{"product_id":"9788412782523","title":"Digital marketing","description":"\u003ch2\u003eDigital Marketing\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is presented as a comprehensive and practical guide for integrating artificial intelligence (AI) into digital marketing strategies. Written in an accessible way, it offers a deep dive into AI, from its fundamentals to advanced applications. Through real-world examples, success stories, and practical exercises, the reader will discover how to transform their strategies and achieve success in the current digital environment.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book explores the incorporation of artificial intelligence into digital marketing, beginning with an explanation of its fundamentals and evolution. It then details advanced applications, showing how AI can optimize campaigns, personalize communication with customers, and automate key processes. The author uses numerous real-world examples and success stories to illustrate concepts and proposes practical exercises that allow the reader to apply what they have learned immediately. The approach is eminently practical, oriented towards action and the achievement of measurable results.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eFundamentals of artificial intelligence and its evolution in the marketing context.\u003c\/li\u003e\n\n\u003cli\u003eAdvanced AI applications for the automation and optimization of digital campaigns.\u003c\/li\u003e\n\n\u003cli\u003eStrategies for personalization and data-driven audience segmentation.\u003c\/li\u003e\n\n\u003cli\u003eReal-world success stories and practical examples of AI implementation in marketing.\u003c\/li\u003e\n\n\u003cli\u003eExercises and tools for the immediate application of the learned concepts.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at marketing professionals seeking to update their strategies, entrepreneurs who wish to leverage technology to grow their business, and technology enthusiasts interested in the practical application of artificial intelligence in the commercial sphere.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and applied understanding of how AI can transform digital marketing strategies.\u003c\/li\u003e\n\n\u003cli\u003eExamples and success stories that facilitate the visualization of concrete results.\u003c\/li\u003e\n\n\u003cli\u003ePractical exercises to immediately implement the acquired knowledge.\u003c\/li\u003e\n\n\u003cli\u003eAn accessible guide that combines theory and practice for professionals of all levels.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eData Sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: TORMO NAVARRO, MARISA\u003c\/li\u003e\n\n\u003cli\u003ePublisher: SERVICIO COMERCIAL DEL LIBRO\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: ECONOMY, FINANCE, BUSINESS AND MANAGEMENT, SALES AND MARKETING, ARTIFICIAL INTELLIGENCE\u003c\/li\u003e\n\n\u003cli\u003eCollection: GENERAL INTEREST\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: October 2024\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 226\u003c\/li\u003e\n\n\u003cli\u003eWeight: 200 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis book is of great interest to any professional or student who wishes to understand how artificial intelligence is redefining digital marketing. Its practical approach, with cases and exercises, makes it a useful tool for the immediate application of new strategies, rather than a mere theoretical treatise. It is a recommended read for those looking to stay updated in a constantly evolving field.\u003c\/p\u003e","brand":"SERVICIO COMERCIAL DEL LIBRO","offers":[{"title":"Default Title","offer_id":53405864558939,"sku":"9788412782523","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841278252.jpg?v=1781833536","url":"https:\/\/kalamobooks.com\/en\/products\/9788412782523","provider":"Kalamo Books","version":"1.0","type":"link"}