{"title":"Negocios","description":"\u003cp\u003eLas buenas decisiones suelen tener bibliografía. Los \u003cstrong\u003elibros de negocios\u003c\/strong\u003e de esta sección reúnen estrategia, gestión y los casos que se estudian en las mejores escuelas.\u003cbr\u003e\n\u003cstrong\u003eLibros de empresa\u003c\/strong\u003e para dirigir mejor lo que tengas delante: un equipo, una pyme o una idea.\u003c\/p\u003e","products":[{"product_id":"9788496611788","title":"THIRD WAYS OF ECONOMIC DEMOCRACY, THE","description":"\u003ch2\u003eTHE THIRD WAYS OF ECONOMIC DEMOCRACY\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay offers a contemporary reading of personalism applied to economics, analyzing how the major financial crises of the 20th and 21st centuries have transformed people's lives, their environment, and their relationships. The author explores alternative models of economic organization that seek to move beyond the traditional dichotomies between capitalism and socialism.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eJoan Paredes examines the economic crises of 1929 and 2008 as turning points that have reshaped human existence and forms of social organization. Based on this foundation, the book proposes a reflection on the so-called \"third ways\" of economic democracy, linking personalist thought with models that prioritize participation, social justice, and the balance between individual liberty and collective well-being. The work connects philosophical theory with historical reality to offer a critical perspective on contemporary economic systems.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eHistorical economic crises and their impact on social organization\u003c\/li\u003e\n\n\u003cli\u003ePersonalism as a philosophical framework for rethinking economics\u003c\/li\u003e\n\n\u003cli\u003eModels of economic democracy and civic participation\u003c\/li\u003e\n\n\u003cli\u003eAlternatives to traditional capitalism and socialism\u003c\/li\u003e\n\n\u003cli\u003eTransformation of human relationships in times of crisis\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in political philosophy, critical economics, and social thought. It is particularly useful for students and professionals in the social sciences, economics, or humanities who are seeking a personalist perspective on current economic challenges. It is also suitable for those who wish to understand alternatives to dominant economic models from an ethical and humanist approach.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAn updated reading of personalism applied to contemporary economic reality\u003c\/li\u003e\n\n\u003cli\u003eA comparative analysis of the 1929 and 2008 crises as transformative phenomena\u003c\/li\u003e\n\n\u003cli\u003eA reflection on alternative economic models that prioritize human dignity\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding the relationship between economic crises and changes in social relations\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e PAREDES HERNANDEZ, JOAN\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Fundacion Emmanuel Mounier\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e ECONOMICS\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e SINERGIA SERIE ROJA\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 2011\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 99\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a brief but content-dense essay that connects the personalist philosophical tradition with current economic reality. Its interdisciplinary approach makes it a reference work for those seeking alternatives to conventional economic models from an ethical and humanist perspective. The clarity of the exposition and the link between theory and history make it accessible both to specialists and to readers interested in the debate on economic democracy.\u003c\/p\u003e","brand":"FUNDACION EMMANUEL MOUNIER","offers":[{"title":"Default Title","offer_id":53405429956955,"sku":"9788496611788","price":7.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849661178.jpg?v=1781827031"},{"product_id":"9788494141690","title":"100 things you can do to improve your personal brand","description":"\u003ch2\u003e100 things you can do to improve your personal brand\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eA practical and informative guide that breaks down the process of building a personal brand into one hundred concrete and applicable actions. Starting with self-knowledge as a fundamental basis, the authors offer direct advice so that the reader can take the reins of their own professional image. This manual invites reflection on personal strategy, the definition of clear goals, and awareness that every action, however small, contributes to forging a solid and authentic reputation in the work and digital environment.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book proposes a structured journey through one hundred practical actions designed to build, polish, and boost your personal brand. It begins with a phase of introspection and self-knowledge, where the reader identifies their strengths, values, and goals. From there, it addresses communication strategies, digital presence, networking, and reputation management. Each piece of advice is brief, direct, and designed to be applied immediately, acting as a checklist that allows the reader to evaluate their progress. The work emphasizes the idea that \"everything builds a brand,\" from an informal conversation to a post on social media, and offers tools so that each interaction adds value to one's professional image.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSelf-knowledge as a starting point for defining your personal value proposition.\u003c\/li\u003e\n\n\u003cli\u003eVerbal and non-verbal communication strategies to project a coherent image.\u003c\/li\u003e\n\n\u003cli\u003eManagement of digital presence and reputation on professional networks.\u003c\/li\u003e\n\n\u003cli\u003eEffective networking and building authentic relationships in the workplace.\u003c\/li\u003e\n\n\u003cli\u003ePlanning short, medium, and long-term goals for personal brand development.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals in any sector who wish to take control of their image and reputation, whether they are starting their career or looking for a repositioning. It is especially useful for entrepreneurs, freelancers, executives, and people in the process of a career transition who need practical tools to differentiate themselves in a competitive market. It is also of great value to those who, without previous experience in personal branding, want to get started in a structured way and without unnecessary technicalities.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and sequential method with one hundred concrete actions that facilitate immediate application.\u003c\/li\u003e\n\n\u003cli\u003eKeys to align personal communication with professional goals and real identity.\u003c\/li\u003e\n\n\u003cli\u003eTools to identify and enhance strengths while minimizing weaknesses.\u003c\/li\u003e\n\n\u003cli\u003eAwareness of the impact of every interaction on reputation building.\u003c\/li\u003e\n\n\u003cli\u003eA quick reference guide to review and adjust your personal brand strategy periodically.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Zaragoza de Pedro, Pilar; Reklau, Marc\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Códice\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Literary Essays, Business and Management, Entrepreneurship and Entrepreneurs, Self-help and Personal Development\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Business\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 2017\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 164\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 177 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA work that stands out for its eminently practical and accessible approach, ideal for those seeking tangible results without getting lost in complex theories. The structure in one hundred points facilitates the assimilation and progressive application of the concepts, making it a recurring reference manual. Its main strength lies in the clarity with which it connects self-knowledge with strategic action, offering a balance between personal reflection and execution. Recommended for professionals who want a direct and no-nonsense guide to building an authentic and effective personal brand.\u003c\/p\u003e","brand":"CÓDICE","offers":[{"title":"Default Title","offer_id":53405666705755,"sku":"9788494141690","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849414169.jpg?v=1781829546"},{"product_id":"9788419467713","title":"AT YOUR OWN PACE","description":"\u003ch2\u003eAT YOUR OWN PACE\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eIn a world that demands constant productivity, Sophie Cliff proposes a quiet revolution: stop doing more to start doing better. This book is a manifesto and a practical guide that challenges traditional time management models designed for corporate, male-dominated environments. Aimed especially at women, it offers a refreshing method that redefines success through personal well-being. With practical tools and exercises, the author invites readers to manage their time consciously, prioritizing happiness and personal fulfillment. An essential read for those looking to balance their career and life without sacrificing their mental health.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eWhile seeking a balance between her professional and personal life, Sophie Cliff discovered that most productivity advice was biased toward a male, corporate experience. In response, she creates an approach that acknowledges the multiple roles women play every day. \u003cem\u003eAt Your Own Pace\u003c\/em\u003e dismantles traditional myths about efficiency and proposes a method focused on time awareness and daily happiness. The book combines theory with practical exercises to help define authentic goals, moving away from the pressure to do more and focusing on what truly matters to each reader.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eConscious and personalized productivity for women\u003c\/li\u003e\n\n\u003cli\u003eTime management through well-being and happiness\u003c\/li\u003e\n\n\u003cli\u003eRedefining success outside the traditional corporate model\u003c\/li\u003e\n\n\u003cli\u003eWork-life balance\u003c\/li\u003e\n\n\u003cli\u003ePractical tools for setting goals and priorities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at women seeking a more human and realistic approach to productivity, far from generic formulas. It is ideal for professionals, entrepreneurs, or anyone who wants to manage their time without sacrificing their mental health or happiness. It is also useful for those who feel overwhelmed by external expectations and wish to build a more authentic professional and personal path.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA productivity method designed specifically for the challenges and roles of women\u003c\/li\u003e\n\n\u003cli\u003ePractical tools and exercises to define goals aligned with personal well-being\u003c\/li\u003e\n\n\u003cli\u003eStrategies for conscious time management and reducing the pressure to \"do more\"\u003c\/li\u003e\n\n\u003cli\u003eA refreshing perspective that places happiness and fulfillment at the center of success\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Sophie Cliff\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Dnx libros\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Business and management, work schemes and practices, career advice\u003c\/li\u003e\n\n\u003cli\u003eCollection: Fondo\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: November 2025\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 224\u003c\/li\u003e\n\n\u003cli\u003eWeight: 639 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eAt Your Own Pace\u003c\/em\u003e is a necessary proposal in a market saturated with impersonal productivity manuals. Its main value lies in addressing the specific needs of women, offering a practical and empathetic approach that prioritizes well-being over empty efficiency. The combination of manifesto and practical guide makes it a useful resource both for those starting their professional journey and for those seeking a paradigm shift in their relationship with time and success.\u003c\/p\u003e","brand":"DNX LIBROS","offers":[{"title":"Default Title","offer_id":53405711597915,"sku":"9788419467713","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841946771.jpg?v=1781830703"},{"product_id":"9788410326620","title":"RESPONSIBLE SMES AND FEMALE LEADERSHIP. THEY WILL INHERIT THE EARTH OR THERE WILL BE NOTHING","description":"\u003ch2\u003eRESPONSIBLE SMES AND FEMALE LEADERSHIP. THEY WILL INHERIT THE EARTH OR THERE WILL BE N\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis practical handbook offers small and medium-sized enterprises an accessible guide to integrating sustainability and social responsibility as drivers of profitability and competitiveness. The work combines theoretical foundations with tools and real-world examples, demonstrating that responsible management goes beyond regulatory compliance to become a comprehensive strategy that balances economic, social, and environmental impacts. Furthermore, it highlights the transformative role of empathetic leadership and emotional intelligence in building responsible and sustainable business cultures.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the implementation of sustainable strategies in SMEs from a practical and accessible perspective. It explains how social responsibility can be a driver of change, showing the competitive benefits of adopting global models such as the Sustainable Development Goals (SDGs) and certifications like B Corp. The work also delves into female leadership and emotional intelligence as key elements for building responsible business cultures. Through inspiring examples and specific strategies, it guides SME leaders and freelancers so that their companies, as a pillar of the economy, can lead positive, profitable, and sustainable change in their communities and markets.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSustainability and corporate social responsibility in small and medium-sized enterprises\u003c\/li\u003e\n\n\u003cli\u003ePractical strategies for integrating the Sustainable Development Goals (SDGs) into business management\u003c\/li\u003e\n\n\u003cli\u003eFemale leadership, empathy, and emotional intelligence as tools for organizational transformation\u003c\/li\u003e\n\n\u003cli\u003eCertifications and responsible management models, including B Corp\u003c\/li\u003e\n\n\u003cli\u003eBalance between economic profitability, social impact, and environmental commitment\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at owners, executives, and managers of small and medium-sized enterprises, as well as self-employed professionals seeking to implement social responsibility and sustainability strategies. It is also of interest to entrepreneurs who wish to build businesses with a clear purpose, and to students or business professionals interested in female leadership and responsible management.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and accessible guide to transforming sustainability into a real competitive advantage for SMEs\u003c\/li\u003e\n\n\u003cli\u003eConcrete tools and inspiring examples to integrate the SDGs and social responsibility certifications\u003c\/li\u003e\n\n\u003cli\u003eAn innovative approach to female leadership and emotional intelligence as levers for organizational change\u003c\/li\u003e\n\n\u003cli\u003eStrategies for balancing economic profitability with social and environmental impact\u003c\/li\u003e\n\n\u003cli\u003eA clear vision of how small businesses can lead positive change in their communities and markets\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Pelayo Arcos, Lola\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Editorial de la Universidad de Huelva\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Feminism and feminist theory, Small business and self-employed workers\u003c\/li\u003e\n\n\u003cli\u003eCollection: Compendium\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eEdition date: February 2025\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 166\u003c\/li\u003e\n\n\u003cli\u003eWeight: 624 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis handbook stands out for its practical and accessible approach, specifically aimed at SMEs, a business segment often overlooked in literature on sustainability. The combination of concrete tools, real-world examples, and the incorporation of female leadership as a differentiating element makes it a relevant read for those seeking to align business management with social and environmental values without sacrificing profitability. It is a useful work for any professional interested in the responsible transformation of their business.