Description
How to Be an Influential Person
Book Summary
This work offers a practical and accessible guide to mastering the art of communication and personal influence. Aimed at professionals in all fields, the book breaks down the techniques and resources necessary to manage information, persuade audiences, and become a complete communicator. Through a novel approach based on the author's experience as a teacher and professional, the reader will discover how to overcome stage fright, analyze different communication scenarios, and use tools such as storytelling, NLP, or emotional communication to enhance their message and achieve a real impact in their personal and professional life.
What is it about?
The book is structured into three main blocks plus an epilogue that offer a complete vision of influential communication. First, it explores the foundations of communication, the meaning of influence, how fear works, and how to put our skills into action. Next, it provides a detailed analysis of the different scenarios where communication is applied: meetings, company presentations, interviews, debates, round tables, training sessions, and competitions. Finally, it presents a wide repertoire of practical resources to improve the ability to influence, including written and oral language, internet communication, politics, NLP, storytelling, mind maps, and the use of music. The epilogue closes the work with a review of the qualities of a good communicator and a practical toolkit for everyday life.
Main Topics
- Effective personal and professional communication
- Overcoming stage fright and communication anxiety
- Analysis and adaptation to different communication scenarios (meetings, interviews, presentations)
- Persuasion and influence techniques (NLP, storytelling, emotional communication)
- Use of complementary resources (mind maps, music, internet language)
Who is it recommended for?
This book is aimed at executives, entrepreneurs, politicians, trainers, speakers, sales professionals, lecturers, and any professional who wishes to improve their communication and persuasion skills. It is also very useful for students and people interested in personal development who are looking for practical tools to influence their environment positively, both in the workplace and in their personal lives.
What this book contributes
- Provides a structured method to analyze and improve communication in any professional situation.
- Offers a repertoire of techniques and resources that can be applied immediately, such as storytelling, NLP, and mind maps.
- Helps overcome the fear of public speaking and manage communication anxiety.
- Teaches how to adapt the message to different audiences and scenarios to maximize impact.
- Includes a practical kit with essential tools and qualities of a good communicator.
Technical Data Sheet
- Author: Adán Micó, Pablo
- Publisher: Servicio Comercial del Libro
- Language: Spanish
- Subject: Reference, information and interdisciplinary subjects, Communication studies, Business and management, Business communication and presentation, Self-help and personal development
- Collection: Economics
- Binding: Paperback
- Publication date: June 2013
- Number of pages: 232
- Weight: 400 g
Editorial Review
This is a reference work for those seeking comprehensive training in communication and influence, combining theory with practical examples and varied resources. Its structured approach and accessible language make it a useful tool for both experienced professionals and those just starting to develop communication skills. The breadth of topics covered and the inclusion of techniques such as storytelling or NLP position it as a complete and up-to-date guide for anyone who wishes to enhance their powers of persuasion and leadership.