Description
Digital Marketing
Book Summary
This work is presented as a comprehensive and practical guide for integrating artificial intelligence (AI) into digital marketing strategies. Written in an accessible way, it offers a deep dive into AI, from its fundamentals to advanced applications. Through real-world examples, success stories, and practical exercises, the reader will discover how to transform their strategies and achieve success in the current digital environment.
What is it about?
The book explores the incorporation of artificial intelligence into digital marketing, beginning with an explanation of its fundamentals and evolution. It then details advanced applications, showing how AI can optimize campaigns, personalize communication with customers, and automate key processes. The author uses numerous real-world examples and success stories to illustrate concepts and proposes practical exercises that allow the reader to apply what they have learned immediately. The approach is eminently practical, oriented towards action and the achievement of measurable results.
Main Topics
- Fundamentals of artificial intelligence and its evolution in the marketing context.
- Advanced AI applications for the automation and optimization of digital campaigns.
- Strategies for personalization and data-driven audience segmentation.
- Real-world success stories and practical examples of AI implementation in marketing.
- Exercises and tools for the immediate application of the learned concepts.
Who is it recommended for?
It is aimed at marketing professionals seeking to update their strategies, entrepreneurs who wish to leverage technology to grow their business, and technology enthusiasts interested in the practical application of artificial intelligence in the commercial sphere.
What this book provides
- A clear and applied understanding of how AI can transform digital marketing strategies.
- Examples and success stories that facilitate the visualization of concrete results.
- Practical exercises to immediately implement the acquired knowledge.
- An accessible guide that combines theory and practice for professionals of all levels.
Data Sheet
- Author: TORMO NAVARRO, MARISA
- Publisher: SERVICIO COMERCIAL DEL LIBRO
- Language: Spanish
- Subject: ECONOMY, FINANCE, BUSINESS AND MANAGEMENT, SALES AND MARKETING, ARTIFICIAL INTELLIGENCE
- Collection: GENERAL INTEREST
- Publication Date: October 2024
- Number of pages: 226
- Weight: 200 g
Editorial Review
This book is of great interest to any professional or student who wishes to understand how artificial intelligence is redefining digital marketing. Its practical approach, with cases and exercises, makes it a useful tool for the immediate application of new strategies, rather than a mere theoretical treatise. It is a recommended read for those looking to stay updated in a constantly evolving field.