\u003c\/p\u003e","brand":"EDITORIAL DE LA UNIVERSIDAD DE HUELVA","offers":[{"title":"Default Title","offer_id":53405832872283,"sku":"9788410326620","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841032662.jpg?v=1781832809"},{"product_id":"9788412106916","title":"AGILE AT SCALE. How to create a truly agile and flexible organization","description":"\u003ch2\u003eAGILE AT SCALE. How to create a truly agile and flexible organization\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a practical, narrative-driven guide to transforming any company into an agile and flexible organization, extending the concept of agility beyond the IT department. Through real-world cases from industrial and service companies, the reader will discover how to implement Agile at Scale to improve productivity, reduce service times, and foster structured innovation. An essential work for executives and professionals seeking a comprehensive and sustainable change in their company.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eJorge Macazaga, with over 25 years of experience advising companies such as Bosch, Siemens, and SAP, presents a comprehensive vision of organizational agility. The book describes, through a narrative based on real practical cases, how to apply the principles of Agile at Scale to all areas of a company, not just software projects. It explains the transformation process toward an organization based on work cells, which allows for increased productivity, employee motivation, and improved customer service. Furthermore, it details the Clever Output foundation, a philosophical and structured framework that guides the change, including templates for the new corporate organizational chart and adaptation to remote work.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAgile transformation at scale (Agile at Scale) in industrial and service companies.\u003c\/li\u003e\n\n\u003cli\u003eImplementation of work cells as a basis for agility and productivity.\u003c\/li\u003e\n\n\u003cli\u003eStrategies for structured innovation and continuous improvement throughout the organization.\u003c\/li\u003e\n\n\u003cli\u003eLean Management methodologies applied to business management.\u003c\/li\u003e\n\n\u003cli\u003eAdaptation to remote work through flexible and motivating organizational models.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eExecutives, managers, consultants, and professionals in human resources, operations, and strategy looking for a proven methodology to transform their organization. It is also useful for entrepreneurs and team leaders who wish to implement structural changes toward greater agility and efficiency, in both the industrial and service sectors.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and structured framework for implementing Agile at Scale in all areas of the company.\u003c\/li\u003e\n\n\u003cli\u003eReal cases of transformation that facilitate the understanding and application of the concepts.\u003c\/li\u003e\n\n\u003cli\u003eConcrete tools, such as the new cellular organizational chart template and the Clever Output principles.\u003c\/li\u003e\n\n\u003cli\u003eStrategies to increase productivity, reduce service times, and improve team motivation.\u003c\/li\u003e\n\n\u003cli\u003eA comprehensive vision that connects agility with innovation and remote work.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Macazaga, Jorge\u003c\/li\u003e\n\n\u003cli\u003ePublisher: RC Libros\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Business and management, Management and management techniques, Project management\u003c\/li\u003e\n\n\u003cli\u003eCollection: Business and management\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 304\u003c\/li\u003e\n\n\u003cli\u003eWeight: 300 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA solid and well-founded book for those seeking a real and lasting agile transformation in their organization. The author's experience and the practical case-based approach make it a useful reference for executives and consultants. Its narrative style facilitates the understanding of complex concepts, although the reader should be prepared for dense, action-oriented content. Recommended for professionals who want to go beyond trends and apply a proven structural change.\u003c\/p\u003e","brand":"RC LIBROS","offers":[{"title":"Default Title","offer_id":53405864395099,"sku":"9788412106916","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841210691.jpg?v=1781833527"},{"product_id":"9788412546705","title":"LINKEDIN AND SALES","description":"\u003ch2\u003eLINKEDIN AND SALES\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book is a practical, straightforward guide for professionals and sales personnel who want to turn LinkedIn into an effective sales tool. Marisa Tormo debunks the false belief that we already know how to use the social network and offers tips and secrets to define a strategy that generates real results. Throughout its pages, the reader will learn how to optimize their profile, perform advanced searches without needing a Premium account, and create content that attracts their target audience. The ultimate goal is to transform contacts into clients and maximize the platform's business potential.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the common problem of investing time on LinkedIn without getting a tangible return in sales. The author starts from the premise that merely using the network is not enough and proposes a change in approach. Throughout its chapters, techniques are explored for improving interaction with one’s network of contacts, writing high-value content that sparks the reader's interest, and discovering the ins and outs of paid tools. It is an eminently practical work that offers concrete solutions so that both corporate and personal brands can grow their network of contacts, generate new business opportunities, and, ultimately, increase sales through a well-defined strategy.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSales strategy on LinkedIn for professionals and companies.\u003c\/li\u003e\n\n\u003cli\u003eOptimization of profile and personal brand to attract potential clients.\u003c\/li\u003e\n\n\u003cli\u003eSales prospecting and lead generation techniques via the social network.\u003c\/li\u003e\n\n\u003cli\u003eCreation of effective editorial content to generate interaction and trust.\u003c\/li\u003e\n\n\u003cli\u003eAdvanced use of search tools, both free and paid (Premium).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at sales professionals, entrepreneurs, freelancers, and marketing and sales experts who already use LinkedIn but are not getting the expected results. It is also ideal for those who want to start on the platform with a clear, business-oriented strategy, as well as for managers looking to improve the sales productivity of their teams in the digital environment.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA mindset shift regarding the use of LinkedIn, moving from aimless activity to strategic action.\u003c\/li\u003e\n\n\u003cli\u003ePractical secrets and tips for maximizing the social network's potential, even without a Premium subscription.\u003c\/li\u003e\n\n\u003cli\u003eMethods to convert a network of contacts into a portfolio of real and recurring clients.\u003c\/li\u003e\n\n\u003cli\u003eGuidelines for writing content that not only gets read but generates interest and business opportunities.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: TORMO NAVARRO, MARISA\u003c\/li\u003e\n\n\u003cli\u003ePublisher: SERVICIO COMERCIAL DEL LIBRO\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: BUSINESS AND MANAGEMENT, SALES AND MARKETING, INTERNET AND ONLINE SERVICES GUIDES, SOCIAL NETWORKS\u003c\/li\u003e\n\n\u003cli\u003eCollection: GENERAL INTEREST\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: September 2022\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 230\u003c\/li\u003e\n\n\u003cli\u003eWeight: 350 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a manual for immediate application for any professional who wants to stop wasting time on LinkedIn. Marisa Tormo offers a realistic and direct approach, focused on action and achieving tangible commercial results. The work stands out for its practical utility, revealing techniques that go beyond the basic use of the platform. It is recommended reading for those seeking a clear, direct, and effective guide to monetize their presence on the preeminent professional social network.\u003c\/p\u003e","brand":"SERVICIO COMERCIAL DEL LIBRO","offers":[{"title":"Default Title","offer_id":53405864821083,"sku":"9788412546705","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841254670.jpg?v=1781833542"},{"product_id":"9788417294908","title":"Mr. Meta","description":"\u003ch2\u003eMr. Meta\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eMr. Meta is a graphic novel that unravels the complex world of cryptocurrencies and blockchain technology through a visual and accessible narrative. Far from technical manuals, this comic uses a central character, Mr. Meta, who guides the reader through the origins of cryptocurrencies, explaining key concepts through metaphors. The work combines history, technology, and a vibrant story full of hackers, financial speculation, and disruptive political movements, offering a unique gateway to understanding this phenomenon without the need for prior knowledge.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work tells the fascinating history of cryptocurrencies and how blockchain technology works, but it does so in an innovative way. The protagonist, Mr. Meta, is a popularizer specialized in explaining complex concepts through metaphors. Through his personal journey, the reader discovers the key milestones of this ecosystem: from early digital experiments to mass speculation, as well as the role of hackers and the political implications that have transformed the global economy. The plot unfolds as an exciting adventure, where each panel deconstructs misinformation and reduces the learning curve, making topics like blockchain or decentralized finance feel intuitive and entertaining.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eHistory and evolution of cryptocurrencies and blockchain technology.\u003c\/li\u003e\n\n\u003cli\u003eFinancial and technological popularization through visual metaphors.\u003c\/li\u003e\n\n\u003cli\u003eImpact of political movements and speculation on the digital ecosystem.\u003c\/li\u003e\n\n\u003cli\u003eThe role of hackers and security in the world of decentralized finance.\u003c\/li\u003e\n\n\u003cli\u003eDigital lifestyles and business applications of the decentralized economy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in the digital economy, finance, and technology, but who feel overwhelmed by technical jargon or misinformation. It is ideal for beginners looking for a fun and visual introduction to cryptocurrencies, as well as for graphic novel fans who want to explore current topics. It is also useful for students, entrepreneurs, and professionals who need to understand the fundamentals of blockchain in a fast and entertaining way.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eExplains complex cryptocurrency and blockchain concepts in a clear and visual way, lowering the learning barrier.\u003c\/li\u003e\n\n\u003cli\u003eOffers an exciting narrative that combines real history, technology, and fiction, keeping the reader's interest.\u003c\/li\u003e\n\n\u003cli\u003eDebunks common myths and misinformation about the crypto world, providing a solid knowledge base.\u003c\/li\u003e\n\n\u003cli\u003eProvides historical and political context that helps to understand the current impact of decentralized finance.\u003c\/li\u003e\n\n\u003cli\u003ePresents a unique reading experience by combining the comic format with economic and technological popularization.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Martín, Carlos; Torres, Germán\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Dibbuks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Graphic novels, Graphic novels: true stories and non-fiction, Economics, Digital lifestyles, Business applications, Educational material\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Graphic novel\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Other\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e July 2020\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 96\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 682 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eMr. Meta stands out for its ability to make a technical and often intimidating subject like cryptocurrencies accessible. The choice of the graphic novel format is spot on, as the visual metaphors and agile narrative facilitate the retention of concepts. It is a particularly valuable work for those seeking a first approach to the blockchain ecosystem without sacrificing informative rigor. Although its length is limited, it manages to cover the essential aspects in an entertaining way, making it a useful educational tool and a light read for anyone curious about the digital economy.\u003c\/p\u003e","brand":"DIBBUKS","offers":[{"title":"Default Title","offer_id":53406729961819,"sku":"9788417294908","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841729490.jpg?v=1781839352"},{"product_id":"9788415850564","title":"Bitcoin","description":"\u003ch2\u003eBitcoin\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis graphic novel offers a fast-paced adventure that combines the mystery of Satoshi Nakamoto's identity with the interests of the mafia and secret services. Through a dynamic visual narrative, readers will discover the implications of the world's most famous cryptocurrency, exploring how decentralized money management can represent the beginning of a freer world. A work that fuses action comics with cutting-edge financial concepts.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eBitcoin is advancing unstoppably across the world, and its enigmatic creator, Satoshi Nakamoto, has become a myth. His potential wealth has not gone unnoticed by the mafia, which seeks to get its hands on it, nor by secret services like the NSA, which have been on his trail for some time. However, Nakamoto has also awakened the admiration of millions of people who see the cryptocurrency as an opportunity for a financial system without intermediaries. This story follows those willing to defend him at all costs, in a plot where digital money and freedom become the center of a global conflict.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe cryptocurrency revolution and its impact on the traditional financial system.\u003c\/li\u003e\n\n\u003cli\u003eThe mystery of Satoshi Nakamoto's identity and its cultural relevance.\u003c\/li\u003e\n\n\u003cli\u003eThe conflict between decentralization and the interests of criminal and government organizations.\u003c\/li\u003e\n\n\u003cli\u003eThe struggle for economic freedom and individual autonomy in the digital age.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis work is aimed at readers interested in action and suspense comics, as well as those who want to understand the Bitcoin phenomenon in an entertaining and visual way. It is ideal both for finance and technology enthusiasts and for those looking for a fast-paced story with a social and political background.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA visual and entertaining introduction to the world of Bitcoin and its implications.\u003c\/li\u003e\n\n\u003cli\u003eAn intrigue-filled plot that maintains interest by combining fiction and reality.\u003c\/li\u003e\n\n\u003cli\u003eA reflection on the power of money and the possibility of a freer system.\u003c\/li\u003e\n\n\u003cli\u003eA unique reading experience that unites graphic narrative with complex concepts.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Busquet Mendoza, Josep; Preukschat, Alex; Ares García, José Ángel\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Dibbuks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e GRAPHIC NOVELS: LITERARY AND MEMOIRS, FINANCE, ROLE-PLAYING GAMES, WAR GAMES AND MANAGEMENT GAMES, COMICS AND GRAPHIC NOVELS\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e AVENTURATE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e July 2014\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 112\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 726 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eBitcoin is an original proposal that manages to bridge the gap between comic culture and current technological events. The work stands out for its ability to make a complex subject accessible through an attractive visual narrative and a well-constructed suspense plot. Recommended for those looking for a different read that combines entertainment with reflection on the future of money.\u003c\/p\u003e","brand":"DIBBUKS","offers":[{"title":"Default Title","offer_id":53406737072475,"sku":"9788415850564","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841585056.jpg?v=1781839637"},{"product_id":"9788460681670","title":"Psychology of success","description":"\u003ch2\u003ePsychology of Success\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003ePsychology of Success is a comprehensive work designed for people committed to a real and profound change in their lives. Far from esotericism, magic formulas, and simplistic self-help approaches, this book proposes a practical and well-founded method to achieve professional emancipation, emotional autonomy, and physical-mental fulfillment. Within its pages, the reader will find rigorous guidance to transform their reality, understand that in order to obtain more it is necessary to do and be more, and enjoy the process while leaving the world better than they found it.