{"product_id":"9788415260660","title":"Political discourse on Twitter","description":"\u003ch2\u003ePolitical discourse on Twitter\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis book analyzes how Spanish politicians use Twitter as a communication and electoral propaganda tool. The authors, Ana Mancera Rueda and Ana Pano Alamán, examine the discursive strategies employed on this microblogging network to interact with voters and renew political language. Through the study of real cases, the work reveals the keys to digital conversation in the political sphere, offering a rigorous view of the transformation of public communication in the age of social media.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work delves into the analysis of political discourse on Twitter, a platform that has transformed the way public representatives communicate with citizens. The authors examine how Spanish politicians use this social network to disseminate their messages, manage their public image, and encourage interaction with voters. The study focuses on identifying the linguistic and rhetorical strategies that characterize this new form of electoral propaganda, as well as evaluating whether there has truly been a renewal in traditional political discourse. Based on the analysis of real tweets, phenomena such as message brevity, the use of hashtags, the personalization of language, and the creation of an illusion of closeness and direct dialogue with the electorate are explored.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAnalysis of political discourse on social media.\u003c\/li\u003e\n\n\u003cli\u003eCommunication and electoral propaganda strategies on Twitter.\u003c\/li\u003e\n\n\u003cli\u003eLinguistics and pragmatics applied to digital communication.\u003c\/li\u003e\n\n\u003cli\u003eInteraction between politicians and citizens in the microblogging environment.\u003c\/li\u003e\n\n\u003cli\u003eTransformation of political language and rhetoric in the digital age.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at students and researchers of political communication, linguistics, sociology, and political science. It is also of great interest to communication professionals, political advisors, journalists, and anyone interested in understanding how social media are redefining public discourse and the relationship between the political class and society.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA rigorous and up-to-date analysis of political discourse on one of the most influential digital platforms.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding the communicative strategies of Spanish politicians on Twitter.\u003c\/li\u003e\n\n\u003cli\u003eA linguistic and pragmatic perspective that reveals the mechanisms of language in digital electoral propaganda.\u003c\/li\u003e\n\n\u003cli\u003eConcrete examples that illustrate how political conversation is constructed in the microblogging environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mancera Rueda, Ana; Pano Alamán, Ana\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Anthropos Editorial\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Semantics and pragmatics, Society and culture: general, Sociology and anthropology, Social services and welfare, Criminology, Politics and government, Political parties, Computer networks and communications\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e DIVULGA\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e April 2013\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 336\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 440 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those who wish to understand the evolution of political discourse in the digital context. Its analytical approach, based on real cases, makes it a useful tool for both academics and communication professionals. The book offers a critical and well-founded look at how Twitter has modified the rules of political communication, without resorting to superficial judgments. It is a recommended reading for those who seek to go beyond the anecdote and delve into the serious study of a highly current communicative phenomenon.\u003c\/p\u003e","brand":"ANTHROPOS EDITORIAL","offers":[{"title":"Default Title","offer_id":53409994506587,"sku":"9788415260660","price":18.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841526066.jpg?v=1781899663","url":"https:\/\/kalamobooks.com\/en\/products\/9788415260660","provider":"Kalamo Books","version":"1.0","type":"link"}