{"product_id":"9791387839321","title":"Ayuso","description":"\u003ch2\u003eAyuso\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers an exhaustive investigation into the figure of Isabel Díaz Ayuso, President of the Community of Madrid, and the political ecosystem that has propelled her. The author unravels the connections between the Popular Party, major media groups, and economic power in the region, analyzing how Ayuso's leadership was forged from its beginnings. A work of non-fiction that promises the reader a deep look into the inner workings of power and Madrid politics.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book delves into the recent history of the Popular Party in the Community of Madrid, a territory it has governed for three decades. Starting from this context, the work focuses on the trajectory of Isabel Díaz Ayuso, from her political apprenticeship under the tutelage of Esperanza Aguirre to her rise to power. The author explores the party's internal dynamics, personal rivalries, and the media strategies that have defined her career. Also analyzed are the figures who make up her inner circle, described with terms such as \"pocholos,\" \"Dalton,\" \"pancetas,\" \"Rasputins,\" and \"chiquilicuatres,\" to offer a choral portrait of the ecosystem surrounding the Madrid president.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003ePolitical leadership in the Spanish autonomous region context.\u003c\/li\u003e\n\n\u003cli\u003eInfluence of media and economic power on regional politics.\u003c\/li\u003e\n\n\u003cli\u003ePolitical communication strategies and public image construction.\u003c\/li\u003e\n\n\u003cli\u003ePolitical corruption and its implications for government management.\u003c\/li\u003e\n\n\u003cli\u003eInternal rivalries and alliances within a political party.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at readers interested in contemporary Spanish politics, especially in the Madrid regional sphere. It will also be of interest to those seeking to understand the dynamics of power, the relationships between parties and media, and the mechanisms of leadership in the public sphere. It is a work suitable both for followers of political current events and for students of political science or journalism.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA detailed analysis of Isabel Díaz Ayuso's political trajectory and her rise to leadership.\u003c\/li\u003e\n\n\u003cli\u003eA contextualized view of the Popular Party in the Community of Madrid over the last thirty years.\u003c\/li\u003e\n\n\u003cli\u003eInformation on the connections between political power, the media, and economic groups.\u003c\/li\u003e\n\n\u003cli\u003eA critical perspective on the communication strategies and political language used by the Madrid president.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: FERNANDEZ, DAVID\u003c\/li\u003e\n\n\u003cli\u003ePublisher: LIBROS DEL K.O, S.L.L\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: POLITICAL LEADERS AND LEADERSHIP, POLITICAL CORRUPTION\u003c\/li\u003e\n\n\u003cli\u003eCollection: NON-FICTION\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: April 2026\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 416\u003c\/li\u003e\n\n\u003cli\u003eWeight: 1002 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis is a non-fiction work that offers a rigorous journalistic investigation into one of the most relevant and controversial political figures in Spain today. Its focus on the ecosystem of power surrounding Isabel Díaz Ayuso, beyond her person, provides added value for the reader looking to understand the full context of her leadership. The publication is pertinent for those wishing to delve into the complexities of Madrid politics and its connections to the national sphere.\u003c\/p\u003e","brand":"LIBROS DEL K.O, S.L.L","offers":[{"title":"Default Title","offer_id":53407208735067,"sku":"9791387839321","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/979138783932.jpg?v=1781850392","url":"https:\/\/kalamobooks.com\/en\/products\/9791387839321","provider":"Kalamo Books","version":"1.0","type":"link"}