Description
HANDBOOK OF COMMUNICATION THEORIES. FOURTH EDITION
Book summary
This fourth edition of Enric Saperas's handbook offers an updated and rigorous guide to understanding the main theories that explain the role of media in contemporary society. The reader will find a structured journey through the theoretical foundations of media communication, from its origins to the most recent approaches. The work focuses on providing conceptual tools to analyze the social influence of the media and understand the communicative processes that shape our reality.
What is it about?
The book provides four types of knowledge essential for any student or communication professional. First, it addresses the presence and social influence of the media in today's society, examining how they shape public opinion and cultural dynamics. Second, it breaks down the process of media communication, analyzing its actors, messages, and audiences. Throughout its pages, the author presents classic and contemporary theories in a didactic way, facilitating the understanding of complex concepts and their practical application to media analysis.
Main topics
- Foundational theories of mass communication
- Social influence and media effects on the audience
- Media production and reception processes
- Evolution of the contemporary communicative ecosystem
- Critical analysis of the role of the media in the public sphere
Who is it recommended for?
It is aimed at university students in Communication, Journalism, Advertising, and Sociology degrees, as well as professionals in the sector who wish to update their theoretical foundations. It is also of interest to researchers and teachers looking for a clear and well-structured reference manual on communication theories.
What this book provides
- A complete and updated overview of the main theoretical currents in communication.
- Analytical tools to critically interpret the influence of the media.
- A didactic approach that facilitates the study and application of key concepts.
- Content revised and expanded in this fourth edition to reflect changes in the media environment.
Technical specifications
- Author: SAPERAS, ENRIC
- Publisher: OMMPRESS
- Language: Spanish
- Topic: COMMUNICATION STUDIES
- Collection: COMMUNICATION
- Date of publication: September 2018
- Number of pages: 181
- Weight: 360 g
Editorial review
This is a consolidated reference manual in the academic field, which stands out for its clarity of exposition and its ability to synthesize an extensive field of study. The fourth edition updates the content without losing theoretical rigor, making it a useful tool for both initial training and professional consultation. Its structured and didactic approach makes it especially recommended for those beginning the study of media communication.