Description
The Marketing of Happiness
Book Summary
This book is a manifesto for those seeking to build ethical and sustainable businesses in a world that demands a new corporate purpose. The author provides a practical roadmap for entrepreneurs, leaders, and managers who wish to reconcile economic prosperity with a mission of renewal and growth. Through keys to understanding the current context and branding tools, the work guides the reader in creating values-driven brands capable of connecting authentically with their audience and contributing to a better world.
What is it about?
The Marketing of Happiness proposes a paradigm shift in the way business is understood. Far from focusing solely on economic profit, the book argues that companies can and should be agents of positive change. Based on an analysis of the new social and consumer context, Giuseppe Cavallo offers a series of principles and practical tools to develop branding strategies that integrate ethics and social responsibility as central pillars. The work thus becomes a guide for organizations to align their pursuit of results with a mission of shared value, generating deep bonds with their audiences on a journey toward a more sustainable future.
Main Topics
- Business ethics and corporate social responsibility as strategic pillars.
- Building brands with values and purpose beyond profit.
- Sustainable marketing and its application in winning branding strategies.
- New consumption context and the public's demand for authenticity.
- Reconciling economic prosperity with a mission of social renewal.
Who is it recommended for?
It is aimed at entrepreneurs, executives, brand managers, and marketing professionals looking to integrate ethics and sustainability into their business model. It is also a valuable read for anyone interested in personal and professional development from a perspective that unites business with social responsibility and the pursuit of a positive impact on the world.
What this book contributes
- A clear roadmap for building an ethical and profitable business strategy.
- Practical branding tools to connect with an audience that values authenticity and social commitment.
- Keys to understanding the new business paradigm where sustainability is a differentiating factor.
- A conceptual framework to align the company's mission with the creation of shared value.
- Inspiration to lead teams and brands toward a purpose that transcends the purely commercial.
Technical Specifications
- Author: GIUSEPPE CAVALLO
- Publisher: Códice
- Language: Spanish
- Topic: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY, SALES AND MARKETING, SELF-HELP AND PERSONAL DEVELOPMENT
- Collection: BUSINESS
- Binding: Paperback
- Publication date: October 2015
- Number of pages: 208
- Weight: 291 g
Editorial Review
The Marketing of Happiness is presented as a timely and necessary work at a time when consumer trust has become a critical asset. Giuseppe Cavallo manages to articulate a solid discourse that does not stop at theory, but offers applicable tools for those who wish to transform their business from within. His approach, which connects business ethics with the development of purposeful brands, makes it a highly valuable resource for professionals looking to innovate in their sector without renouncing their principles. It is, in short, an inspiring and practical read for building a more human and sustainable business future.