{"product_id":"9788492806300","title":"Consumerist children","description":"\u003ch2\u003eConsumerist Children\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book analyzes how children perceive and internalize advertising messages in an increasingly ubiquitous media environment. Carlos Teixeira Alves offers a clear and pedagogical guide to purchasing decision processes within the family, parental rejection of children's requests, and the social factors that shape consumerist behavior from childhood. An essential work for parents, educators, and professionals seeking to understand and manage the influence of marketing on children.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book explores in depth the child's inner world when faced with the seductive power of the media. It explains how children process advertising stimuli, distinguishing between perception, desire, and real need. It also addresses family dynamics in consumption decisions: from the mechanisms that lead parents to accept or reject a purchase requested by their children, to the types of products in which the child's opinion carries the most weight. Furthermore, it contextualizes the child's behavior within a social environment that dictates consumption norms, expanding knowledge on how the consumer is formed from an early age.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eChildren's perception of advertising and commercial messages.\u003c\/li\u003e\n\n\u003cli\u003ePurchasing decision-making processes within the family.\u003c\/li\u003e\n\n\u003cli\u003eNegotiation strategies and parental rejection of children's requests.\u003c\/li\u003e\n\n\u003cli\u003eInfluence of the social environment and media in the construction of consumption habits.\u003c\/li\u003e\n\n\u003cli\u003eChild consumer psychology and its evolution.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at parents concerned about the influence of marketing on their children, as well as educators and professionals in the fields of child psychology, pedagogy, and the sociology of consumption. It is also highly useful for communication and advertising specialists who wish to understand the impact of their messages on the youngest audiences.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eKeys to understanding how children interpret advertising messages and how this affects their purchasing requests.\u003c\/li\u003e\n\n\u003cli\u003eTools for consciously managing consumption decisions within the home.\u003c\/li\u003e\n\n\u003cli\u003eAn updated, pedagogical view on the role of the media in forming consumerist habits.\u003c\/li\u003e\n\n\u003cli\u003eDetailed analysis of negotiation mechanisms between parents and children in a commercial context.\u003c\/li\u003e\n\n\u003cli\u003ePractical knowledge to encourage critical and responsible consumption from childhood.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Teixeira Alves, Carlos\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e ERASMUS EDICIONES\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e EDUCATIONAL PSYCHOLOGY, FAMILY AND HEALTH, SELF-HELP AND PERSONAL DEVELOPMENT\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e PENSAMIENTO DEL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e January 2011\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 224\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 452 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a rigorous and accessible work that addresses a highly relevant topic: the relationship between childhood, advertising, and consumption. Its pedagogical approach and expository clarity make it a useful tool for both the family and professional spheres. Especially recommended for those seeking to understand the psychological and social mechanisms underlying children's consumerist behavior, as well as strategies to address it in an informed and critical manner.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407593333083,"sku":"9788492806300","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849280630.jpg?v=1781857380","url":"https:\/\/kalamobooks.com\/en\/products\/9788492806300","provider":"Kalamo Books","version":"1.0","type":"link"}