{"product_id":"9788494345012","title":"Road to the mayor's office","description":"\u003ch2\u003eStairway to the Mayor's Office\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay offers a practical and direct guide to successfully tackling a municipal election campaign. Based on the author's real-world experience managing dozens of local electoral processes, the book breaks down the organizational and strategic keys necessary to optimize the limited resources of any candidate into thirty brief chapters. An essential work for understanding the fundamental aspects of political communication and campaign management at the local level, presented in an engaging and accessible tone.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses the complexity of municipal elections in Spain, a country with more than eight thousand municipalities with very diverse realities. The author, Miguel Llopis Baeza, synthesizes his professional experience to offer an organizational model that allows the candidate to make the most of the scarce resources available. Each of the thirty chapters represents a rung on the ladder that leads to the mayor's office, addressing everything from initial planning to campaign execution. The content focuses on providing an overview of the key aspects that must be taken into account, from communication strategy to electoral logistics, all written in an engaging and direct style to facilitate its understanding and practical application.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStrategy and planning for municipal election campaigns.\u003c\/li\u003e\n\n\u003cli\u003eOptimization of limited resources in local electoral processes.\u003c\/li\u003e\n\n\u003cli\u003eEffective political communication for mayoral candidates.\u003c\/li\u003e\n\n\u003cli\u003eOrganization and management of campaign teams.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the municipal electoral landscape in Spain.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at candidates for municipal elections, members of campaign teams, political advisors, councilors, and incumbent mayors, as well as students of political science and communication interested in local election management. It is also useful for anyone who wishes to understand the practical functioning of a political campaign at the municipal level.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eIt provides a proven organizational model for structuring a municipal campaign with scarce resources.\u003c\/li\u003e\n\n\u003cli\u003eIt offers a step-by-step guide, structured into thirty chapters that function as steps toward the goal.\u003c\/li\u003e\n\n\u003cli\u003eIt helps identify and prioritize the key aspects of a local campaign, from strategy to execution.\u003c\/li\u003e\n\n\u003cli\u003eIt presents knowledge in an engaging and direct way, facilitating immediate practical application.\u003c\/li\u003e\n\n\u003cli\u003eIt provides a realistic vision based on the author's experience in dozens of campaigns.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Llopis Baeza, Miguel\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Servicio Comercial del Libro\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Literary essays, Politics and government\u003c\/li\u003e\n\n\u003cli\u003eCollection: Essay\u003c\/li\u003e\n\n\u003cli\u003eBinding: Other\u003c\/li\u003e\n\n\u003cli\u003ePublication date: March 2015\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 156\u003c\/li\u003e\n\n\u003cli\u003eWeight: 197 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and concise manual that fills a frequent gap in political bibliography: the election campaign at the municipal scale. Its main value lies in the author's applied experience, which he translates into concrete advice and an easy-to-follow organizational model. It is recommended reading for those facing a local candidacy for the first time or for those seeking to professionalize their approach without large budgets. The short chapter format facilitates consultation and the assimilation of key content.\u003c\/p\u003e","brand":"SERVICIO COMERCIAL DEL LIBRO","offers":[{"title":"Default Title","offer_id":53405864919387,"sku":"9788494345012","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849434501.jpg?v=1781833549","url":"https:\/\/kalamobooks.com\/en\/products\/9788494345012","provider":"Kalamo Books","version":"1.0","type":"link"}