{"product_id":"9788494054488","title":"I love my SME","description":"\u003ch2\u003eI love my SME\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eIn a context of crisis and unemployment, Miguel Ángel Robles champions the essential role of Small and Medium-sized Enterprises as the engine of the economy and generators of 70% of employment in Spain. This book proposes a paradigm shift: moving from purely rational management to one that integrates emotions and feelings. Under the concept of \"Lovers versus Managers,\" the author argues that passion and commitment are key to the survival and competitiveness of SMEs, offering a practical vision to overcome the high business mortality rate.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses the urgent need to rethink the way SMEs are managed in Spain. The author criticizes the \"entrepreneur bubble\" that encourages the creation of businesses without ensuring their long-term sustainability, as the majority disappear within five years. In response, he proposes a management model based on the duality between reason (managers) and emotion (lovers), arguing that only by combining efficient management with a strong emotional connection to the project can growth and the generation of stable employment be ensured. The book is a call to action for business owners, managers, and society in general, urging a change in policies and social awareness to support the survival of SMEs.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eVindication of the socioeconomic role of SMEs in Spain.\u003c\/li\u003e\n\n\u003cli\u003eBusiness management based on emotions and feelings.\u003c\/li\u003e\n\n\u003cli\u003eDuality between rational management (manager) and passionate management (lover).\u003c\/li\u003e\n\n\u003cli\u003eSurvival and competitiveness of small and medium-sized enterprises.\u003c\/li\u003e\n\n\u003cli\u003eCriticism of the \"entrepreneur bubble\" and the lack of business sustainability.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at owners and managers of small and medium-sized enterprises, entrepreneurs looking to consolidate their project in the long term, and business professionals interested in innovative management approaches that integrate the human and emotional factor. It is also of interest to those responsible for employment and economic development policies.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA novel approach that links business management with emotional intelligence.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding why many SMEs fail and how to avoid it.\u003c\/li\u003e\n\n\u003cli\u003eA critical reflection on the current entrepreneurial ecosystem and its shortcomings.\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools for combining passion and efficiency in company leadership.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eData sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: MIGUEL ANGEL ROBLES\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Codice\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: ECONOMY, BUSINESS AND MANAGEMENT, BUSINESS STUDIES: GENERAL\u003c\/li\u003e\n\n\u003cli\u003eCollection: BUSINESS\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2013\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 128\u003c\/li\u003e\n\n\u003cli\u003eWeight: 169 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a brief and direct work that addresses a real and pressing problem in the Spanish business fabric. Its main value lies in proposing a change in mentality, moving away from traditional management manuals to integrate passion and commitment as strategic factors. It is a recommended read for those looking for a human and realistic approach on how to strengthen and grow an SME in a challenging environment.\u003c\/p\u003e","brand":"CÓDICE","offers":[{"title":"Default Title","offer_id":53405666869595,"sku":"9788494054488","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849405448.jpg?v=1781829553","url":"https:\/\/kalamobooks.com\/en\/products\/9788494054488","provider":"Kalamo Books","version":"1.0","type":"link"}