{"product_id":"9788415132219","title":"Nutrition: myths and marketing deceptions","description":"\u003ch2\u003eNutrition: False Myths and Marketing Deceptions\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book is an essential guide for navigating the complex world of nutritional information, helping the reader distinguish between scientific evidence and trends imposed by the food industry. The authors, Roberta and Simona Mulanese, debunk the most widespread false myths about nutrition and offer practical strategies to achieve a healthy diet, far from marketing deceptions. A key work for those seeking clarity and wanting to make informed decisions about their own nutrition and that of their family.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the confusion generated by contradictory information and aggressive marketing campaigns in the field of nutrition. Through concrete and everyday questions, the authors examine popular beliefs such as the brain's need for sugar, the supposed superiority of fish over meat, or the demonization of fats and cholesterol. The work not only debunks these myths but also teaches how to identify hidden sugar and salt in processed products, how to decipher food labels, and how to develop one's own criteria for healthy eating, based on evidence rather than commercial trends.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDebunking of false nutritional myths and popular beliefs lacking scientific foundation.\u003c\/li\u003e\n\n\u003cli\u003eCritical analysis of the food industry's marketing strategies and their impact on consumer decisions.\u003c\/li\u003e\n\n\u003cli\u003eInterpretation of labels and detection of hidden ingredients (sugars, salts, and fats) in processed foods.\u003c\/li\u003e\n\n\u003cli\u003eRelationship between diet, metabolism, and physical exercise, questioning the idea of \"burning off\" what you eat.\u003c\/li\u003e\n\n\u003cli\u003ePractical strategies for building a balanced and healthy diet, adapted to the body's real needs.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at anyone concerned about their diet and that of their family who feels overwhelmed by the amount of contradictory information regarding nutrition. It is especially useful for those who want to learn how to make informed decisions at the supermarket, identify food marketing deceptions, and build healthy habits based on science, not passing fads. It is also a valuable read for healthcare professionals, educators, and nutrition coaches looking for resources to combat misinformation.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eClarity to distinguish between truthful scientific information and misleading marketing strategies.\u003c\/li\u003e\n\n\u003cli\u003ePractical tools for reading and interpreting food labels, detecting hidden ingredients.\u003c\/li\u003e\n\n\u003cli\u003eKnowledge to banish false myths and erroneous beliefs about nutrition, allowing for a freer and more conscious way of eating.\u003c\/li\u003e\n\n\u003cli\u003eConfidence to make informed dietary decisions, both for oneself and for the family.\u003c\/li\u003e\n\n\u003cli\u003eA solid foundation for building a healthier relationship with food, free from confusion and trends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mulanese, Roberta; Milanese, Simona\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e SELLO EDITORIAL, S.L.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Literary essays, Other branches of medicine, Physical fitness and nutrition, Self-help and personal development\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e SELF-HELP\/PSYCHOLOGY\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e January 2018\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 198\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 262 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and accessible manual that addresses a real need for today's consumer: having reliable criteria for eating well without falling into the marketing trap. Its approach, based on debunking myths and offering tools for critical label reading, makes it a useful resource for both beginners and those who already have some knowledge and are looking to consolidate it. The direct tone and concrete questions facilitate understanding and the immediate application of the advice.\u003c\/p\u003e","brand":"SELLO EDITORIAL, S.L.","offers":[{"title":"Default Title","offer_id":53407190188379,"sku":"9788415132219","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841513221.jpg?v=1781849687","url":"https:\/\/kalamobooks.com\/en\/products\/9788415132219","provider":"Kalamo Books","version":"1.0","type":"link"}