{"product_id":"9788415793724","title":"Digital Economy:","description":"\u003ch2\u003eDigital Economy\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a rigorous analysis of the economic transformation driven by digital technology. Authors Francisco Mochón Morcillo and Antonio Ávila Cano explore how digitalization has redefined business models, employment, and production structures, establishing a historical parallel with previous industrial revolutions. The reader will find an essential guide to understanding the foundations, opportunities, and challenges of the new digital economy, from the impact of the internet to the evolution of markets in an interconnected environment.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book contextualizes the digital economy as the culmination of a historical process of technological innovation. Starting with the First Industrial Revolution (with the steam engine and the railroad) and the Second (with gas and oil), the authors position the digital revolution as a new economic paradigm. Throughout its pages, the fundamental changes in the production, consumption, and distribution of goods and services are analyzed, as well as the role of information and communication technologies in value creation. Key concepts such as the platform economy, the digital transformation of companies, and new labor market dynamics are examined, offering a comprehensive view of the forces that are shaping the contemporary economy.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eHistorical evolution of industrial revolutions and their impact on the economy.\u003c\/li\u003e\n\n\u003cli\u003eFoundations and characteristics of the digital economy as a new paradigm.\u003c\/li\u003e\n\n\u003cli\u003eTransformation of business models and market structures in the digital age.\u003c\/li\u003e\n\n\u003cli\u003eImpact of information technologies on productivity, employment, and welfare.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the platform economy and global interconnection.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at students and professionals in economics, business administration, and social sciences who are seeking a solid foundation on the economic effects of digitalization. It is also highly useful for entrepreneurs, managers, and anyone interested in understanding the keys to the structural change currently being experienced by the economy, from an academic and well-founded perspective.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eUnderstanding of the historical context that explains the current digital revolution.\u003c\/li\u003e\n\n\u003cli\u003eClear and structured analysis of the fundamental concepts of the digital economy.\u003c\/li\u003e\n\n\u003cli\u003eTools to interpret the transformation of markets and companies.\u003c\/li\u003e\n\n\u003cli\u003eCritical perspective on the opportunities and challenges of the new economic environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Mochón Morcillo, Francisco; Ávila Cano, Antonio\u003c\/li\u003e\n\n\u003cli\u003ePublisher: García-Maroto Editores S.L.\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: ECONOMY, DEVELOPMENT ECONOMICS AND EMERGING ECONOMIES\u003c\/li\u003e\n\n\u003cli\u003eCollection: TBD COLLECTION\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eEdition date: June 2015\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 329\u003c\/li\u003e\n\n\u003cli\u003eWeight: 628 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those who wish to delve into the study of the digital economy with a solid theoretical foundation and a comparative historical approach. Its value lies in the authors' ability to connect the great transformations of the past with the disruptive changes of the present, offering the reader an analytical framework useful for navigating an economic environment in constant evolution. It is a recommended reading for academics and professionals seeking a structured and well-founded vision of the digital phenomenon.\u003c\/p\u003e","brand":"GARCIA MAROTO EDITORES","offers":[{"title":"Default Title","offer_id":53407417663835,"sku":"9788415793724","price":31.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841579372.jpg?v=1781855201","url":"https:\/\/kalamobooks.com\/en\/products\/9788415793724","provider":"Kalamo Books","version":"1.0","type":"link"}