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work is structured as a private coach that guides the reader in the optimization of the main areas of their life. Through an uncompromising approach, Mario Luna breaks down the keys to generating synergies between professional development, relationship management, and physical and mental well-being. The book addresses sexual behavior and company and management dynamics from a scientific perspective, offering concrete tools to overcome limitations and achieve ambitious goals. It is a manual for personal transformation that demands commitment and action, rejecting quick fixes and opting for a sustainable and authentic change.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProfessional emancipation: strategies to achieve independence and success in the workplace.\u003c\/li\u003e\n\n\u003cli\u003eEmotional autonomy: development of the capacity to manage emotions and relationships in a healthy way.\u003c\/li\u003e\n\n\u003cli\u003ePhysical-mental fulfillment: optimization of physical performance and mental clarity as the foundation for success.\u003c\/li\u003e\n\n\u003cli\u003eSexual behavior: analysis of attraction dynamics and relationships from a practical and scientific approach.\u003c\/li\u003e\n\n\u003cli\u003ePersonal management: business and management principles applied to individual development and the achievement of goals.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at people looking for a profound and real change in their lives, who are willing to take responsibility for their own growth, and who reject superficial solutions. It is ideal for readers interested in personal development, overcoming limits, improving interpersonal relationships, and achieving ambitious professional goals. It is not a read for those who expect immediate results without effort, but for those committed to an authentic and lasting transformation process.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and well-founded method to integrate and optimize the key areas of life.\u003c\/li\u003e\n\n\u003cli\u003eTools to develop emotional autonomy and personal management capacity.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies to achieve professional emancipation and physical-mental fulfillment.\u003c\/li\u003e\n\n\u003cli\u003eA realistic and uncompromising approach that eliminates the false promises of traditional self-help.\u003c\/li\u003e\n\n\u003cli\u003eA guide to enjoying the process of change while creating a positive impact on one's environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: MARIO LUNA\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Corre la Voz\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: LITERARY ESSAYS, SEXUAL BEHAVIOR, BUSINESS AND MANAGEMENT, SELF-HELP AND PERSONAL DEVELOPMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: SCIENTIFIC SEDUCTION\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: May 2015\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 1184\u003c\/li\u003e\n\n\u003cli\u003eWeight: 1535 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003ePsychology of Success is presented as a profound work for a demanding audience seeking tangible results. Its comprehensive approach, which ranges from professional emancipation to physical-mental fulfillment, makes it a versatile and deep tool. The length of the book (1184 pages) and its weight (1535 g) reflect the ambition of its content, offering an exhaustive development of the topics. It is a recommended read for those who want rigorous and practical guidance in their personal transformation process, far from simplifications and focused on action and real commitment.\u003c\/p\u003e","brand":"CORRE LA VOZ SL","offers":[{"title":"Default Title","offer_id":53406741987675,"sku":"9788460681670","price":35.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978846068167.jpg?v=1781839902"},{"product_id":"9788494001147","title":"Capitalism in 10 Lessons","description":"\u003ch2\u003eCapitalism in 10 Lessons\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay offers a lucid and accessible analysis of the dynamics of contemporary capitalism. Through ten clear lessons, Michel Husson dismantles the myths of neoliberalism and explains the root causes of systemic crises, from 2008 to the present day. The reader will find a rigorous intellectual tool for understanding the predatory logic of the system and the possible alternatives, reclaiming Marxism as a method of critical analysis for economic and social reality.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book proposes a journey structured in ten stages to understand the real functioning of capitalism. Husson analyzes how this system, far from the harmonious equilibrium preached by economics textbooks, is based on continuous growth that generates recurrent crises. He examines wage suppression as a driver of accumulation, the overloading of the biosphere as an ecological limit, and the progressive loss of the model's social and economic legitimacy. Each lesson addresses a key piece of the mechanism, from financialization to globalization, offering an overview that allows for an understanding of the sequence of critical events that have occurred since 2008.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStructural crisis of capitalism and its recurrent cycles\u003c\/li\u003e\n\n\u003cli\u003eCritical analysis of neoliberalism and the financialization of the economy\u003c\/li\u003e\n\n\u003cli\u003eWage suppression as a mechanism of accumulation and exploitation\u003c\/li\u003e\n\n\u003cli\u003eEcological limits of unlimited economic growth\u003c\/li\u003e\n\n\u003cli\u003eReclaiming Marxism as a methodological tool for economic analysis\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at readers interested in critical economics, sociology, and politics, both students and professionals looking for a deep understanding of contemporary crises. It is also highly useful for activists, educators, and anyone who wishes to go beyond dominant discourses and equip themselves with solid analytical tools to interpret global economic reality.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and structured explanation of the internal logic of capitalism and its crises\u003c\/li\u003e\n\n\u003cli\u003eMethodological tools of Marxism applied to current economic analysis\u003c\/li\u003e\n\n\u003cli\u003eA critical framework for understanding the relationship between economy, society, and the environment\u003c\/li\u003e\n\n\u003cli\u003ePerspectives for thinking about alternatives to the capitalist system from a solid foundation\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: MICHEL HUSSON\u003c\/li\u003e\n\n\u003cli\u003ePublisher: LA OVEJA ROJA\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: SOCIETY AND CULTURE: GENERAL, SOCIOLOGY AND ANTHROPOLOGY, SOCIAL SERVICES AND WELFARE, CRIMINOLOGY, POLITICS AND GOVERNMENT, ECONOMICS, FINANCE AND ACCOUNTING\u003c\/li\u003e\n\n\u003cli\u003eCollection: VIENTO SUR\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2013\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 272\u003c\/li\u003e\n\n\u003cli\u003eWeight: 370 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eAn essential work for those seeking a rigorous and updated analysis of capitalism from a critical perspective. Michel Husson succeeds in synthesizing complex economic concepts into ten accessible lessons, offering the reader an intellectual compass to navigate the turbulent current economic reality. His approach, which rescues the tools of Marxism without falling into dogmatism, makes it a valuable read for both initiates and novices in critical economic thought.\u003c\/p\u003e","brand":"LA OVEJA ROJA","offers":[{"title":"Default Title","offer_id":53406751883611,"sku":"9788494001147","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849400114.jpg?v=1781840183"},{"product_id":"9788412268379","title":"Truths and myths about Human Resources","description":"\u003ch2\u003eTruths and Lies of Human Resources\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book debunks the most widespread clichés about people management in companies based on the real-world experience of an executive with a career spanning over 25 years. Far from corporate rhetoric, the author analyzes issues such as the true importance of employees, gender pay gaps, the role of unions, the integration of millennials, and the causes of unemployment in Spain. A work of general interest that invites reflection on how the labor market really functions.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the contradictions between the official corporate discourse and the reality of people management. Through cases experienced over more than two decades as a human resources executive, Juan Román Gallego questions common assertions such as the idea that people are the most important asset for an organization. He poses uncomfortable questions about the gender pay gap, the reliability of unions, the adaptation of millennials to the work environment, the comparison of Spanish salaries with those of other countries, and the structural reasons for high unemployment. Each chapter analyzes a specific myth, offering a critical view based on practical experience.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCritical analysis of clichés in human resources management\u003c\/li\u003e\n\n\u003cli\u003eDiscordance between corporate discourse and labor reality\u003c\/li\u003e\n\n\u003cli\u003eGender pay gap in the business context\u003c\/li\u003e\n\n\u003cli\u003eRole and perception of unions in organizations\u003c\/li\u003e\n\n\u003cli\u003eIntegration of new generations into the labor market\u003c\/li\u003e\n\n\u003cli\u003eCauses of structural unemployment in Spain\u003c\/li\u003e\n\n\u003cli\u003eSalary comparison with surrounding European countries\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at human resources professionals, executives, middle managers, and anyone interested in understanding the real functioning of the Spanish labor market. It is also of interest to employees who wish to understand the dynamics that affect their employment, as well as business administration or labor relations students looking for a practical and critical perspective.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA contrasted view of people management based on direct experience, not theory.\u003c\/li\u003e\n\n\u003cli\u003eKeys to identifying and questioning the clichés that distort labor reality.\u003c\/li\u003e\n\n\u003cli\u003eUseful reflections for making more informed decisions regarding one's professional career and work environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Román Gallego, Juan\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Ediciones Torre de Lis\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: PERSONNEL MANAGEMENT AND HUMAN RESOURCES\u003c\/li\u003e\n\n\u003cli\u003eCollection: NUBE DE LETRAS\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: December 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 236\u003c\/li\u003e\n\n\u003cli\u003eWeight: 300 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA necessary work for those seeking an honest and unvarnished perspective on human resources. The author uses his long career to offer an analysis that transcends the technical realm and connects with current social concerns. His direct approach, based on real cases, makes it an accessible read, even for those who are not specialists in the field.\u003c\/p\u003e","brand":"EDICIONES TORRE DE LIS","offers":[{"title":"Default Title","offer_id":53406810407259,"sku":"9788412268379","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841226837.jpg?v=1781841690"},{"product_id":"9788419238450","title":"The real estate closing","description":"\u003ch2\u003eClosing the Real Estate Sale\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a deep and critical look at closing sales in the real estate sector, dismantling the belief that aggressive closing techniques are always effective. The author analyzes why the misuse of these techniques can be counterproductive in high-value sales, proposing a more strategic and lesser-known approach instead. Throughout its pages, the reader will discover the most productive closing method for real estate, complemented by a detailed analysis of areas that other texts often overlook.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses real estate sales closing from a realistic and practical perspective. It questions the reputation and power attributed to closing in the real estate agency sector, noting that although it is one of the most valued skills, its improper use can harm the salesperson. The text focuses on the \"Big Sales\" characteristic of the real estate market, where transactions are complex and of high value, and explains why traditional closing techniques can be dangerous. Instead of simply listing techniques, the author delves into fundamental aspects that are rarely treated in other books dedicated to the subject, revealing the least known yet most effective closing for this specific field.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCritical analysis of traditional closing techniques in the real estate sector\u003c\/li\u003e\n\n\u003cli\u003eIdentification of the risks of abusing closing techniques in high-value sales\u003c\/li\u003e\n\n\u003cli\u003eSpecific closing strategies for the real estate market\u003c\/li\u003e\n\n\u003cli\u003eThe least known and most productive closing for real estate agencies\u003c\/li\u003e\n\n\u003cli\u003eIn-depth look at areas usually omitted in sales closing literature\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at real estate agents, sales advisors, agency managers, and industry professionals looking to improve their closing rate without resorting to aggressive tactics. It is also useful for real estate sales trainers and coaches who wish to offer their students a more strategic approach adapted to complex transactions. It is especially valuable for those who already have experience in the sector and want to refine their closing method.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA critical approach that helps avoid the most common mistakes in real estate sales closing\u003c\/li\u003e\n\n\u003cli\u003eKnowledge of a little-known but highly effective closing method for real estate\u003c\/li\u003e\n\n\u003cli\u003eA deep understanding of why traditional techniques can be counterproductive in high-value sales\u003c\/li\u003e\n\n\u003cli\u003eContent that goes beyond simply listing techniques, addressing key strategic aspects\u003c\/li\u003e\n\n\u003cli\u003ePractical tools to adapt closing to the complexity of today's real estate market\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Villarroya Martín, Miguel\u003c\/li\u003e\n\n\u003cli\u003ePublisher: PUNTO ROJO EDITORIAL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: SALES MANAGEMENT AND MARKETING\u003c\/li\u003e\n\n\u003cli\u003eCollection: PUNTO ROJO\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: March 2023\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 364\u003c\/li\u003e\n\n\u003cli\u003eWeight: 1100 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis book is of interest to real estate professionals seeking a more thoughtful and strategic approach to closing sales. Its main value lies in questioning traditional techniques and offering an alternative adapted to the sector's complex sales. The depth with which it treats aspects usually ignored in other manuals makes it a useful complementary read for those who already master the fundamentals and wish to advance toward a more effective and less intrusive method.\u003c\/p\u003e","brand":"PUNTO ROJO EDITORIAL","offers":[{"title":"Default Title","offer_id":53406847598939,"sku":"9788419238450","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841923845.jpg?v=1781842318"},{"product_id":"9788419429667","title":"Conspiracy against Elosúa","description":"\u003ch2\u003eConspiracy against Elosúa\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is a direct and documented account of the trajectory of Elosúa S. A., a family business in the food sector. The author, a witness to the events, reveals the business decisions, political maneuvers, and betrayals that marked the company's fate. Through a narrative structured in three parts, the reader gains access to the inner workings of executive offices, stock trading, and the internal conflicts that led to a crisis. A book that seeks to provide credibility to a version of the events, written during the same era in which they occurred.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book is structured into three distinct parts that guide the reader through the history of Elosúa S. A. The first part, \"History of a Betrayal,\" introduces the central conflict and the decisions that triggered the crisis. The second, \"A Family Business,\" delves into the company's internal dynamics, the bonds, and the tensions between its members. The third and final part, \"Elosúa S. A.: A Black Hole?\", analyzes the final state of the company and the consequences of the narrated actions.