{"product_id":"9788494141683","title":"Digital customer, digital salesperson","description":"\u003ch2\u003eDigital customer, digital salesperson\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a practical and informative guide on social selling, adapted to the new digital buyer profile. The author, Álex López López, shares strategies and tools for sales professionals to leverage professional social networks, especially LinkedIn, without aiming to teach how to sell, but rather how to improve the sales process in the digital age. Essential reading for anyone looking to connect with today's customer.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book focuses on how salespeople can integrate professional social networks into their workflow to adapt to the behavior of the digital customer. Through a practical approach, the author explains how to use platforms like LinkedIn to improve prospecting, trust-building, and closing sales. This second edition updates the content to reflect recent changes on LinkedIn, offering advice on how to optimize profiles, create relevant content, and build an effective contact network. This is not a traditional sales manual, but a guide to complementing a salesperson's skills with digital tools.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSocial selling and its practical application in the sales process.\u003c\/li\u003e\n\n\u003cli\u003eStrategies for using LinkedIn as a tool for prospecting and business relationships.\u003c\/li\u003e\n\n\u003cli\u003eAdapting the salesperson to the behavior and expectations of the digital customer.\u003c\/li\u003e\n\n\u003cli\u003eDigital tools for optimizing communication and customer follow-up.\u003c\/li\u003e\n\n\u003cli\u003eUpdating profiles and creating professional content on social media.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at sales professionals, sales representatives, account executives, and entrepreneurs who wish to update their methods for connecting with an increasingly digital customer. It is also useful for those looking to integrate social networks into their business strategy without losing the essence of personal relationships.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and applicable vision of social selling, without unnecessary technical jargon.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies for using LinkedIn at every stage of the sales process.\u003c\/li\u003e\n\n\u003cli\u003eUpdated knowledge on the latest features of the professional social network.\u003c\/li\u003e\n\n\u003cli\u003eTools to improve efficiency in prospecting and customer follow-up.\u003c\/li\u003e\n\n\u003cli\u003eA clear perspective on how to adapt to the new digital buyer profile.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: López López, Álex\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Códice\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: BUSINESS AND MANAGEMENT, SELF-HELP AND PERSONAL DEVELOPMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: BUSINESS\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2017\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 170\u003c\/li\u003e\n\n\u003cli\u003eWeight: 235 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis work stands out for its direct and practical approach, far from abstract theories. It is especially valuable for salespeople who already have experience but are looking to modernize their techniques without losing closeness to the customer. The updated content on LinkedIn makes it a current and useful tool for today's commercial environment.\u003c\/p\u003e","brand":"CÓDICE","offers":[{"title":"Default Title","offer_id":53405666738523,"sku":"9788494141683","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849414168.jpg?v=1781829546","url":"https:\/\/kalamobooks.com\/en\/products\/9788494141683","provider":"Kalamo Books","version":"1.0","type":"link"}