{"product_id":"9788494477829","title":"International marketing","description":"\u003ch2\u003eInternational Marketing\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a practical and structured guide for designing an effective International Marketing Plan. Through a five-stage methodology, the author analyzes the impact of the global economic environment and details the strategies and actions necessary for companies to succeed in foreign markets. An essential resource for professionals and students seeking to understand and apply the fundamentals of marketing in an international context.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book begins with an introductory analysis of how the global economic environment influences international marketing policies. It then presents a clear and sequential methodology for developing an International Marketing Plan, broken down into five key stages. In each, the specific strategies and actions that allow companies to approach international expansion with a solid, results-oriented foundation are described.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAnalysis of the international economic environment and its influence on marketing decisions.\u003c\/li\u003e\n\n\u003cli\u003eMethodology for creating an International Marketing Plan in five stages.\u003c\/li\u003e\n\n\u003cli\u003eEntry and adaptation strategies for foreign markets.\u003c\/li\u003e\n\n\u003cli\u003eOperational actions for marketing management in a global context.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at executives, entrepreneurs, and professionals in the fields of marketing, foreign trade, and international business who are looking for a practical methodology to plan their global expansion. It is also highly useful for university students in undergraduate and master's programs in marketing, economics, and business administration who wish to acquire applied knowledge on internationalization.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA step-by-step methodology to create an International Marketing Plan from scratch.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies and actions to face competition in foreign markets.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding the impact of the global economic environment on marketing decisions.\u003c\/li\u003e\n\n\u003cli\u003ePractical tools to reduce risk and increase the chances of success in internationalization.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Llamazares García-Lomas, Olegario\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Global Marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Literary essays, Economics, Sales and marketing management, Sales and marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Economics\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e September 2016\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 220\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 417 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and well-structured manual that combines economic context analysis with an applied methodology. Its sequential approach facilitates the understanding and implementation of strategies, making it a useful tool for both active professionals and students starting out in international marketing. Its clarity of exposition and focus on results are its main strengths.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264440667,"sku":"9788494477829","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849447782.jpg?v=1781851368","url":"https:\/\/kalamobooks.com\/en\/products\/9788494477829","provider":"Kalamo Books","version":"1.0","type":"link"}