{"product_id":"9788417387181","title":"HANDBOOK OF COMMUNICATION THEORIES. FOURTH EDITION","description":"\u003ch2\u003eHANDBOOK OF COMMUNICATION THEORIES. FOURTH EDITION\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis fourth edition of Enric Saperas's handbook offers an updated and rigorous guide to understanding the main theories that explain the role of media in contemporary society. The reader will find a structured journey through the theoretical foundations of media communication, from its origins to the most recent approaches. The work focuses on providing conceptual tools to analyze the social influence of the media and understand the communicative processes that shape our reality.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book provides four types of knowledge essential for any student or communication professional. First, it addresses the presence and social influence of the media in today's society, examining how they shape public opinion and cultural dynamics. Second, it breaks down the process of media communication, analyzing its actors, messages, and audiences. Throughout its pages, the author presents classic and contemporary theories in a didactic way, facilitating the understanding of complex concepts and their practical application to media analysis.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eFoundational theories of mass communication\u003c\/li\u003e\n\n\u003cli\u003eSocial influence and media effects on the audience\u003c\/li\u003e\n\n\u003cli\u003eMedia production and reception processes\u003c\/li\u003e\n\n\u003cli\u003eEvolution of the contemporary communicative ecosystem\u003c\/li\u003e\n\n\u003cli\u003eCritical analysis of the role of the media in the public sphere\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at university students in Communication, Journalism, Advertising, and Sociology degrees, as well as professionals in the sector who wish to update their theoretical foundations. It is also of interest to researchers and teachers looking for a clear and well-structured reference manual on communication theories.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA complete and updated overview of the main theoretical currents in communication.\u003c\/li\u003e\n\n\u003cli\u003eAnalytical tools to critically interpret the influence of the media.\u003c\/li\u003e\n\n\u003cli\u003eA didactic approach that facilitates the study and application of key concepts.\u003c\/li\u003e\n\n\u003cli\u003eContent revised and expanded in this fourth edition to reflect changes in the media environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: SAPERAS, ENRIC\u003c\/li\u003e\n\n\u003cli\u003ePublisher: OMMPRESS\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: COMMUNICATION STUDIES\u003c\/li\u003e\n\n\u003cli\u003eCollection: COMMUNICATION\u003c\/li\u003e\n\n\u003cli\u003eDate of publication: September 2018\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 181\u003c\/li\u003e\n\n\u003cli\u003eWeight: 360 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a consolidated reference manual in the academic field, which stands out for its clarity of exposition and its ability to synthesize an extensive field of study. The fourth edition updates the content without losing theoretical rigor, making it a useful tool for both initial training and professional consultation. Its structured and didactic approach makes it especially recommended for those beginning the study of media communication.\u003c\/p\u003e","brand":"OMMPRESS","offers":[{"title":"Default Title","offer_id":53405081305435,"sku":"9788417387181","price":10.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841738718.jpg?v=1781822668","url":"https:\/\/kalamobooks.com\/en\/products\/9788417387181","provider":"Kalamo Books","version":"1.0","type":"link"}