{"product_id":"9788494054440","title":"Fidelology","description":"\u003ch2\u003eFidelology\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a practical guide to understanding and measuring how customer experiences influence their future behavior. Through an approach based on decision psychology, the work unveils the process that determines whether a customer will return to buy or recommend a product. Aimed at marketing and business management professionals, \"Fidelology\" provides tools to design more effective loyalty strategies and predict the real impact of commercial actions.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses the central question of how companies can know if their product or service generates experiences that will truly influence future customer behavior. It explores the psychological process that leads consumers to make decisions about what to do in the future, analyzing the mechanisms that turn an experience into a purchase intention or a recommendation. The book breaks down the key factors that determine customer loyalty, offering a conceptual and practical framework for designing strategies that not only satisfy, but also generate a lasting bond.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eConsumer decision psychology.\u003c\/li\u003e\n\n\u003cli\u003eMeasuring the impact of customer experiences.\u003c\/li\u003e\n\n\u003cli\u003eCustomer loyalty and retention processes.\u003c\/li\u003e\n\n\u003cli\u003eMarketing strategies based on future behavior.\u003c\/li\u003e\n\n\u003cli\u003eDesigning experiences that influence loyalty.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended for marketing professionals, sales managers, customer experience managers, entrepreneurs, and anyone interested in understanding the psychological mechanisms underlying consumer loyalty. It is also useful for business administration and marketing students looking for an applied perspective on customer management.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear framework for understanding how current experiences determine future customer decisions.\u003c\/li\u003e\n\n\u003cli\u003ePractical tools for measuring and predicting purchasing behavior.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies for designing more effective loyalty actions.\u003c\/li\u003e\n\n\u003cli\u003eA perspective based on consumer psychology, moving away from purely intuitive approaches.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Pérez Nolla, Raquel\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Códice\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Business and management, sales and marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Business\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDate of publication:\u003c\/strong\u003e April 2019\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 190\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 442 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis book is of interest to those who seek to go beyond traditional satisfaction metrics and wish to understand the psychological processes that truly generate loyalty. Its practical focus and foundation in decision psychology make it a useful tool for professionals who need to design loyalty strategies with a solid and measurable foundation.\u003c\/p\u003e","brand":"CÓDICE","offers":[{"title":"Default Title","offer_id":53405666607451,"sku":"9788494054440","price":18.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849405444.jpg?v=1781829544","url":"https:\/\/kalamobooks.com\/en\/products\/9788494054440","provider":"Kalamo Books","version":"1.0","type":"link"}