Description
Fidelology
Book Summary
This book offers a practical guide to understanding and measuring how customer experiences influence their future behavior. Through an approach based on decision psychology, the work unveils the process that determines whether a customer will return to buy or recommend a product. Aimed at marketing and business management professionals, "Fidelology" provides tools to design more effective loyalty strategies and predict the real impact of commercial actions.
What is it about?
The work addresses the central question of how companies can know if their product or service generates experiences that will truly influence future customer behavior. It explores the psychological process that leads consumers to make decisions about what to do in the future, analyzing the mechanisms that turn an experience into a purchase intention or a recommendation. The book breaks down the key factors that determine customer loyalty, offering a conceptual and practical framework for designing strategies that not only satisfy, but also generate a lasting bond.
Main Topics
- Consumer decision psychology.
- Measuring the impact of customer experiences.
- Customer loyalty and retention processes.
- Marketing strategies based on future behavior.
- Designing experiences that influence loyalty.
Who is it recommended for?
It is recommended for marketing professionals, sales managers, customer experience managers, entrepreneurs, and anyone interested in understanding the psychological mechanisms underlying consumer loyalty. It is also useful for business administration and marketing students looking for an applied perspective on customer management.
What this book provides
- A clear framework for understanding how current experiences determine future customer decisions.
- Practical tools for measuring and predicting purchasing behavior.
- Concrete strategies for designing more effective loyalty actions.
- A perspective based on consumer psychology, moving away from purely intuitive approaches.
Technical Data
- Author: Pérez Nolla, Raquel
- Publisher: Códice
- Language: Spanish
- Topic: Business and management, sales and marketing
- Collection: Business
- Binding: Paperback
- Date of publication: April 2019
- Number of pages: 190
- Weight: 442 g
Editorial Review
This book is of interest to those who seek to go beyond traditional satisfaction metrics and wish to understand the psychological processes that truly generate loyalty. Its practical focus and foundation in decision psychology make it a useful tool for professionals who need to design loyalty strategies with a solid and measurable foundation.