Description
Communicating well to lead better
Book summary
A practical and updated guide to mastering communication in the organizational environment. This book offers the keys to designing and implementing effective communication strategies, covering both strategic planning and crisis management. With a focus on interactivity and the digital world, it provides useful guidelines for both beginners and professionals looking to improve leadership through clearer and more efficient communication.
What is it about?
The work addresses communication in organizations from a contemporary perspective, considering the impact of new technologies and changes in social habits. It is structured around two fundamental pillars: Strategic Communication and Crisis Communication. Through key questions, the book explains how to organize internal and external communication, the importance of a communication plan, brand management, the development of advertising campaigns, presence on social networks, and the resolution of communication crises. It also introduces tools such as neuromarketing to optimize messages and connect better with audiences.
Main topics
- Strategic planning of organizational communication
- Crisis management and resolution of communication conflicts
- Branding and brand management in digital environments
- Strategies for effective advertising campaigns
- Use of social networks and new interactive platforms
- Applications of neuromarketing in communication
Who is it recommended for?
It is aimed at communication professionals, executives, team leaders, entrepreneurs, and business students who wish to acquire or perfect communication skills to lead effectively. It is also useful for marketing and public relations managers who are looking for practical tools to face the current challenges of corporate communication.
What this book provides
- Concrete guidelines for designing a communication plan adapted to any organization
- Strategies to manage communication crises professionally and minimize negative impacts
- Keys to optimizing presence on social networks and improving interactivity with the audience
- Tools to apply neuromarketing and increase the effectiveness of messages
- Practical approach with answers to key day-to-day questions in business communication
Technical specifications
- Author: Rius Almoyner, Mercè
- Publisher: Profit Editorial
- Language: Catalan
- Subject: Communication studies
- Collection: Fondo
- Binding: Other
- Publication date: September 2019
- Number of pages: 192
- Weight: 320 g
Editorial review
A comprehensive and accessible manual that addresses organizational communication from a current and practical approach. Its clear structure, based on questions and answers, facilitates the assimilation of concepts and their immediate application. It is a valuable tool for those who need to lead teams or manage an organization's image in a digital and changing environment.