{"product_id":"9788417209810","title":"Communicate well to lead better","description":"\u003ch2\u003eCommunicating well to lead better\u003c\/h2\u003e\n\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eA practical and updated guide to mastering communication in the organizational environment. This book offers the keys to designing and implementing effective communication strategies, covering both strategic planning and crisis management. With a focus on interactivity and the digital world, it provides useful guidelines for both beginners and professionals looking to improve leadership through clearer and more efficient communication.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses communication in organizations from a contemporary perspective, considering the impact of new technologies and changes in social habits. It is structured around two fundamental pillars: Strategic Communication and Crisis Communication. Through key questions, the book explains how to organize internal and external communication, the importance of a communication plan, brand management, the development of advertising campaigns, presence on social networks, and the resolution of communication crises. It also introduces tools such as neuromarketing to optimize messages and connect better with audiences.\u003c\/p\u003e\n\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStrategic planning of organizational communication\u003c\/li\u003e\n\n\u003cli\u003eCrisis management and resolution of communication conflicts\u003c\/li\u003e\n\n\u003cli\u003eBranding and brand management in digital environments\u003c\/li\u003e\n\n\u003cli\u003eStrategies for effective advertising campaigns\u003c\/li\u003e\n\n\u003cli\u003eUse of social networks and new interactive platforms\u003c\/li\u003e\n\n\u003cli\u003eApplications of neuromarketing in communication\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at communication professionals, executives, team leaders, entrepreneurs, and business students who wish to acquire or perfect communication skills to lead effectively. It is also useful for marketing and public relations managers who are looking for practical tools to face the current challenges of corporate communication.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eConcrete guidelines for designing a communication plan adapted to any organization\u003c\/li\u003e\n\n\u003cli\u003eStrategies to manage communication crises professionally and minimize negative impacts\u003c\/li\u003e\n\n\u003cli\u003eKeys to optimizing presence on social networks and improving interactivity with the audience\u003c\/li\u003e\n\n\u003cli\u003eTools to apply neuromarketing and increase the effectiveness of messages\u003c\/li\u003e\n\n\u003cli\u003ePractical approach with answers to key day-to-day questions in business communication\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Rius Almoyner, Mercè\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Profit Editorial\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Catalan\u003c\/li\u003e\n\n\u003cli\u003eSubject: Communication studies\u003c\/li\u003e\n\n\u003cli\u003eCollection: Fondo\u003c\/li\u003e\n\n\u003cli\u003eBinding: Other\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2019\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 192\u003c\/li\u003e\n\n\u003cli\u003eWeight: 320 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA comprehensive and accessible manual that addresses organizational communication from a current and practical approach. Its clear structure, based on questions and answers, facilitates the assimilation of concepts and their immediate application. It is a valuable tool for those who need to lead teams or manage an organization's image in a digital and changing environment.\u003c\/p\u003e","brand":"PROFIT EDITORIAL","offers":[{"title":"Default Title","offer_id":53406967595355,"sku":"9788417209810","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841720981.jpg?v=1781844216","url":"https:\/\/kalamobooks.com\/en\/products\/9788417209810","provider":"Kalamo Books","version":"1.0","type":"link"}