{"product_id":"9788415715610","title":"Photography, art and advertising","description":"\u003ch2\u003ePhotography, art and advertising\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis volume brings together the essays that Pere Català Pic dedicated in the 1930s to the complex relationship between artistic and advertising photography. The author analyzes how avant-garde and commercial culture merge in mass media, from the graphic magazines and posters of the era to today's digital spaces. A pioneering reflection on modern visual aesthetics that remains essential for understanding contemporary communication.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003ePere Català Pic examines the often blurred boundary between art and advertising in photography. Through essays written in the thirties, the author reveals how artistic avant-gardes influenced commercial communication and vice versa. The book addresses the photographic image's ability to seduce, inform, and create desire, questioning traditional hierarchies between the artistic and the commercial. With a gaze ahead of its time, Català Pic anticipates debates that remain current in the age of digital media and mass visual culture.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eFusion between artistic avant-garde and commercial culture in photography\u003c\/li\u003e\n\n\u003cli\u003eEvolution of the advertising image in 20th-century mass media\u003c\/li\u003e\n\n\u003cli\u003eRelationship between photographic aesthetics and persuasive communication strategies\u003c\/li\u003e\n\n\u003cli\u003eInfluence of posters and graphic magazines on modern visual culture\u003c\/li\u003e\n\n\u003cli\u003ePersistence of these debates in the contemporary digital context\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals and students of photography, advertising, graphic design, and visual communication. It will also interest art historians and readers curious about how the image culture that surrounds us was constructed. It is especially valuable for those seeking a critical and foundational perspective on the relationship between art and commerce in photography.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA pioneering and lucid vision of the intersection between artistic and advertising photography\u003c\/li\u003e\n\n\u003cli\u003eHistorical keys to understanding the evolution of modern visual communication\u003c\/li\u003e\n\n\u003cli\u003eCurrent reflections on the role of the image in mass and digital media\u003c\/li\u003e\n\n\u003cli\u003eOriginal texts by an intellectual who anticipated current aesthetic and commercial debates\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Català Pic, Pere\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Casimiro Libros\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e PHOTOGRAPHY AND PHOTOGRAPHERS\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e ART\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e April 2015\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 96\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 99 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial assessment\u003c\/h3\u003e\n\u003cp\u003eThis is a brief but content-dense work that recovers the perspective of a fundamental author for understanding 20th-century photography. Català Pic's essays offer a unique perspective, far from clichés, on how art and advertising have mutually influenced each other. Its reading is especially pertinent at a time when commercial and artistic imagery coexist on digital platforms. A reference text for those who wish to delve into the theoretical foundations of contemporary visual culture.\u003c\/p\u003e","brand":"CASIMIRO LIBROS","offers":[{"title":"Default Title","offer_id":53407392596315,"sku":"9788415715610","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841571561.jpg?v=1781854324","url":"https:\/\/kalamobooks.com\/en\/products\/9788415715610","provider":"Kalamo Books","version":"1.0","type":"link"}