest features of the professional social network.
- Tools to improve efficiency in prospecting and customer follow-up.
- A clear perspective on how to adapt to the new digital buyer profile.
Technical specifications
- Author: López López, Álex
- Publisher: Códice
- Language: Spanish
- Subject: BUSINESS AND MANAGEMENT, SELF-HELP AND PERSONAL DEVELOPMENT
- Collection: BUSINESS
- Binding: Paperback
- Publication date: April 2017
- Number of pages: 170
- Weight: 235 g
Editorial review
This work stands out for its direct and practical approach, far from abstract theories. It is especially valuable for salespeople who already have experience but are looking to modernize their techniques without losing closeness to the customer. The updated content on LinkedIn makes it a current and useful tool for today's commercial environment.