\u003c\/p\u003e\n\u003cp\u003eThe author uses a prologue and an epilogue to contextualize the work and explain his objective: to denounce the events that took place and offer a credible version of them, based on his direct experience. The story begins with a speech to shareholders that marks \"the beginning of the end,\" immersing the reader in a spiral of business and political decisions, secrets, and betrayals.\u003c\/p\u003e\n\u003ch3\u003eMain Themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCorporate history of a family company in the food sector.\u003c\/li\u003e\n\n\u003cli\u003eInternal conflicts, betrayals, and power struggles within a company.\u003c\/li\u003e\n\n\u003cli\u003eStrategic decisions and their impact on a business's viability.\u003c\/li\u003e\n\n\u003cli\u003eRelationship between corporate policy and family dynamics.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the crisis and decline of a public limited company.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in Spanish business history, real-life cases of family business management, and the analysis of corporate conflicts. It will also be of interest to students and professionals in the fields of economics, business, and management who seek to understand the internal dynamics that can lead to an organization's success or failure. Finally, it is a recommended read for those who appreciate direct testimonies and chronicles of real events.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA first-hand testimony on the inner workings of a family business in crisis.\u003c\/li\u003e\n\n\u003cli\u003eA detailed view of strategic decisions and their long-term consequences.\u003c\/li\u003e\n\n\u003cli\u003eAn analysis of power relations and betrayals in the corporate sphere.\u003c\/li\u003e\n\n\u003cli\u003eA documented and credible perspective, written during the same era as the events.\u003c\/li\u003e\n\n\u003cli\u003eA reflection on the fragility of companies in the face of internal conflicts.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Elosúa Rojo, Andrés\u003c\/li\u003e\n\n\u003cli\u003ePublisher: PUNTO ROJO EDITORIAL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: ECONOMICS, FINANCE, BUSINESS AND MANAGEMENT, BUSINESS AND MANAGEMENT, HISTORY OF SPECIFIC COMPANIES\/CORPORATE HISTORY\u003c\/li\u003e\n\n\u003cli\u003eCollection: PUNTO ROJO\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: January 2023\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 334\u003c\/li\u003e\n\n\u003cli\u003eWeight: 636 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a testimonial and documentary work that offers an inside look at the evolution of a family business. Its main value lies in the author's direct perspective and the structure that allows for following the conflict chronologically. It may be of great interest to those seeking to understand real cases of business management and the complexities of power relations in the corporate world, although its focus is specific and does not constitute a general management manual.\u003c\/p\u003e","brand":"PUNTO ROJO EDITORIAL","offers":[{"title":"Default Title","offer_id":53406849991003,"sku":"9788419429667","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841942966.jpg?v=1781842376"},{"product_id":"9788419342065","title":"Mathematical applications in Microeconomics","description":"\u003ch2\u003eMathematical Applications in Microeconomics\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a practical guide to understanding the relationship between the technical and economic variables that determine a producer's success. Through an applied mathematical approach, the reader will learn how to calculate the optimal production quantity and the appropriate price to maximize profits, adapting the strategy to different market structures: perfect competition, monopoly, and oligopoly. An essential work for those seeking solid foundations in quantitative microeconomics.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses the central dilemma of any producing entity: deciding what quantity to manufacture and at what price to sell in order to obtain maximum profit. The author breaks down how these two variables must be calculated differently depending on the type of market in which one operates. Scenarios of perfect competition, monopoly, and oligopoly are analyzed, always starting from the key question: how does the market react and to what extent is it willing to acquire the good at a given price? The text advances knowledge of the interaction between technical-economic variables, offering tools to benefit both the producer and market equilibrium.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProfit maximization through the calculation of optimal quantity and price.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of market structures: perfect competition, monopoly, and oligopoly.\u003c\/li\u003e\n\n\u003cli\u003eRelationship between technical production variables and economic demand variables.\u003c\/li\u003e\n\n\u003cli\u003eMathematical modeling applied to microeconomic decision-making.\u003c\/li\u003e\n\n\u003cli\u003ePricing strategies based on elasticity and market willingness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at students and professionals in economics, business administration, and related fields who wish to delve into the practical application of mathematics to microeconomics. It is also useful for entrepreneurs and managers who need quantitative foundations to optimize production and pricing in their businesses.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProvides a clear method for calculating the optimal combination of price and quantity in different market environments.\u003c\/li\u003e\n\n\u003cli\u003eHelps to understand how market structure conditions a producer's strategic decisions.\u003c\/li\u003e\n\n\u003cli\u003eOffers applied mathematical tools that facilitate data-driven decision-making.\u003c\/li\u003e\n\n\u003cli\u003eAllows for anticipating market reaction to changes in price or production.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Crespo Gutiérrez, Jesús María\u003c\/li\u003e\n\n\u003cli\u003ePublisher: PUNTO ROJO EDITORIAL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: ECONOMY, FINANCE, BUSINESS AND MANAGEMENT, ECONOMY, ECONOMIC THEORY AND PHILOSOPHY, MICROECONOMICS\u003c\/li\u003e\n\n\u003cli\u003eCollection: PUNTO ROJO\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eEdition date: June 2022\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 186\u003c\/li\u003e\n\n\u003cli\u003eWeight: 235 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and analytical work that connects the theoretical foundations of microeconomics with their real-world mathematical application. Its focus on solving concrete production and pricing problems makes it a valuable resource for those seeking quantifiable results and strategies adapted to different types of markets. Recommended for readers with an interest in applied economics and business decision optimization.\u003c\/p\u003e","brand":"PUNTO ROJO EDITORIAL","offers":[{"title":"Default Title","offer_id":53406856380763,"sku":"9788419342065","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841934206.jpg?v=1781842515"},{"product_id":"9788418990229","title":"Sismondi's ideas for the Post-Dollar Social Economy","description":"\u003ch2\u003eSismondi's Ideas for the Post-Dollar Social Economy\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers an in-depth analysis of the economic theories of Jean Charles Léonard de Sismondi, presenting him as a key thinker for understanding the imbalances of capitalism. The author, Umberto José Mazzei, rescues the figure of Sismondi, who anticipated class struggle by pointing out that employers grow rich by not compensating the worker for the real value of their labor. An essential text for those seeking alternatives to the current economic system from a historical and critical perspective, connecting  19th-century ideas with the challenges of a post-dollar economy.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book starts from the foundations of classical economics, from Adam Smith and David Ricardo, to focus on the figure of Sismondi. It explains how Ricardo justified wealth flowing toward employers by paying subsistence wages, which gave rise to class struggle. However, the author maintains that it was Sismondi, and not Marx, who discovered that employer enrichment is based on not paying the worker the full value of their production. The work develops these ideas and projects them toward a post-dollar social economic model, exploring their implications for social justice and the distribution of wealth.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAdam Smith's labor theory of value and its evolution.\u003c\/li\u003e\n\n\u003cli\u003eCritique of David Ricardo's distribution theory.\u003c\/li\u003e\n\n\u003cli\u003eSismondi's thought as a precursor to the critique of capitalism.\u003c\/li\u003e\n\n\u003cli\u003eSurplus value and class conflict from a Sismondian perspective.\u003c\/li\u003e\n\n\u003cli\u003eProposals for a social economy in a post-dollar scenario.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at students and professionals in economics, the history of economic thought, political science, and sociology. It will also interest readers with concerns about alternative economic theories, critiques of capitalism, and proposals for more equitable social models. It is especially useful for those who wish to delve into lesser-known authors who are fundamental for understanding current economic debates.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAn original re-reading of the history of economic thought, reclaiming Sismondi as a central figure.\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools to analyze inequality and the distribution of wealth from a solid theoretical base.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding the roots of class conflict beyond the classical Marxist interpretation.\u003c\/li\u003e\n\n\u003cli\u003eA perspective that connects 19th-century ideas with the challenges of a possible post-dollar economic order.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Mazzei, Umberto José\u003c\/li\u003e\n\n\u003cli\u003ePublisher: PUNTO ROJO EDITORIAL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: History, Economics, Finance, Business and Management, Economic Theory and Philosophy\u003c\/li\u003e\n\n\u003cli\u003eCollection: PUNTO ROJO\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: January 2022\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 300\u003c\/li\u003e\n\n\u003cli\u003eWeight: 427 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA rigorous essay that rescues a figure frequently eclipsed by Marx in the critique of capitalism. The work stands out for its clarity of exposition and for offering a solid theoretical basis for rethinking the economy from a social perspective. Recommended for those who seek to understand the roots of current economic imbalances and explore theoretical alternatives with a historical and critical focus.\u003c\/p\u003e","brand":"PUNTO ROJO EDITORIAL","offers":[{"title":"Default Title","offer_id":53406869225819,"sku":"9788418990229","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841899022.jpg?v=1781842777"},{"product_id":"9788416611102","title":"The Afinsa looting - A bespoke political-financial intervention","description":"\u003ch2\u003eThe Plundering of Afinsa - A Designed Political-Financial Intervention\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is an exhaustive and documented investigation into the intervention of Afinsa Bienes Tangibles in 2006, a case that affected thousands of workers and nearly 200,000 investor families. The author, Milagros Hernán Álvarez, expands on her initial analysis to cover the 2010-2015 period, providing unpublished data that challenges the official version. The reader will find a rigorous defense of the thesis that the intervention was not a simple pyramid scheme, but a political-financial conspiracy designed to destroy a business empire with an international presence.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book focuses on a detailed analysis of the intervention of Afinsa Bienes Tangibles, which occurred on May 9, 2006. From that moment on, the company was shut down, thousands of jobs were lost, and the philatelic investments of nearly 200,000 families vanished. The author, after nearly a decade of research, presents an alternative view to the official version that labeled Afinsa as a pyramid scheme intended to defraud its clients. Hernán Álvarez demonstrates, through facts and unpublished data, that behind the intervention there was a broader conspiracy of a political and financial nature, the objective of which was the deliberate destruction of a major business group with operations on three continents.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003ePolitical-financial intervention of companies and its social consequences.\u003c\/li\u003e\n\n\u003cli\u003eAfinsa Case: critical analysis of the official version and the conspiracy theory.\u003c\/li\u003e\n\n\u003cli\u003eEconomic and social impact of a company's closure on thousands of families and workers.\u003c\/li\u003e\n\n\u003cli\u003eJournalistic and legal investigation into financial fraud and complex business structures.\u003c\/li\u003e\n\n\u003cli\u003ePhilately as an investment asset and its manipulation in contexts of business crisis.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in economics, finance, and business management, as well as those who follow cases of corruption and political-financial conspiracies. It is also highly useful for those directly or indirectly affected by the Afinsa intervention, investigative journalists, law and economics students, and anyone seeking a critical and documented view of a key episode in Spain's recent economic history.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAn investigation of nearly ten years that dismantles the official version of the Afinsa case.\u003c\/li\u003e\n\n\u003cli\u003eUnpublished data and facts from the 2010-2015 period that complete the full story of the intervention.\u003c\/li\u003e\n\n\u003cli\u003eA rigorous and documented perspective that invites a rethinking of the nature of the intervention as a designed conspiracy.\u003c\/li\u003e\n\n\u003cli\u003eDeep understanding of how political-financial decisions can affect thousands of families and workers.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Milagros Hernán Álvarez\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Punto Rojo Libros, S.L.\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Economics, finance, business and management\u003c\/li\u003e\n\n\u003cli\u003eCollection: Punto Rojo\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2016\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 590\u003c\/li\u003e\n\n\u003cli\u003eWeight: 845 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those who wish to delve into one of the most controversial business and judicial cases in recent history. The author offers a detailed and well-documented analysis that, beyond the controversy, provides an alternative view based on concrete facts. Its length and level of detail make it essential reading for specialists and any reader interested in the intersections between politics, finance, and justice.\u003c\/p\u003e","brand":"PUNTO ROJO EDITORIAL","offers":[{"title":"Default Title","offer_id":53406884331867,"sku":"9788416611102","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841661110.jpg?v=1781843081"},{"product_id":"9788496998926","title":"Business Valuation","description":"\u003ch2\u003eBusiness Valuation\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a practical and rigorous guide to the methods and criteria for business valuation. The reader will find a compendium of technical notes, doctrinal articles, and practical cases that connect financial theory with real-world application in the business sphere. The main value of the work lies in its dual approach: it provides tools for managerial decision-making and, at the same time, contributes to the advancement of knowledge in accounting and business management, combining scientific rigor with practical utility.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses business valuation from three complementary perspectives. First, it includes technical notes that focus on the practical application of knowledge to real companies, offering concrete methodologies for calculating the value of a business. Second, it presents academic doctrinal articles, the goal of which is the progress of knowledge in the area of accounting and management, characterized by their scientific rigor. Finally, the work is completed with case studies based on real or fictional companies, which allow the reader to apply theoretical concepts to simulated situations and better understand the challenges of valuation in diverse contexts.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eBusiness valuation methods (discounted cash flow, multiples, book value, etc.)