{"product_id":"9791387828516","title":"INTRODUCTION TO MICROECONOMICS","description":"\u003ch2\u003eINTRODUCTION TO MICROECONOMICS\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis textbook offers a progressive and rigorous introduction to microeconomics, designed specifically for those encountering the discipline for the first time. With a didactic approach, practical examples, and clear explanations, the work helps readers understand the economic logic behind the decisions of consumers, companies, and markets. Endorsed by the Observatory for Research in Social Sciences and part of ESERP's academic collection, this book combines accessibility with academic rigor, making it an essential resource for both university students and instructors looking to enrich their classes.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work presents the fundamental concepts of microeconomics in a structured and understandable way. Through language that is approachable yet academically sound, the author guides the reader from basic principles to the analysis of how economic agents make decisions in contexts of scarcity. Topics such as consumer behavior, the theory of the firm, price formation in different market structures, and the balance between supply and demand are explored. Each concept is illustrated with practical examples that facilitate the connection between theory and everyday economic reality, allowing the reader to develop a solid understanding of the mechanisms that govern interaction in markets.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eBasic principles of microeconomics and the logic of scarcity\u003c\/li\u003e\n\n\u003cli\u003eConsumer behavior and demand theory\u003c\/li\u003e\n\n\u003cli\u003eTheory of the firm, production costs, and supply\u003c\/li\u003e\n\n\u003cli\u003eMarket structures: perfect competition, monopoly, oligopoly, and monopolistic competition\u003c\/li\u003e\n\n\u003cli\u003eMarket equilibrium and price formation\u003c\/li\u003e\n\n\u003cli\u003ePractical application of microeconomic concepts to real-world decisions\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis manual is primarily aimed at university students taking introductory microeconomics courses in degrees such as Business Administration and Management, Economics, Marketing, Law, or related fields. It is also highly useful for professors seeking a clear and structured text to support their teaching, as well as for professionals who wish to update or consolidate their basic knowledge of microeconomics in an accessible way.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA solid and progressive foundation in essential microeconomic concepts, facilitating autonomous learning\u003c\/li\u003e\n\n\u003cli\u003ePractical examples that connect theory with real situations in the economic and business environment\u003c\/li\u003e\n\n\u003cli\u003eA didactic approach endorsed by an academic institution, ensuring content that is updated and aligned with current educational needs\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools to analyze and understand the decisions of consumers, companies, and markets\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e BUSTELO, JOSE LUIS\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e J.M.BOSCH\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e MICROECONOMICS\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e ECONOMIC POLICY\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e October 2025\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 216\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 400 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is an introductory manual that effectively fulfills its purpose of making microeconomics accessible without sacrificing academic rigor. The progressive structure and the use of practical examples facilitate the assimilation of concepts that often seem abstract to beginners. The institutional support of ESERP and the Observatory for Research in Social Sciences adds credibility and topicality to the content. It is a recommended option for students beginning their economic training and for instructors looking for a clear and well-organized text for their courses.\u003c\/p\u003e","brand":"J.M.BOSCH","offers":[{"title":"Default Title","offer_id":53407326667099,"sku":"9791387828516","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/979138782851.jpg?v=1781852620","url":"https:\/\/kalamobooks.com\/en\/products\/9791387828516","provider":"Kalamo Books","version":"1.0","type":"link"}