{"product_id":"9788493697228","title":"Political party marketing","description":"\u003ch2\u003ePolitical Party Marketing\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work analyzes the growing influence of marketing in shaping the contemporary political offer. The author examines how the global expansion of democratic systems has created an environment of ideological competition where political parties adopt communication and positioning strategies typical of the commercial sphere. The book offers a critical and well-documented view on the transformation of political communication, exploring the birth and development of a new science applied to campaign management and the construction of public image. An essential read for understanding the intersection of politics, communication, and electoral strategy in today's world.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the process of the global implementation of the democratic political system since the end of the 20th century and analyzes its direct consequence: the coexistence of multiple ideologies in a competitive environment that shapes the political offer. Faced with the growing complexity of the political map, the author examines the birth and development of political marketing as a discipline. The work dissects how political parties have adopted communication techniques, audience segmentation, and strategic positioning, originally typical of commercial marketing, to connect with the electorate, differentiate their proposals, and optimize their campaigns. It thus analyzes the transformation of political communication into a central tool for managing public image and electoral strategy in contemporary democracies.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eGlobal implementation of the democratic system and ideological pluralism.\u003c\/li\u003e\n\n\u003cli\u003ePolitical competition as an environment of supply and demand.\u003c\/li\u003e\n\n\u003cli\u003eBirth and development of political marketing as a discipline.\u003c\/li\u003e\n\n\u003cli\u003eCommunication and positioning strategies of political parties.\u003c\/li\u003e\n\n\u003cli\u003eTransformation of political communication in the contemporary era.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals and students of political science, communication, marketing, and journalism. It is also of great interest to political advisors, campaign strategists, analysts, and anyone interested in understanding the mechanisms that govern communication and competition between parties in current democratic systems.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA critical and well-documented perspective on the application of marketing to the political sphere.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding of the dynamics of ideological competition in complex democracies.\u003c\/li\u003e\n\n\u003cli\u003eKeys to analyzing the communication and positioning strategies of parties.\u003c\/li\u003e\n\n\u003cli\u003eHistorical and theoretical context on the birth of political marketing as a discipline.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Orosa González, José Javier\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Erasmus ediciones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e HISTORY, POLITICS AND GOVERNMENT\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e PENSAMIENTO DEL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e March 2009\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 180\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 419 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those who wish to understand how marketing has reconfigured modern political communication. Its analytical and contextualized approach allows the reader to go beyond electoral anecdotes and understand the structural foundations of this discipline. It is especially useful for professionals seeking a solid theoretical framework upon which to base effective political communication strategies, as well as for students beginning their training in this field.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407593595227,"sku":"9788493697228","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849369722.jpg?v=1781857390","url":"https:\/\/kalamobooks.com\/en\/products\/9788493697228","provider":"Kalamo Books","version":"1.0","type":"link"}