\u003c\/li\u003e\n\n\u003cli\u003ePractical application of valuation techniques to real companies\u003c\/li\u003e\n\n\u003cli\u003eFinancial and accounting analysis applied to determining business value\u003c\/li\u003e\n\n\u003cli\u003eCase studies and problem-solving for valuation in real or simulated environments\u003c\/li\u003e\n\n\u003cli\u003eScientific rigor and advancement of knowledge in the area of accounting and business management\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at financial and accounting professionals, such as analysts, advisors, consultants, and managers who need to perform or understand business valuations. It is also suitable for university students in business administration, finance, or accounting degrees and master's programs who are looking for a work that combines theoretical foundations with practical application. Likewise, it is of interest to academics and researchers who wish to delve into the doctrine of business valuation.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProvides practical tools and methodologies for valuing companies in an informed manner.\u003c\/li\u003e\n\n\u003cli\u003eConnects financial theory with business reality through practical cases and technical notes.\u003c\/li\u003e\n\n\u003cli\u003eOffers a rigorous and scientific view of valuation, backed by academic criteria.\u003c\/li\u003e\n\n\u003cli\u003eHelps develop the professional judgment to interpret and apply different valuation methods.\u003c\/li\u003e\n\n\u003cli\u003eServes as a reference and consultation work for addressing specific valuation problems in day-to-day business.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e ACCID\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Profit Editorial\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Catalan\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Business studies: general\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Comptabilitat i Direccio\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 2009\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 232\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 379 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a solid and well-structured work that fulfills the purpose of being useful for both the professional and the academic. The combination of technical notes, doctrinal articles, and case studies makes it a versatile resource, capable of satisfying both learning and consultation needs. Its focus on scientific rigor and real-world application positions it as a valuable reference for those interested in mastering business valuation from an integrative perspective.\u003c\/p\u003e","brand":"PROFIT EDITORIAL","offers":[{"title":"Default Title","offer_id":53406962811227,"sku":"9788496998926","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849699892.jpg?v=1781844167"},{"product_id":"9788417209810","title":"Communicate well to lead better","description":"\u003ch2\u003eCommunicating well to lead better\u003c\/h2\u003e\n\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eA practical and updated guide to mastering communication in the organizational environment. This book offers the keys to designing and implementing effective communication strategies, covering both strategic planning and crisis management. With a focus on interactivity and the digital world, it provides useful guidelines for both beginners and professionals looking to improve leadership through clearer and more efficient communication.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work addresses communication in organizations from a contemporary perspective, considering the impact of new technologies and changes in social habits. It is structured around two fundamental pillars: Strategic Communication and Crisis Communication. Through key questions, the book explains how to organize internal and external communication, the importance of a communication plan, brand management, the development of advertising campaigns, presence on social networks, and the resolution of communication crises. It also introduces tools such as neuromarketing to optimize messages and connect better with audiences.\u003c\/p\u003e\n\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStrategic planning of organizational communication\u003c\/li\u003e\n\n\u003cli\u003eCrisis management and resolution of communication conflicts\u003c\/li\u003e\n\n\u003cli\u003eBranding and brand management in digital environments\u003c\/li\u003e\n\n\u003cli\u003eStrategies for effective advertising campaigns\u003c\/li\u003e\n\n\u003cli\u003eUse of social networks and new interactive platforms\u003c\/li\u003e\n\n\u003cli\u003eApplications of neuromarketing in communication\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at communication professionals, executives, team leaders, entrepreneurs, and business students who wish to acquire or perfect communication skills to lead effectively. It is also useful for marketing and public relations managers who are looking for practical tools to face the current challenges of corporate communication.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eConcrete guidelines for designing a communication plan adapted to any organization\u003c\/li\u003e\n\n\u003cli\u003eStrategies to manage communication crises professionally and minimize negative impacts\u003c\/li\u003e\n\n\u003cli\u003eKeys to optimizing presence on social networks and improving interactivity with the audience\u003c\/li\u003e\n\n\u003cli\u003eTools to apply neuromarketing and increase the effectiveness of messages\u003c\/li\u003e\n\n\u003cli\u003ePractical approach with answers to key day-to-day questions in business communication\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Rius Almoyner, Mercè\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Profit Editorial\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Catalan\u003c\/li\u003e\n\n\u003cli\u003eSubject: Communication studies\u003c\/li\u003e\n\n\u003cli\u003eCollection: Fondo\u003c\/li\u003e\n\n\u003cli\u003eBinding: Other\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2019\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 192\u003c\/li\u003e\n\n\u003cli\u003eWeight: 320 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA comprehensive and accessible manual that addresses organizational communication from a current and practical approach. Its clear structure, based on questions and answers, facilitates the assimilation of concepts and their immediate application. It is a valuable tool for those who need to lead teams or manage an organization's image in a digital and changing environment.\u003c\/p\u003e","brand":"PROFIT EDITORIAL","offers":[{"title":"Default Title","offer_id":53406967595355,"sku":"9788417209810","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841720981.jpg?v=1781844216"},{"product_id":"9788497354202","title":"You have an idea (But you don't know it yet)","description":"\u003ch2\u003eYou Have an Idea (But You Don't Know It Yet)\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eAn accessible and lighthearted book that dissects the world of ideas to help you identify them, boost them, and get the most out of them. The author, Pau Garcia-Milà, offers you the keys to be prepared when a brilliant idea arrives and, above all, to retain it and take action before it fades away. More than a book, it is a practical notebook that will motivate you to turn every spark of creativity into a real project.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eStarting from the premise that any idea can emerge at any moment, the work explains the different ways to identify and boost the generation of new ideas. The author compares an idea to a burst of fireworks: it may seem brilliant and give you goosebumps, but if you don't act immediately, it will be impossible to recover. For this reason, the book becomes an \"idea notebook\" that helps you retain them and, above all, execute them in practice, offering tools and strategies to transform inspiration into tangible action.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eIdentification and capture of innovative ideas.\u003c\/li\u003e\n\n\u003cli\u003eTechniques to boost creativity and the generation of new ideas.\u003c\/li\u003e\n\n\u003cli\u003eOvercoming fear and inertia to take action.\u003c\/li\u003e\n\n\u003cli\u003ePractical management of inspiration: how to retain and execute ideas.\u003c\/li\u003e\n\n\u003cli\u003ePersonal motivation and entrepreneurship applied to daily life.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for anyone who wants to boost their creativity and learn to materialize their ideas, whether in the professional, personal, or entrepreneurial sphere. Especially recommended for those who feel blocked, who have many ideas but don't know how to carry them out, or who are looking for an injection of practical motivation. It is also a useful read for students, creatives, and management professionals who want to innovate in their day-to-day lives.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical method to identify and retain ideas before they are lost.\u003c\/li\u003e\n\n\u003cli\u003eConcrete tools to transform inspiration into action and results.\u003c\/li\u003e\n\n\u003cli\u003eMotivation and confidence to overcome the fear of failure and start executing.\u003c\/li\u003e\n\n\u003cli\u003eA fresh and lighthearted perspective on creativity and innovation.\u003c\/li\u003e\n\n\u003cli\u003eAn approach applicable to any area of life to get the most out of your ideas.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: García-Milà Pujol, Pau\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Amat Editorial\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Catalan\u003c\/li\u003e\n\n\u003cli\u003eTopic: Management and management techniques, quotes, relationships, coexistence, and marriage\u003c\/li\u003e\n\n\u003cli\u003eCollection: Personal Skills\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2013\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 244\u003c\/li\u003e\n\n\u003cli\u003eWeight: 382 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA practical and motivating work that connects directly with the reader thanks to an approachable tone and plenty of examples. The inclusion of a foreword by Ferran Adrià adds value, while its focus as an \"idea notebook\" makes it a useful and applicable tool rather than a mere theoretical read. Recommended for anyone looking for a boost to materialize their projects.\u003c\/p\u003e","brand":"AMAT","offers":[{"title":"Default Title","offer_id":53406969725275,"sku":"9788497354202","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849735420.jpg?v=1781844243"},{"product_id":"9788417905286","title":"STRATEGY ARCHITECTURES","description":"\u003ch2\u003eArchitectures of Strategy\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book unveils an essential and underexplored aspect of the profession: the strategies architects use to secure commissions, sell projects, and bring their works to fruition. Through a rigorous analysis, Eduard Sancho Pou addresses a gap in training, as these commercial skills are not taught in schools nor discussed openly in the professional sphere. The work offers a unique perspective on how architects, historically excellent sellers of ideas, manage client acquisition and the viability of their practice, combining the tacit knowledge of the trade with a strategic reflection necessary for survival and success.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe text delves into the less visible side of architecture: the selling of ideas and projects. Unlike other sectors, winning commissions in architecture is often surrounded by secrecy and a lack of specific training. The author analyzes how architects, from established firms to independent practitioners, develop and apply strategies to present their proposals, negotiate with clients, and ensure the construction of their works. The methods that allow an architect to transform a creative vision into a real commission are explored, revealing the tactics of persuasion, positioning, and management that define professional practice beyond design.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eStrategies for client acquisition and securing commissions in the architecture sector.\u003c\/li\u003e\n\n\u003cli\u003eThe process of selling architectural projects, from presentation to negotiation.\u003c\/li\u003e\n\n\u003cli\u003eThe training gap in commercial skills within traditional architectural education.\u003c\/li\u003e\n\n\u003cli\u003eThe architect's role as a seller of ideas and the management of the client relationship.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of survival tactics and professional success in the context of architectural practice.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at architects, architecture students, and professionals in the sector who wish to understand and improve their ability to secure commissions and manage their professional practice. It is also of interest to creative entrepreneurs and anyone looking to understand the commercial and strategic mechanisms behind the sale of intellectual services and complex projects.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eOffers practical and systematized knowledge on sales strategies specific to the architectural field, usually relegated to professional secrecy.\u003c\/li\u003e\n\n\u003cli\u003eHelps fill a crucial training gap, providing tools for client acquisition and commission management.\u003c\/li\u003e\n\n\u003cli\u003eProvides a deep reflection on how architects can position themselves and communicate the value of their work to ensure the viability of their projects and firms.\u003c\/li\u003e\n\n\u003cli\u003eAllows the reader to identify and apply persuasion and negotiation tactics that improve the success rate in obtaining projects.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Sancho Pou, Eduard\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Ediciones Asimétricas\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: ARCHITECTURE, ARCHITECTS AND ARCHITECTURE FIRMS, ARCHITECTURE: PROFESSIONAL PRACTICE, BUSINESS AND MANAGEMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: ARCHITECTURE\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: February 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 276\u003c\/li\u003e\n\n\u003cli\u003eWeight: 450 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis book addresses a taboo subject in the profession with honesty and rigor: the need to sell ideas to build works. Its main value lies in systematizing knowledge that, until now, was transmitted informally or kept hidden. For any architect looking to understand the real dynamics of the market and improve their ability to win commissions, this work is presented as a necessary and revealing read, far removed from generic sales manuals and focused on the specificity of the trade.\u003c\/p\u003e","brand":"EDICIONES ASIMETRICAS,S.L","offers":[{"title":"Default Title","offer_id":53407155519835,"sku":"9788417905286","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841790528.jpg?v=1781848309"},{"product_id":"9788494565663","title":"Principles of Art","description":"\u003ch2\u003eArt(e) Principles\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eIn \"Art(e) Principles,\" Arthur Gensler, founder of the world's largest architecture and design firm, reveals the keys to his business success. Far from being a technical manual, the book outlines the management and leadership guidelines that have allowed his company to remain profitable for five consecutive decades. The author defends a business model based on applied creativity, customer service as an absolute priority, and the building of a unique team spirit. A work that demonstrates that a useful, productive, and profitable company is possible, far removed from the star system and focused on collective results.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eArthur Gensler shares the rules of business conduct that have made his firm a global benchmark. The book is structured around the idea that sustainable success does not depend on individual genius, but on a well-designed collective strategy. Gensler explains how the work process should focus on customer service, relegating personal whims in favor of the common goal. Through his experience, the author shows how to apply creativity to professional services to generate profits year after year, creating an organization where the team is the true engine of success.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eLeadership and management in professional service firms.\u003c\/li\u003e\n\n\u003cli\u003eCollective strategy and teamwork as the foundation of success.\u003c\/li\u003e\n\n\u003cli\u003eCreativity applied to business management and innovation.\u003c\/li\u003e\n\n\u003cli\u003eAbsolute priority of customer service over individual recognition.\u003c\/li\u003e\n\n\u003cli\u003eProfitable and sustainable long-term business model.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals in the architecture, design, and construction sectors, as well as entrepreneurs, executives, and managers of service companies. It will also be of great interest to those seeking alternative leadership models based on collaboration and service, as opposed to more individualistic or ego-driven approaches.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003ePractical and proven principles for building a profitable and lasting company.