{"product_id":"9788489890145","title":"Castells and television","description":"\u003ch2\u003eCastells and Television\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eIn this work, Santi Suárez-Baldris explores the complex relationship between traditional popular culture, exemplified by the world of the \"castells\" (human towers), and the emergence of television as a mass media outlet. The author analyzes how television entertainment has transformed the space previously occupied by festivals and direct participatory activities, offering a critical reflection on the coexistence of tradition and modernity. An essential book for understanding the evolution of popular culture in the audiovisual era.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the intersection between two cultural realities: on one hand, popular culture, understood as the set of festive and communal practices rooted in tradition; on the other, television as the hegemonic means of social communication. The author examines how television, with its ability to generate spectacle and disseminate mass culture, has progressively occupied a space that was previously the domain of festivals and direct community participation. Through the example of the \"castells,\" one of the most emblematic manifestations of Catalan popular culture, the changes in the perception, dissemination, and experience of these traditions are analyzed within a context of increasing mediatization.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eTransformation of popular culture due to the influence of mass media.\u003c\/li\u003e\n\n\u003cli\u003eRelationship between traditional festivals and television entertainment.\u003c\/li\u003e\n\n\u003cli\u003eThe role of television in the dissemination and reinterpretation of cultural practices.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the \"casteller\" world as a case study of participatory culture.\u003c\/li\u003e\n\n\u003cli\u003eImpact of mass culture on community and festive activities.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is recommended for scholars and enthusiasts of Catalan popular culture, especially the \"casteller\" world, as well as for professionals and students of audiovisual communication, sociology, and anthropology. It is also of interest to readers who wish to reflect on how mass media transforms traditions and citizen participation in cultural life.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA pioneering analysis of the coexistence between festive tradition and television in Catalonia.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding how popular culture adapts to new media formats.\u003c\/li\u003e\n\n\u003cli\u003eA critical reflection on the loss of direct participation in favor of spectacle.\u003c\/li\u003e\n\n\u003cli\u003eA detailed study of the \"casteller\" case as an example of cultural resistance and transformation.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Santi Suárez-Baldris\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Eumo Editorial SAU\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Catalan\u003c\/li\u003e\n\n\u003cli\u003eTopic: Popular culture, television, and society\u003c\/li\u003e\n\n\u003cli\u003eCollection: L’aixecador\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: July 1998\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 208\u003c\/li\u003e\n\n\u003cli\u003eWeight: 514 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis work offers a solid and well-documented approach to an under-explored topic: the influence of television on manifestations of popular culture. The author combines academic rigor with accessible writing, making it suitable for both specialists and readers interested in the debate between tradition and modernity. Although the publication date may mean some media references are outdated, its analytical approach remains relevant for understanding current cultural processes.\u003c\/p\u003e","brand":"EUMO EDITORIAL SAU","offers":[{"title":"Default Title","offer_id":53405173612891,"sku":"9788489890145","price":12.02,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978848989014.jpg?v=1781824528","url":"https:\/\/kalamobooks.com\/en\/products\/9788489890145","provider":"Kalamo Books","version":"1.0","type":"link"}