{"product_id":"9788417905286","title":"STRATEGY ARCHITECTURES","description":"\u003ch2\u003eArchitectures of Strategy\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book unveils an essential and underexplored aspect of the profession: the strategies architects use to secure commissions, sell projects, and bring their works to fruition. Through a rigorous analysis, Eduard Sancho Pou addresses a gap in training, as these commercial skills are not taught in schools nor discussed openly in the professional sphere. The work offers a unique perspective on how architects, historically excellent sellers of ideas, manage client acquisition and the viability of their practice, combining the tacit knowledge of the trade with a strategic reflection necessary for survival and success.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe text delves into the less visible side of architecture: the selling of ideas and projects. Unlike other sectors, winning commissions in architecture is often surrounded by secrecy and a lack of specific training. The author analyzes how architects, from established firms to independent practitioners, develop and apply strategies to present their proposals, negotiate with clients, and ensure the construction of their works. The methods that allow an architect to transform a creative vision into a real commission are explored, revealing the tactics of persuasion, positioning, and management that define professional practice beyond design.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStrategies for client acquisition and securing commissions in the architecture sector.\u003c\/li\u003e\n\n\u003cli\u003eThe process of selling architectural projects, from presentation to negotiation.\u003c\/li\u003e\n\n\u003cli\u003eThe training gap in commercial skills within traditional architectural education.\u003c\/li\u003e\n\n\u003cli\u003eThe architect's role as a seller of ideas and the management of the client relationship.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of survival tactics and professional success in the context of architectural practice.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at architects, architecture students, and professionals in the sector who wish to understand and improve their ability to secure commissions and manage their professional practice. It is also of interest to creative entrepreneurs and anyone looking to understand the commercial and strategic mechanisms behind the sale of intellectual services and complex projects.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eOffers practical and systematized knowledge on sales strategies specific to the architectural field, usually relegated to professional secrecy.\u003c\/li\u003e\n\n\u003cli\u003eHelps fill a crucial training gap, providing tools for client acquisition and commission management.\u003c\/li\u003e\n\n\u003cli\u003eProvides a deep reflection on how architects can position themselves and communicate the value of their work to ensure the viability of their projects and firms.\u003c\/li\u003e\n\n\u003cli\u003eAllows the reader to identify and apply persuasion and negotiation tactics that improve the success rate in obtaining projects.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Sancho Pou, Eduard\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Ediciones Asimétricas\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: ARCHITECTURE, ARCHITECTS AND ARCHITECTURE FIRMS, ARCHITECTURE: PROFESSIONAL PRACTICE, BUSINESS AND MANAGEMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: ARCHITECTURE\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: February 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 276\u003c\/li\u003e\n\n\u003cli\u003eWeight: 450 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis book addresses a taboo subject in the profession with honesty and rigor: the need to sell ideas to build works. Its main value lies in systematizing knowledge that, until now, was transmitted informally or kept hidden. For any architect looking to understand the real dynamics of the market and improve their ability to win commissions, this work is presented as a necessary and revealing read, far removed from generic sales manuals and focused on the specificity of the trade.\u003c\/p\u003e","brand":"EDICIONES ASIMETRICAS,S.L","offers":[{"title":"Default Title","offer_id":53407155519835,"sku":"9788417905286","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841790528.jpg?v=1781848309","url":"https:\/\/kalamobooks.com\/en\/products\/9788417905286","provider":"Kalamo Books","version":"1.0","type":"link"}