\u003c\/li\u003e\n\n\u003cli\u003eA realistic vision of leadership, far from the star system and focused on the team.\u003c\/li\u003e\n\n\u003cli\u003eKeys to integrating creativity into business strategy and client relationships.\u003c\/li\u003e\n\n\u003cli\u003eA management model that prioritizes customer service as a growth engine.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Gensler, Arthur\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Ediciones Asimétricas\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Architecture, literary essays, economics, finance, business and management, business innovation, leadership and motivation, construction industry\u003c\/li\u003e\n\n\u003cli\u003eCollection: Various\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: November 2016\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 320\u003c\/li\u003e\n\n\u003cli\u003eWeight: 525 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial assessment\u003c\/h3\u003e\n\u003cp\u003e\"Art(e) Principles\" offers a perspective rarely seen in the business world: that of an architect who has built an empire based on service and collaboration. The work stands out for its practical approach, far removed from abstract theories, presenting real cases from one of the most successful firms in the sector. For professionals in architecture, design, or business management, this book provides a solid and proven frame of reference, demonstrating that profitability and social utility can go hand in hand.\u003c\/p\u003e","brand":"EDICIONES ASIMETRICAS,S.L","offers":[{"title":"Default Title","offer_id":53407158403419,"sku":"9788494565663","price":18.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849456566.jpg?v=1781848468"},{"product_id":"9788412757620","title":"THE ESSENTIALS OF THEORY U","description":"\u003ch2\u003eESSENTIALS OF THEORY U\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is a concise and accessible guide that distills the fundamental concepts of Otto Scharmer's classic \"Theory U.\" The reader will find a practical framework for leadership and innovation that combines systems thinking, mindfulness, and social change. Its primary value lies in offering a method for learning from the future as it emerges, enabling leaders and organizations to transform their consciousness and address the urgent challenges of our time, moving from ego-systems to collaborative eco-systems.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book synthesizes the three essential elements of Theory U: a framework for identifying the \"blind spot\" of leadership (that which we do not see and which limits our action), a practical method for implementing profound change, and a new narrative for social evolution. Inspired by two decades of experimentation at MIT, the work guides the reader through a process that ranges from observation and connection with the environment to renewed action. It addresses how individuals and organizations can shift their consciousness to connect with the best future possibilities, redesigning societies and systems to face complex challenges by integrating mindfulness, group sociology, and economic and political forces.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eTransformational leadership and the blind spot of consciousness.\u003c\/li\u003e\n\n\u003cli\u003eSystemic innovation and evolutionary social change.\u003c\/li\u003e\n\n\u003cli\u003eMindfulness applied to business and organizational management.\u003c\/li\u003e\n\n\u003cli\u003eAction-research methodology and learning from the emerging future.\u003c\/li\u003e\n\n\u003cli\u003eTransitioning from ego-systems (individual interest) to eco-systems (collaboration and the common good).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at business leaders, entrepreneurs, innovation consultants, organizational change professionals, and management students. It is also ideal for anyone interested in the development of conscious leadership, systemic transformation, and the practical application of tools that integrate spirituality and management to address complex problems at work and in society.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and practical framework for identifying and overcoming the internal limitations that hinder effective leadership.\u003c\/li\u003e\n\n\u003cli\u003eA proven method for innovating and managing change, based on deep listening and co-creation.\u003c\/li\u003e\n\n\u003cli\u003eTools for connecting with future possibilities and acting from a broader, more collaborative consciousness.\u003c\/li\u003e\n\n\u003cli\u003eA new perspective for transforming organizations and communities, moving from competition to systemic cooperation.\u003c\/li\u003e\n\n\u003cli\u003eAn accessible synthesis of a management classic, ideal for those seeking a quick yet profound introduction to Theory U.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Scharmer, C. Otto\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Editorial Eleftheria SL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: Business Innovation\u003c\/li\u003e\n\n\u003cli\u003eCollection: Eleftheria\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eDate of publication: March 2024\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 184\u003c\/li\u003e\n\n\u003cli\u003eWeight: 200 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis work represents an ideal gateway to the influential thought of Otto Scharmer. Its main value lies in its ability to condense a complex theoretical framework into an agile and applicable guide, without losing depth. For the professional or academic reader interested in leadership and innovation, \"Essentials of Theory U\" offers a practical and well-founded tool to rethink change from a more human and systemic perspective, responding to the current need for leaders who know how to navigate uncertainty and foster genuine collaboration.\u003c\/p\u003e","brand":"EDITORIAL ELEFTHERIA SL","offers":[{"title":"Default Title","offer_id":53407177277787,"sku":"9788412757620","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841275762.jpg?v=1781849329"},{"product_id":"9788494619342","title":"Four headwinds","description":"\u003ch2\u003eFour Headwinds\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eA rigorous and exhaustive analysis of the Spanish economy that unravels the deep-seated causes of its current crisis. Jordi Palafox combines historical critique with a constructive outlook, offering the reader the tools to understand the mistakes of the past and the keys to facing the challenges of the future. A work that invites autonomous reflection, free from political dogmas, in order to understand the decisions that will shape our economic future.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book examines Spain's economic trajectory from a critical and well-documented perspective, identifying the structural factors that have led to the current situation. Through an exploration of the policies applied, management errors, and social dynamics, the author dismantles myths and offers a realistic view of the national economy's endemic problems. Far from merely denouncing, he proposes a roadmap based on overcoming historical imbalances, betting on Spanish society's capacity to reinvent itself. The prologue by Josep Fontana contextualizes the work as an exercise in critical intelligence, necessary for any informed debate on the country's future.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eEconomic and financial crisis in Spain: structural and cyclical causes.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of economic policies and their long-term consequences.\u003c\/li\u003e\n\n\u003cli\u003eEconomic history of Spain: lessons from the past to understand the present.\u003c\/li\u003e\n\n\u003cli\u003eManagement errors and social imbalances resulting from the crisis.\u003c\/li\u003e\n\n\u003cli\u003eProposals for recovery and sustainable growth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eAimed at readers interested in economics, Spain's contemporary history, and political analysis. Especially useful for students, industry professionals, journalists, and anyone seeking a deep understanding of the intricacies of the Spanish crisis beyond the headlines. Also for those who wish to form an informed opinion on the country's future alternatives.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and documented diagnosis of Spain's economic problems.\u003c\/li\u003e\n\n\u003cli\u003eA historical perspective that contextualizes the current crisis within long-term processes.\u003c\/li\u003e\n\n\u003cli\u003eA critical yet constructive approach, far removed from partisan rhetoric.\u003c\/li\u003e\n\n\u003cli\u003eTools for the reader to reflect for themselves on possible solutions.\u003c\/li\u003e\n\n\u003cli\u003eThe support of rigorous analysis backed by a leading historian such as Josep Fontana.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Palafox, Jordi\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Editorial Pasado y Presente\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: LITERARY ESSAYS, HISTORY OF SPAIN, ECONOMY, ECONOMIC AND FINANCIAL CRISES AND DISASTERS\u003c\/li\u003e\n\n\u003cli\u003eCollection: ESSAY\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: March 2017\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 741\u003c\/li\u003e\n\n\u003cli\u003eWeight: 453 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial assessment\u003c\/h3\u003e\n\u003cp\u003eA reference work for anyone wishing to go beyond the commonplaces regarding the Spanish economic crisis. Its length and depth make it a comprehensive study, yet its accessible style and reflective approach make it suitable for a wide audience. The balance between critical diagnosis and confidence in the capacity for collective improvement gives it added value, especially relevant in a context of debate over the country's economic model.\u003c\/p\u003e","brand":"EDITORIAL PASADO Y PRESENTE","offers":[{"title":"Default Title","offer_id":53407202181467,"sku":"9788494619342","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849461934.jpg?v=1781850179"},{"product_id":"9788494343353","title":"The Dollar. Past, present and future of the international monetary system","description":"\u003ch2\u003eThe Dollar: Past, Present, and Future of the International Monetary System\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay analyzes the dominant position of the dollar in the international monetary system, unraveling its historical origins, its current operation, and future prospects. The authors, Michel Aglietta and Virginie Courdet, explain how the United States' so-called \"exorbitant privilege\" as the issuer of the global reference currency affects the world economy and exchange relationships between major currencies. A key work for understanding the dynamics of international financial power.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book examines the central role of the dollar from the Bretton Woods system to the present day, where it remains the foundation of international exchange relationships. The authors address how this status grants the United States unique advantages, but also generates imbalances and tensions in the global economy. The consequences of this monetary hegemony for other countries and regions are analyzed, as are the possible scenarios for the transformation of the system in the face of the rise of other currencies such as the euro or the yuan.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eHegemony of the dollar in the international monetary system\u003c\/li\u003e\n\n\u003cli\u003eThe \"exorbitant privilege\" of the United States as issuer of the reference currency\u003c\/li\u003e\n\n\u003cli\u003eHistorical evolution from Bretton Woods to the global financial crisis\u003c\/li\u003e\n\n\u003cli\u003eExchange relationships between major world currencies\u003c\/li\u003e\n\n\u003cli\u003eProspects for reform of the international monetary system\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eStudents and professionals in economics, finance, and international relations, as well as readers interested in understanding the foundations of global economic power and the functioning of the international financial system.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and well-documented view of the dollar's role in the global economy\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding of the mechanisms that sustain American monetary hegemony\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the implications for other countries and regions\u003c\/li\u003e\n\n\u003cli\u003eWell-founded perspectives on the future of the international monetary system\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eData Sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Aglietta, Michel; Courdet, Virginie\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Clave Intelectual\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: LITERARY ESSAYS, ECONOMICS, MONETARY ECONOMICS\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECONOMICS\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: September 2015\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 168\u003c\/li\u003e\n\n\u003cli\u003eWeight: 259 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA rigorous and accessible work that debunks myths surrounding the dollar and offers analytical tools to understand one of the pillars of the global economic order. Its historical and prospective approach makes it an essential read for those seeking to understand the tensions and transformations of the current monetary system.\u003c\/p\u003e","brand":"CLAVE INTELECTUAL","offers":[{"title":"Default Title","offer_id":53407243993435,"sku":"9788494343353","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849434335.jpg?v=1781850919"},{"product_id":"9788494001451","title":"Nature is priceless","description":"\u003ch2\u003eNature is Priceless\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis essay, promoted by the Attac France movement, offers an incisive and up-to-date critique of the appropriation of nature by financial capitalism. Through the analysis of concrete cases such as biodiversity, climate, and fossil resources, the work reveals how the green economy has become a new front for global commodification. The reader will find a well-founded denunciation of the mechanisms that transform natural common goods into lucrative commodities, from biofuels to carbon markets, and a reflection on the future of the planet if this drift is not halted.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book analyzes the current phase of capitalism, where nature is perceived as a new frontier for accumulation. Starting from the 2012 Rio de Janeiro Earth Summit, it examines how the discourse of the \"green economy\" covers up processes such as the financialization of natural resources, the creation of carbon markets, and the patenting of life. Three key areas are studied: biodiversity, climate, and mineral and fossil resources, showing how large transnational corporations and technoscientific projects convert ecological functions into marketable \"ecosystem\" services. The work warns that, without social opposition, nature could be transformed into a gigantic enterprise producing services controlled by financial funds.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCritique of green capitalism and greenwashing as accumulation strategies.\u003c\/li\u003e\n\n\u003cli\u003eCommodification and financialization of natural common goods (water, air, biodiversity).\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of biofuels, carbon markets, and patents on living organisms.\u003c\/li\u003e\n\n\u003cli\u003eThe role of transnational corporations and financial funds in the appropriation of nature.\u003c\/li\u003e\n\n\u003cli\u003eThe transformation of ecological functions into lucrative ecosystem services.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in critical economics, political ecology, and social movements. It is especially relevant for those seeking to understand the connections between the global financial system and environmental degradation, as well as for activists, social science students, and anyone who wants a rigorous and documented view of the mechanisms of the green economy.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA current and well-founded denunciation of how financial capitalism appropriates nature.\u003c\/li\u003e\n\n\u003cli\u003eConcrete cases and detailed analyses of the commodification of biodiversity, climate, and fossil resources.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding the concept of \"ecosystem services\" and its use as a new global commodity.\u003c\/li\u003e\n\n\u003cli\u003eA critical perspective that invites reflection on the future of common goods and collective action.