{"product_id":"9788492806645","title":"Drug abuse prevention","description":"\u003ch2\u003eDrug Addiction Prevention\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a rigorous analysis of the role of the media in drug addiction prevention. The author examines how information disseminated by the press, radio, and television influences the social perception of drug use and the effectiveness of preventive campaigns. The book becomes an essential tool for understanding communication as an agent of change in the face of one of the main problems affecting today's youth, providing keys to achieving more effective social awareness.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the intersection between social communication and public health, focusing on how the media can collaborate in drug addiction prevention. The author analyzes the role of the media as the primary source of information for young people and families, and examines its ability to generate opinion and disseminate preventive messages. Through a detailed study, the most effective communication strategies to sensitize society to the risks of drug use are explored, as well as the limitations and challenges faced by preventive campaigns in the current media environment.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe role of the media as agents of social change in drug addiction prevention.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the information the media transmits to the public regarding drug use.\u003c\/li\u003e\n\n\u003cli\u003eEffective communication strategies for preventive and social awareness campaigns.\u003c\/li\u003e\n\n\u003cli\u003eThe influence of the media on risk perception and public opinion on drugs.\u003c\/li\u003e\n\n\u003cli\u003eThe relationship between communication, youth, and family in the context of prevention.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at communication professionals, journalists, social educators, workers in the field of public health and prevention, as well as students of communication sciences, sociology, criminology, and health sciences. It is also of interest to public policy makers and social awareness campaign designers who seek to understand how to optimize preventive messages through the media.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProvides a framework for critical analysis of media coverage of drug addiction.\u003c\/li\u003e\n\n\u003cli\u003eOffers practical keys to improve communication in prevention and awareness campaigns.\u003c\/li\u003e\n\n\u003cli\u003eHelps to understand the real influence of the media in shaping public opinion on drug use.\u003c\/li\u003e\n\n\u003cli\u003eProvides tools to evaluate the effectiveness of preventive messages aimed at youth and families.\u003c\/li\u003e\n\n\u003cli\u003eBrings a multidisciplinary perspective that integrates communication, sociology, and public health.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Paricio Esteban, Pilar\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Erasmus ediciones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Reference, information and interdisciplinary subjects; communication studies; society and culture; sociology and anthropology; social services and welfare; criminology; politics and government; medicine; study guides and reference material; coping with drug and alcohol abuse\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e PENSAMIENTO DEL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e June 2011\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 156\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 322 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those seeking to understand the relationship between communication and drug addiction prevention from an academic and applied perspective. Its focus on the analysis of the media as agents of social change makes it a valuable read for professionals who wish to optimize their awareness strategies. The work stands out for its analytical rigor and for offering a clear view of the communicative challenges in a subject of great social relevance.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407593202011,"sku":"9788492806645","price":19.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849280664.jpg?v=1781857376","url":"https:\/\/kalamobooks.com\/en\/products\/9788492806645","provider":"Kalamo Books","version":"1.0","type":"link"}