{"product_id":"9788419407672","title":"THE MEANING OF BEER","description":"\u003ch2\u003eTHE MEANING OF BEER\u003c\/h2\u003e\n\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a fascinating journey through the history of beer and its profound influence on human civilization. From its origins 13,000 years ago to the present day, the author explores how this beverage has shaped aspects as diverse as religion, economy, architecture, and advertising. The reader will discover that beer is not just a drink, but a driver of social and cultural change that has accompanied humanity during its most significant moments.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work traces the evolution of beer as a transformative element of society. It begins in ancient Egypt, where beer served as currency for the builders of the pyramids, and continues through the centuries, showing its impact on bioengineering, urban development, and marketing strategies. The author reveals surprising connections between beer consumption and major historical milestones, uncovering how this beverage has been a catalyst for innovation and cultural change throughout the millennia.\u003c\/p\u003e\n\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSocial and cultural history of beer from its prehistoric origins\u003c\/li\u003e\n\n\u003cli\u003eInfluence of beer on the economy and ancient payment systems\u003c\/li\u003e\n\n\u003cli\u003eRelationship between beer and the development of bioengineering\u003c\/li\u003e\n\n\u003cli\u003eImpact of beer on architecture and urban planning\u003c\/li\u003e\n\n\u003cli\u003eEvolution of advertising and marketing linked to beer\u003c\/li\u003e\n\n\u003cli\u003eConnections between beer and religious practices throughout history\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at beer lovers who wish to know its history beyond the pleasure of consumption, as well as readers interested in social and cultural history looking for an original perspective on how an everyday product has influenced civilization. It will also be attractive to professionals in the brewing sector, amateur historians, and anyone curious to discover the unsuspected connections between an ancient beverage and the path of humanity.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA comprehensive and documented vision of how beer has been an active agent in human history\u003c\/li\u003e\n\n\u003cli\u003eSurprising connections between beer and fields such as religion, architecture, or bioengineering\u003c\/li\u003e\n\n\u003cli\u003eHistorical context that enriches the understanding of one of the world's most consumed beverages\u003c\/li\u003e\n\n\u003cli\u003eEngaging narrative that combines historical rigor with fascinating anecdotes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: GARRETT, JONNY\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Ned Ediciones\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: History: specific events and topics, Social and cultural history, Beverages, Beers\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECOS DEL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2025\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 416\u003c\/li\u003e\n\n\u003cli\u003eWeight: 532 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis work offers an original and well-documented perspective on the history of beer, moving away from a merely gastronomic approach to position it as a major cultural phenomenon. The author succeeds in building bridges between the past and the present, showing how an apparently simple beverage has been a silent protagonist of major social transformations. Its interdisciplinary approach and its ability to connect diverse topics make this book an attractive read for both specialists and general readers interested in better understanding history through its most everyday elements.\u003c\/p\u003e","brand":"NED EDICIONES","offers":[{"title":"Default Title","offer_id":53407528223067,"sku":"9788419407672","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841940767.jpg?v=1781856855","url":"https:\/\/kalamobooks.com\/en\/products\/9788419407672","provider":"Kalamo Books","version":"1.0","type":"link"}