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Various Authors, Attac France\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Clave Intelectual\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: Economics, Environmental Economics, Welfare Economics, Finance and Accounting, Mathematics and Science, Science: General Issues, Technology: General Issues\u003c\/li\u003e\n\n\u003cli\u003eCollection: Economics\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2012\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 144\u003c\/li\u003e\n\n\u003cli\u003eWeight: 234 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a short but incisive essay that offers a critical and well-documented view of the intersection between economics and ecology. Its approach, devoid of technical jargon, makes it accessible to a wide audience without losing rigor. It is especially useful for those seeking an alternative to the dominant discourse of the green economy, providing tools to understand the power dynamics underlying the commodification of nature. It is a recommended read to complement debates on sustainability, environmental justice, and social movements.\u003c\/p\u003e","brand":"CLAVE INTELECTUAL","offers":[{"title":"Default Title","offer_id":53407244190043,"sku":"9788494001451","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849400145.jpg?v=1781850925"},{"product_id":"9788412572728","title":"FLORENTINO. JOURNEY TOWARDS THE REAL MADRID OF THE 21ST CENTURY","description":"\u003ch2\u003eFLORENTINO. JOURNEY TOWARDS THE REAL MADRID OF THE 21ST CENTURY\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work explores the transformation of Real Madrid under the presidency of Florentino Pérez, combining business biography with sports analysis. The author examines Florentino's two terms at the helm of the club, highlighting how the second represents a strategic evolution that corrects the errors of the first. A story that reveals the keys to the economic management and future vision that have turned Real Madrid into a global benchmark.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eRamón Álvarez de Mon traces Florentino Pérez's path as president of Real Madrid, focusing on the strategic decisions that marked each of his two terms. The book analyzes how the first presidency was characterized by an aggressive commitment to signing stars, while the second stage represents a conscious rectification, oriented toward economic sustainability, professionalization of management, and the construction of a long-term project. Through this journey, the aspects that did not work in the first mandate are broken down, as well as how they were redirected to lay the foundations for the club of the 21st century.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eManagement strategy in elite sports clubs.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of Florentino Pérez's two presidencies and their evolution.\u003c\/li\u003e\n\n\u003cli\u003eBusiness model and economic sustainability in professional soccer.\u003c\/li\u003e\n\n\u003cli\u003eLeadership and decision-making in complex organizations.\u003c\/li\u003e\n\n\u003cli\u003eTransformation of Real Madrid as a global institution.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eFor soccer fans interested in sports and business management, Real Madrid followers who wish to understand the keys to its recent success, and readers of business leader biographies looking for practical cases of strategic rectification and long-term vision.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDetailed understanding of the strategic decisions that shaped modern Real Madrid.\u003c\/li\u003e\n\n\u003cli\u003eA critical and documented perspective on the evolution of a leader in sports.\u003c\/li\u003e\n\n\u003cli\u003eApplicable lessons on crisis management, error correction, and building a sustainable project.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eData sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e ALVAREZ DE MON, RAMON\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Corner\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e BIOGRAPHY: BUSINESS AND INDUSTRY, MADRID LOCAL HISTORY, SPORTS TEAMS AND CLUBS, SOCCER\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e CORNER\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e June 2023\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 288\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 270 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA work that provides an analytical and documented look at Florentino Pérez's management, moving away from a merely anecdotal narrative. Its value lies in showing how the ability to rectify and strategic vision can redefine a sports institution. It will be of particular interest to those seeking to understand soccer from a business and leadership perspective.\u003c\/p\u003e","brand":"CÓRNER","offers":[{"title":"Default Title","offer_id":53407252382043,"sku":"9788412572728","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841257272.jpg?v=1781851231"},{"product_id":"9788412063745","title":"Arsène Wenger. The philosophy of a leader","description":"\u003ch2\u003eArsène Wenger. The philosophy of a leader\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis is the definitive autobiography of Arsène Wenger, one of the most influential figures in the history of world football. From his humble beginnings in a small Alsatian village to becoming the architect of the legendary \"Invincibles\" Arsenal team, Wenger shares the lessons, principles, and experiences that shaped his career. More than just a sports account, the book offers a profound reflection on leadership, team management, and the keys to achieving success, both in sport and in professional life.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book traces the life and professional trajectory of Arsène Wenger, from his start as an amateur footballer to becoming one of the most respected and revolutionary managers in modern football. Wenger details his arrival at Arsenal FC, where he spent 21 years, managed 1,235 matches, and achieved a historic 57% win rate. The work focuses particularly on the creation of the team known as \"The Invincibles,\" which completed an entire season without losing a single match in the Premier League. Throughout its pages, the author breaks down his philosophy of play, his focus on the nutrition and physical preparation of players, and his method for managing world-class football stars. He also addresses the lessons learned from defeats, the challenges of leading an elite team, and the tools he applied to build a lasting legacy in English football.\u003c\/p\u003e\n\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSports autobiography of a global football icon\u003c\/li\u003e\n\n\u003cli\u003eLeadership and management of high-performance teams\u003c\/li\u003e\n\n\u003cli\u003ePhilosophy of play and tactical revolution in the Premier League\u003c\/li\u003e\n\n\u003cli\u003ePersonal growth, discipline, and lessons from defeat\u003c\/li\u003e\n\n\u003cli\u003eCoaching and tools for professional development\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at football fans in general and Arsenal supporters in particular who are interested in knowing the personal vision of one of their most iconic managers. It will also be of great value to sports professionals, coaches, and team managers looking for inspiration in proven leadership methods. Furthermore, anyone interested in personal development, coaching, and the keys to professional success will find lessons in these pages that can be applied to their own field.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDirect access to the leadership and team management philosophy of one of the most successful managers in history.\u003c\/li\u003e\n\n\u003cli\u003ePractical lessons on how to build a winning team, manage talent, and handle pressure in competitive environments.\u003c\/li\u003e\n\n\u003cli\u003eAn honest and reflective vision of success, failure, and the process of continuous improvement.\u003c\/li\u003e\n\n\u003cli\u003eCoaching and professional development tools drawn from over two decades of experience in the elite of world football.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Wenger, Arsène\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Córner\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: Autobiography: sport, football\u003c\/li\u003e\n\n\u003cli\u003eCollection: CORNER\u003c\/li\u003e\n\n\u003cli\u003ePublication date: March 2021\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 300\u003c\/li\u003e\n\n\u003cli\u003eWeight: 390 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis work is presented as an essential testimony to understanding not only the career of Arsène Wenger, but also the evolution of modern football. Its approach goes beyond sports anecdotes, offering a deep reflection on leadership and people management that transcends the footballing sphere. The combination of personal experience, coaching principles, and life lessons makes it a valuable read for both sports fans and professionals interested in team development and organizational success.\u003c\/p\u003e","brand":"CÓRNER","offers":[{"title":"Default Title","offer_id":53407258444123,"sku":"9788412063745","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841206374.jpg?v=1781851269"},{"product_id":"9788494977152","title":"International Finance","description":"\u003ch2\u003eInternational Finance\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis manual offers a clear and educational guide on the practical application of international finance in foreign trade and foreign investment. The work explains the essential financial mechanisms for managing export and import operations, covering everything from risk hedging to the financing of international projects. Aimed at both professionals in globally active companies and undergraduate and postgraduate students, the book provides the tools necessary to understand and manage the financial variables that affect international business.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book develops the foundations and operations of international finance applied to foreign trade and investment. Through a structured exposition, the author explains how companies can manage exchange rate risks, international payment methods, operational financing, and the evaluation of investments in foreign markets. The work combines theoretical concepts with practical examples, showing the interrelation between global financial markets and business decisions in the international arena.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eExchange rate risk management in export and import operations\u003c\/li\u003e\n\n\u003cli\u003eHedging instruments and international financial derivatives\u003c\/li\u003e\n\n\u003cli\u003eForeign trade financing and international payment methods\u003c\/li\u003e\n\n\u003cli\u003eEvaluation and analysis of investments in foreign markets\u003c\/li\u003e\n\n\u003cli\u003eGlobal financial markets and their impact on the international company\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals in companies with international operations who need to understand the financial aspects of foreign trade, as well as higher education, university, and postgraduate students in courses on international finance, international trade, or global business.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProvides a solid foundation for understanding and applying international finance in the real context of foreign trade\u003c\/li\u003e\n\n\u003cli\u003eOffers practical tools for managing financial risks in international operations\u003c\/li\u003e\n\n\u003cli\u003eFacilitates the understanding of financing and payment mechanisms in cross-border transactions\u003c\/li\u003e\n\n\u003cli\u003eHelps in making informed decisions about investment in foreign markets\u003c\/li\u003e\n\n\u003cli\u003ePresents concepts in an educational way, accessible to both professionals and students\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Quiroga Busticchi, Claudina\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Global Marketing\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: INTERNATIONAL TRADE, FINANCE, INTERNATIONAL BUSINESS\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECONOMY\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: October 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 196\u003c\/li\u003e\n\n\u003cli\u003eWeight: 450 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eInternational Finance is presented as a practical and well-structured resource for those who need to master the financial aspects of global trade. Its educational approach and its focus on the real application of concepts make it a useful tool for both academic training and professional consultation in the day-to-day operations of an international company.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264178523,"sku":"9788494977152","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849497715.jpg?v=1781851354"},{"product_id":"9788494977138","title":"Practical Guide to Incoterms 2020","description":"\u003ch2\u003ePractical Guide to Incoterms 2020\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is the essential reference for any foreign trade professional who needs to master Incoterms 2020. The author, Olegario Llamazares García-Lomas, offers a practical and comprehensive guide that addresses each term from a triple perspective: legal, logistical, and commercial. The reader will find a detailed analysis of the eleven Incoterms, the key changes regarding the previous version, and tools to apply them correctly in export and import operations, minimizing risks and optimizing costs.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book is structured as a reference manual for the correct use of Incoterms 2020. It begins by explaining the new structure and the main changes introduced in this version. It then analyzes each of the eleven terms in depth, detailing the obligations of the seller and the buyer, the exact point of transfer of risk, the distribution of costs, and the required documents. The work integrates legal, logistical, and commercial aspects, offering practical examples and recommendations for the negotiation and drafting of international contracts.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDetailed analysis of the eleven Incoterms 2020 (EXW, FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAP, DPU, DDP).\u003c\/li\u003e\n\n\u003cli\u003eChanges and novelties compared to Incoterms 2010.\u003c\/li\u003e\n\n\u003cli\u003eDistribution of costs and transfer of risk in international sales operations.\u003c\/li\u003e\n\n\u003cli\u003eLegal and contractual aspects in the application of the terms.\u003c\/li\u003e\n\n\u003cli\u003eDocumentation and customs procedures associated with each Incoterm.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at foreign trade professionals, including exporters, importers, carriers, freight forwarders, customs agents, international banking and insurance personnel, consultants, and specialized lawyers. It is also very useful for students of international trade, logistics, and business who wish to acquire practical and up-to-date knowledge about Incoterms.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and practical understanding of each Incoterm, facilitating their correct application in real operations.\u003c\/li\u003e\n\n\u003cli\u003eTools to negotiate international contracts with greater security and avoid commercial disputes.\u003c\/li\u003e\n\n\u003cli\u003eComplete update on the changes introduced in the 2020 version, key to maintaining competitiveness.\u003c\/li\u003e\n\n\u003cli\u003eA multidisciplinary approach that integrates legal, logistical, and commercial aspects into a single volume.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Llamazares García-Lomas, Olegario\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Global Marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e International Business, Sales and Marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Economy\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e January 2020\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 220\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 300 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a technical guide of high practical value, ideal for those who need an updated and rigorous reference on Incoterms 2020. Its clear and structured approach, combined with the detailed analysis of each term, makes it a useful tool for both training and daily consultation in the field of international trade. It is a recommended acquisition for any professional looking for security and efficiency in their global sales operations.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264211291,"sku":"9788494977138","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849497713.jpg?v=1781851356"},{"product_id":"9788494477898","title":"International Negotiation","description":"\u003ch2\u003eInternational Negotiation\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a practical and comprehensive guide to mastering the art of negotiation in foreign markets. The reader will find a detailed analysis of the stages of the negotiation process, the most effective tactics, and, notably, a deep dive into the cultural factors that determine success or failure in international business relations. The book's main value lies in its applied approach, providing specific strategies for thirty key countries, making it an indispensable tool for any professional looking to operate successfully in the global arena.