{"product_id":"9788412286199","title":"THE HIDDEN SIDE OF TRIPADVISOR","description":"\u003ch2\u003eTHE HIDDEN FACE OF TRIPADVISOR\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay unveils the internal workings of the world's most influential travel review platform. Through rigorous analysis, the author examines how user reviews shape the decisions of millions of travelers and directly affect the bottom line of hotels. The work not only explains the mechanisms of the ranking algorithm but also reveals the shortcomings and errors that call the reliability of its content into question, including the issue of fake reviews. A reference manual for understanding the true impact of Tripadvisor on the global tourism industry.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the Tripadvisor ecosystem from three complementary perspectives. Firstly, as a technical manual that breaks down the structure, content, and operation of the ranking algorithm, explaining why some hotels quickly climb the rankings while others remain in the middle or bottom of the pack. Secondly, as a critical catalog that documents systemic errors and deficiencies detected on the platform, questioning the quality and veracity of its content. Finally, as an analytical guide on the most controversial aspects, such as the presence of fraudulent reviews and the opacity of the scoring system. The research is supported by concrete data on the 490 million monthly users and the 795 million comments hosted by the platform.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eAnalysis of the ranking and positioning algorithm for hotel establishments\u003c\/li\u003e\n\n  \u003cli\u003eImpact of online reviews on the reputation and profitability of the tourism sector\u003c\/li\u003e\n\n  \u003cli\u003eDetection of fake comments and fraudulent practices on review platforms\u003c\/li\u003e\n\n  \u003cli\u003eInternal structure and operation of Tripadvisor as a global business\u003c\/li\u003e\n\n  \u003cli\u003eInfluence of Anglo-Saxon bias on revenue and content generation\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eAimed at hospitality and tourism professionals who wish to understand how to optimize their presence on review platforms. It is also highly useful for researchers and students of digital marketing, communications, and tourism studies. Likewise, it will interest frequent travelers who want to know the hidden mechanisms behind the ratings they consult before booking.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eDetailed knowledge of the algorithm that determines hotel rankings on Tripadvisor\u003c\/li\u003e\n\n  \u003cli\u003eTools to identify fake reviews and evaluate the reliability of ratings\u003c\/li\u003e\n\n  \u003cli\u003eUnderstanding of how online opinions affect travelers' decision-making\u003c\/li\u003e\n\n  \u003cli\u003eData-driven strategies to improve the positioning of a tourist establishment\u003c\/li\u003e\n\n  \u003cli\u003eCritical analysis of the structural deficiencies of the sector's most influential platform\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eAuthor: XIMENEZ DE SANDOVAL, JOSE LUIS\u003c\/li\u003e\n\n  \u003cli\u003ePublisher: SERVICIO COMERCIAL DEL LIBRO\u003c\/li\u003e\n\n  \u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n  \u003cli\u003eSubject: LITERARY ESSAYS, INTERNET: GENERAL WORKS, DIGITAL LIFESTYLES, TRAVEL AND VACATIONS\u003c\/li\u003e\n\n  \u003cli\u003eCollection: GENERAL INTEREST\u003c\/li\u003e\n\n  \u003cli\u003ePublication Date: July 2022\u003c\/li\u003e\n\n  \u003cli\u003eNumber of pages: 188\u003c\/li\u003e\n\n  \u003cli\u003eWeight: 300 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA necessary work that dismantles the apparent neutrality of tourism review platforms. The author combines analytical rigor with a clear and accessible exposition, offering both professionals and travelers a critical vision grounded in real data. Its main value lies in providing the keys to correctly interpret the information offered by Tripadvisor, at a time when digital opinions determine the success or failure of tourism businesses.\u003c\/p\u003e","brand":"SERVICIO COMERCIAL DEL LIBRO","offers":[{"title":"Default Title","offer_id":53405864853851,"sku":"9788412286199","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841228619.jpg?v=1781833543","url":"https:\/\/kalamobooks.com\/en\/products\/9788412286199","provider":"Kalamo Books","version":"1.0","type":"link"}