Description
FOOTPRINTS. BUILDING VALUE FROM WITHIN THE COMPANY
Book Summary
This book invites us to rethink the role of the company beyond financial results. Rafael Andreu proposes a comprehensive approach where individuals learn and transform through their work activity, leaving "footprints" that transcend the financial. A work that challenges entrepreneurs, managers, and employees to build organizations that generate personal, professional, and social value, without renouncing profitability.
What is it about?
The author starts from a fundamental premise: measuring business success solely in monetary terms is incomplete and unnatural. Every business activity leaves a footprint on people, a learning experience they take with them that affects their holistic development. The book proposes a model where the company not only produces goods and services, but also contributes to human and social growth. Through deep reflection, Andreu invites us to discover the shared responsibilities among all actors in the business ecosystem to build more conscious and sustainable organizations.
Main themes
- Business value beyond the economic
- Social and human impact of corporate activity
- Shared responsibility between managers, employees, and citizens
- Organizational learning and personal development
- Building companies with purpose and social awareness
Who is it recommended for?
Aimed at entrepreneurs, managers, business professionals, and students of administration and management. It is also of interest to anyone seeking to understand how organizations can generate a positive impact on society without sacrificing their economic viability.
What this book contributes
- A humanistic and social perspective on business management
- Conceptual tools to rethink the company's purpose
- Practical reflections to integrate personal and professional values
- An approach that reconciles profitability with human development
- Keys to building more responsible and sustainable organizations
Technical specifications
- Author: Rafael Andreu
- Publisher: Edicions Dau S L
- Language: Spanish
- Subject: Society and culture, sociology and anthropology, social services and welfare, criminology, politics and government, economics, business and management
- Collection: Non-series
- Publication date: October 2014
- Number of pages: 164
- Weight: 318 g
Editorial review
A necessary work in the current context where companies are seeking to reconcile profitability with social purpose. Andreu offers a mature and well-founded reflection that invites us to question traditional management paradigms. His approach, far from dogmas, is useful both for those who lead organizations and those who participate in them from any role. A book that adds depth to an increasingly relevant debate in the business world.