Description
LINKEDIN AND SALES
Book Summary
This book is a practical, straightforward guide for professionals and sales personnel who want to turn LinkedIn into an effective sales tool. Marisa Tormo debunks the false belief that we already know how to use the social network and offers tips and secrets to define a strategy that generates real results. Throughout its pages, the reader will learn how to optimize their profile, perform advanced searches without needing a Premium account, and create content that attracts their target audience. The ultimate goal is to transform contacts into clients and maximize the platform's business potential.
What is it about?
The book addresses the common problem of investing time on LinkedIn without getting a tangible return in sales. The author starts from the premise that merely using the network is not enough and proposes a change in approach. Throughout its chapters, techniques are explored for improving interaction with one’s network of contacts, writing high-value content that sparks the reader's interest, and discovering the ins and outs of paid tools. It is an eminently practical work that offers concrete solutions so that both corporate and personal brands can grow their network of contacts, generate new business opportunities, and, ultimately, increase sales through a well-defined strategy.
Main Topics
- Sales strategy on LinkedIn for professionals and companies.
- Optimization of profile and personal brand to attract potential clients.
- Sales prospecting and lead generation techniques via the social network.
- Creation of effective editorial content to generate interaction and trust.
- Advanced use of search tools, both free and paid (Premium).
Who is it recommended for?
This book is aimed at sales professionals, entrepreneurs, freelancers, and marketing and sales experts who already use LinkedIn but are not getting the expected results. It is also ideal for those who want to start on the platform with a clear, business-oriented strategy, as well as for managers looking to improve the sales productivity of their teams in the digital environment.
What this book provides
- A mindset shift regarding the use of LinkedIn, moving from aimless activity to strategic action.
- Practical secrets and tips for maximizing the social network's potential, even without a Premium subscription.
- Methods to convert a network of contacts into a portfolio of real and recurring clients.
- Guidelines for writing content that not only gets read but generates interest and business opportunities.
Technical Data
- Author: TORMO NAVARRO, MARISA
- Publisher: SERVICIO COMERCIAL DEL LIBRO
- Language: Spanish
- Topic: BUSINESS AND MANAGEMENT, SALES AND MARKETING, INTERNET AND ONLINE SERVICES GUIDES, SOCIAL NETWORKS
- Collection: GENERAL INTEREST
- Publication Date: September 2022
- Number of pages: 230
- Weight: 350 g
Editorial Review
This is a manual for immediate application for any professional who wants to stop wasting time on LinkedIn. Marisa Tormo offers a realistic and direct approach, focused on action and achieving tangible commercial results. The work stands out for its practical utility, revealing techniques that go beyond the basic use of the platform. It is recommended reading for those seeking a clear, direct, and effective guide to monetize their presence on the preeminent professional social network.