{"product_id":"9788494180132","title":"Successful entrepreneurship","description":"\u003ch2\u003eSuccessful Entrepreneurship\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis practical handbook offers a complete guide to turning a business idea into a business reality. Aimed at those who wish to create an SME or a large company, the book organizes the keys to self-employment and entrepreneurship, covering everything from the generation of the idea to the development of a personal brand. With an updated approach, the work is based on the new Entrepreneurship Law and provides concrete solutions for each stage of the process, becoming an essential tool for anyone seeking to undertake a venture with solidity and knowledge.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book is structured into four large blocks that guide the reader throughout the entire entrepreneurial process. First, the qualities of the entrepreneur are analyzed, helping to identify the skills and attitudes necessary to face the challenge. Next, it delves into the creative process and the generation of the business idea, offering techniques to find market opportunities. Subsequently, it focuses on the business model and the Business Plan, providing tools to define the strategy, resources, and viability of the project. Finally, it addresses the development of a personal brand as a differentiating element in the market. All of this is presented with a practical and updated approach, based on the legislation in force at the time of its publication.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eQualities and profile of the entrepreneur.\u003c\/li\u003e\n\n\u003cli\u003eCreative process and generation of business ideas.\u003c\/li\u003e\n\n\u003cli\u003ePreparation of the Business Plan and business model.\u003c\/li\u003e\n\n\u003cli\u003eDevelopment of personal branding as a positioning tool.\u003c\/li\u003e\n\n\u003cli\u003eLegal framework for entrepreneurship based on the Entrepreneurship Law.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at early-stage entrepreneurs looking for a structured guide to launch their project, as well as business professionals who wish to update their knowledge on the entrepreneurial process. It is also of interest to students of economics, business administration, or management, and to anyone who is considering self-employment as a professional option and needs to organize their ideas and learn the practical steps to carry it out.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear methodology to transform an idea into a viable business plan.\u003c\/li\u003e\n\n\u003cli\u003ePractical tools for developing a personal brand in the entrepreneurial context.\u003c\/li\u003e\n\n\u003cli\u003eUpdated knowledge on the legal framework for entrepreneurship in Spain.\u003c\/li\u003e\n\n\u003cli\u003eStrategies to identify and enhance the qualities necessary to undertake a venture successfully.\u003c\/li\u003e\n\n\u003cli\u003eA comprehensive approach that covers everything from initial creativity to business planning.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Pablo Adán Micó\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Servicio Comercial del Libro\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Economics, finance, business and management, entrepreneurship and entrepreneurs, self-help and personal development\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Economy\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e January 2014\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 276\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 418 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those starting out in the world of entrepreneurship, as it combines reflection on personal qualities with practical business planning tools. Its structure in blocks facilitates progressive reading and the consultation of specific aspects. The inclusion of the new Entrepreneurship Law provides added value in terms of timeliness, although it is important to keep the publication date in mind to cross-reference with current regulations. Overall, it is a useful and well-organized resource for its target audience.\u003c\/p\u003e","brand":"SERVICIO COMERCIAL DEL LIBRO","offers":[{"title":"Default Title","offer_id":53405865148763,"sku":"9788494180132","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849418013.jpg?v=1781833560","url":"https:\/\/kalamobooks.com\/en\/products\/9788494180132","provider":"Kalamo Books","version":"1.0","type":"link"}