Description
Everything Market
Book Summary
In Everything Market, Ramón Reig offers an in-depth analysis of the transformation of critical thought following the fall of the Berlin Wall and the dissolution of the USSR. The work explores how these historical events compel a rethinking of the meaning of the left and alternatives to the dominant system. Through disciplines such as evolutionism, sociobiology, psychobiology, and the study of history, the author examines whether the world can be fixed beyond its apparent deterioration. An interdisciplinary essay that connects philosophy, communication, and economics to understand contemporary challenges.
What is it about?
The book starts with a central question: is the world's problem its malfunctioning or the lack of viable solutions? Ramón Reig addresses this question by analyzing the impact of the collapse of communist regimes on leftist ideology and alternative movements. To do so, he draws on tools from various sciences such as biological evolution, sociobiology (which studies the biological foundations of social behavior), psychobiology (which links mental and biological processes), and historical analysis. The author examines how these disciplines can offer keys to understanding the crisis of traditional paradigms and the need to build new forms of critical thought in a context where everything seems to be reduced to market logic.
Main Topics
- Crisis of leftist thought following the collapse of the USSR.
- Review of political and social alternatives in the contemporary world.
- Application of evolutionism and sociobiology to socio-political analysis.
- Connection between psychobiology, history, and theory of knowledge.
- Business ethics and social responsibility in a context of economic globalization.
- Relationship between communication, marketing, and the construction of hegemonic discourses.
Who is it recommended for?
This book is aimed at readers interested in political philosophy, theory of knowledge, communication studies, and critical economics. It is especially relevant for those seeking to understand the ideological transformations after the Cold War and who wish to explore interdisciplinary approaches that combine social and biological sciences. It is also of interest to students and professionals in marketing, business ethics, and social responsibility who want to delve into the conceptual foundations of their field.
What this book contributes
- Offers an interdisciplinary framework to rethink the left and political alternatives after the end of bipolarity.
- Integrates perspectives from evolutionism, sociobiology, and psychobiology into social and political analysis.
- Provides critical tools to understand how the market shapes knowledge, ethics, and communication.
- Invites reflection on the viability of solutions to global problems from a scientific and historical basis.
- Connects classical philosophical debates with current issues of international economics and corporate social responsibility.
Technical Specifications
- Author: REIG, RAMON
- Publisher: ANTHROPOS EDITORIAL
- Language: Spanish
- Topic: REFERENCE, INFORMATION AND INTERDISCIPLINARY SUBJECTS, COMMUNICATION STUDIES, PHILOSOPHY: EPISTEMOLOGY AND THEORY OF KNOWLEDGE, PHILOSOPHY: LOGIC, ETHICS AND MORAL PHILOSOPHY, INTERNATIONAL ECONOMICS, BUSINESS ETHICS AND SOCIAL RESPONSIBILITY, SALES AND MARKETING
- Collection: HUELLAS
- Binding: Other
- Edition date: December 2011
- Number of pages: 256
- Weight: 239 g
Editorial Review
Everything Market is an ambitious essay that proposes an unusual dialogue between the biological sciences and the humanities to address fundamental political questions. Ramón Reig manages to articulate a solid critique of post-communist "single thought," relying on a multidisciplinary approach that enriches the debate. Its main value lies in offering the reader conceptual tools to question the naturalization of the market as the only possible framework, combining academic rigor with accessible prose. Recommended for those who seek readings that transcend disciplinary boundaries and provide a renewed perspective on the ethical and political dilemmas of our time.