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book begins by classifying the different types of international negotiations and defining the profile that an effective negotiator must possess. It then sequentially describes the phases of a negotiation process in foreign markets, detailing the most common tactics used in each. A central theme of the work is the analysis of cultural aspects with the greatest relevance in negotiation, examining the characteristic styles of negotiators from Europe, North America, Latin America, Asia, Arab countries, and Africa. Finally, the book concludes with a practical section recommending specific negotiation strategies for thirty of the world's leading countries, offering the reader a direct and applicable reference resource.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eTypology of international negotiations and profile of the global negotiator.\u003c\/li\u003e\n\n\u003cli\u003ePhases of the negotiation process in foreign markets and associated tactics.\u003c\/li\u003e\n\n\u003cli\u003eInfluence of culture on negotiation styles (Europe, America, Asia, Africa, and the Arab world).\u003c\/li\u003e\n\n\u003cli\u003eCustomized negotiation strategies for thirty key countries.\u003c\/li\u003e\n\n\u003cli\u003eCross-cultural communication skills and adaptation in diverse business environments.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at foreign trade executives, export managers, entrepreneurs with international ambitions, and marketing and sales professionals who negotiate with foreign counterparts. It is also very useful for students of international business and trade relations who are looking for a solid and practical foundation in intercultural negotiation.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA structured framework for understanding and managing each stage of an international negotiation.\u003c\/li\u003e\n\n\u003cli\u003eDeep knowledge of cultural differences and their direct impact on negotiation tactics and outcomes.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies adapted to specific national contexts, facilitating immediate application.\u003c\/li\u003e\n\n\u003cli\u003eKeys to developing a more effective and versatile professional profile in the global environment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Llamazares García-Lomas, Olegario\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Global Marketing\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: Literary essays, International business, Sales and marketing\u003c\/li\u003e\n\n\u003cli\u003eCollection: Economics\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: January 2018\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 234\u003c\/li\u003e\n\n\u003cli\u003eWeight: 438 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis work stands out for its eminently practical approach and its utility as a reference manual. The combination of a solid theoretical framework on the negotiation process with a detailed cultural analysis and country-specific strategies makes it a valuable resource for professionals seeking tangible results. It is a recommended read for anyone wanting to go beyond general theory and obtain tools that are directly applicable to real international business scenarios.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264342363,"sku":"9788494477898","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849447789.jpg?v=1781851364"},{"product_id":"9788494477867","title":"Internationalization Plan for companies","description":"\u003ch2\u003eInternationalization Plan for companies\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis work offers a practical and detailed guide for developing an effective Internationalization Plan, aimed at both business schools and foreign trade professionals. The author, Olegario Llamazares, presents a methodology structured in five stages that allows exporting companies to design a solid international expansion strategy. The book covers everything from the initial analysis of the company's situation regarding foreign markets to the definition of concrete objectives and the evaluation of the plan's profitability, including the selection of target markets and international marketing policies.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book develops a practical five-stage methodology for creating an Internationalization Plan. It begins with an analysis of the company's current situation regarding foreign markets, identifying strengths, weaknesses, and opportunities. It continues with the selection of the most suitable target markets, evaluating factors such as growth potential, competition, and entry barriers. The third stage focuses on the entry strategy, defining the most convenient access method (direct export, joint venture, subsidiary, etc.). Subsequently, the international marketing policy is addressed, adapting the product, price, distribution, and communication to each market. Finally, the quantitative and qualitative objectives of the plan are established, along with the analysis of its expected profitability.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDeveloping an Internationalization Plan step by step\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the company's competitive situation in foreign markets\u003c\/li\u003e\n\n\u003cli\u003eSelection and prioritization of target markets\u003c\/li\u003e\n\n\u003cli\u003eEntry strategies for international markets\u003c\/li\u003e\n\n\u003cli\u003eInternational marketing policy: product, price, distribution, and communication\u003c\/li\u003e\n\n\u003cli\u003eDefinition of objectives and evaluation of the plan's profitability\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at students and professionals in business schools and vocational training who wish to acquire practical knowledge about business internationalization. It is also very useful for directors, managers, and entrepreneurs of exporting companies or those intending to start their activity in foreign markets, as well as for international trade consultants and advisors looking for a structured and applicable methodology.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and sequential methodology to design an Internationalization Plan from scratch\u003c\/li\u003e\n\n\u003cli\u003ePractical tools to analyze and select the most promising markets\u003c\/li\u003e\n\n\u003cli\u003eCriteria for defining an entry strategy adapted to each type of company and sector\u003c\/li\u003e\n\n\u003cli\u003eGuidelines for developing a coherent and effective international marketing policy\u003c\/li\u003e\n\n\u003cli\u003eIndicators to establish measurable objectives and evaluate the plan's profitability\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Llamazares García-Lomas, Olegario\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Global Marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e UNIVERSITIES, SALES AND MARKETING\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e ECONOMY\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e September 2017\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 132\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and concise work that achieves its goal of offering an applicable methodology for the development of internationalization plans. Its five-stage structured approach facilitates the understanding and application of the concepts, making it especially useful for professionals who need tangible results. The author's experience in the field of international marketing is reflected in the clarity of the content and the direct orientation toward business decision-making. A valuable resource for those seeking an operational guide free of excessive theory.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264375131,"sku":"9788494477867","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849447786.jpg?v=1781851366"},{"product_id":"9788494477812","title":"International negotiation cases","description":"\u003ch2\u003eInternational Negotiation Cases\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a practical and applied approach to international negotiation, combining theory with real-world cases. The reader will find a detailed analysis of negotiation strategies, keys to cross-cultural negotiation, and the fundamental aspects of international contracts. Through exercises and role-playing, the work allows for the development of concrete skills to successfully navigate any negotiation process in the global arena.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work is structured around the three fundamental areas of international negotiation: negotiation strategies, which address how to plan and execute a negotiation; cross-cultural negotiation, which analyzes cultural differences and their impact on the process; and international contract negotiation, which covers key legal and commercial aspects. In addition, it includes two practical role-playing cases, one focused on negotiating an international sale and another on establishing a joint venture. Several practical exercises on support tools are also presented, such as researching information for negotiations, allowing the reader to apply the concepts immediately.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eInternational negotiation strategies: planning, tactics, and process phases.\u003c\/li\u003e\n\n\u003cli\u003eCross-cultural negotiation: the influence of cultural differences on communication and decision-making.\u003c\/li\u003e\n\n\u003cli\u003eInternational contracts: key elements, clauses, and legal aspects in global transactions.\u003c\/li\u003e\n\n\u003cli\u003eRole-playing and simulation: practical application of negotiation in sales and joint venture scenarios.\u003c\/li\u003e\n\n\u003cli\u003eSupport tools: information gathering, negotiation preparation, and results evaluation.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at international trade professionals, export company executives, procurement and sales managers, as well as students of international business and related fields. It is also highly useful for entrepreneurs and anyone wishing to improve their negotiation skills in a global context.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eProvides a practical framework for planning and executing successful international negotiations.\u003c\/li\u003e\n\n\u003cli\u003eDevelops the ability to adapt to different cultures and negotiation styles.\u003c\/li\u003e\n\n\u003cli\u003eOffers tools and exercises to apply knowledge immediately in real-life situations.\u003c\/li\u003e\n\n\u003cli\u003eHelps in understanding key legal and contractual aspects in international transactions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Llamazares García-Lomas, Olegario\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Global Marketing\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: ECONOMY, INTERNATIONAL BUSINESS, BUSINESS NEGOTIATION\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECONOMY\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: January 2016\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 160\u003c\/li\u003e\n\n\u003cli\u003eWeight: 250 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical and well-structured work that combines theory with applied exercises, ideal for those seeking immediate results in the field of international negotiation. Its focus on cross-culturalism and international contracts makes it a useful tool for both professionals and students who wish to acquire real skills in this field.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264473435,"sku":"9788494477812","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849447781.jpg?v=1781851370"},{"product_id":"9788494477805","title":"International trade administrative management cases","description":"\u003ch2\u003eCases in Administrative Management of International Trade\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis practical manual offers fourteen real-world cases designed to master the administrative management of international trade. Starting with macroeconomic and institutional analysis, the work delves into the customs, tax, and documentary procedures essential for export and import. Each case includes appendices with the necessary knowledge and guide tables to solve them, making it an indispensable tool for students and professionals seeking to apply theory to concrete foreign trade situations.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses international trade from an applied perspective, combining macroeconomic and institutional analysis with administrative practice. Through fourteen cases developed with real data, the reader learns to manage customs and tax procedures, as well as the documentation required for each operation. In addition, it includes a specific case on information systems for searching export and import data. Each exercise is complemented by theoretical appendices and tables that facilitate understanding and resolution, providing a step-by-step guide to handling foreign trade procedures.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eMacroeconomic and institutional analysis of international trade\u003c\/li\u003e\n\n\u003cli\u003eAdministrative, customs, and tax procedures in export and import operations\u003c\/li\u003e\n\n\u003cli\u003eDocumentation required for foreign trade procedures\u003c\/li\u003e\n\n\u003cli\u003eInformation systems for searching international trade data\u003c\/li\u003e\n\n\u003cli\u003eResolution of practical cases based on real data\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at students of international trade, logistics, business administration and management, as well as professionals in the sector who need to update or deepen their knowledge in the administrative management of foreign trade. It is also useful for entrepreneurs and SME managers who wish to understand the customs and tax procedures to start or expand their international operations.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003ePractical mastery of customs and tax procedures through real cases\u003c\/li\u003e\n\n\u003cli\u003eTools for searching and analyzing information on exports and imports\u003c\/li\u003e\n\n\u003cli\u003eStructured guide with appendices and tables to solve administrative procedures\u003c\/li\u003e\n\n\u003cli\u003eDirect application of theory to concrete international trade situations\u003c\/li\u003e\n\n\u003cli\u003eDevelopment of skills for document management in foreign trade operations\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cabrera Cánovas, Alfonso\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Global Marketing\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Economics, finance, business and management, international finance, transportation industries\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Economy\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e November 2015\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 250 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis work stands out for its eminently practical approach, offering the reader an immersion into the administrative management of international trade through real cases. Its didactic structure, with appendices and guide tables, facilitates autonomous learning and the resolution of specific problems. It is especially useful for those seeking to apply theoretical knowledge to the reality of foreign trade, consolidating essential skills for professional performance in the sector.\u003c\/p\u003e","brand":"GLOBAL MARKETING","offers":[{"title":"Default Title","offer_id":53407264538971,"sku":"9788494477805","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849447780.jpg?v=1781851372"},{"product_id":"9788492570775","title":"Bilingual international contract templates","description":"\u003ch2\u003eBilingual International Contract Templates\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is a practical and comprehensive guide for drafting and negotiating international contracts. Aimed at legal professionals and business executives, it offers contract templates in a bilingual Spanish-English version, facilitating the understanding and use of legal terminology in both languages. Its practical approach, with different drafting alternatives and adaptation to international regulations, makes it an indispensable tool for those operating in global trade.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book provides a collection of international contract templates, presented in a bilingual format (Spanish and English), covering a wide variety of commercial situations. Each template includes different drafting alternatives, allowing the user to adapt the contract to the specific needs of their business. The work ensures that the contracts are aligned with current international regulations, using clear and accessible language to facilitate their understanding and practical application.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDrafting international contracts in Spanish and English.\u003c\/li\u003e\n\n\u003cli\u003eNegotiating cross-border commercial agreements.\u003c\/li\u003e\n\n\u003cli\u003eAdapting contractual clauses to international regulations.\u003c\/li\u003e\n\n\u003cli\u003eBilingual legal terminology applied to foreign trade.\u003c\/li\u003e\n\n\u003cli\u003eStrategies for the formalization of global commercial agreements.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at lawyers, legal advisors, business executives, export managers, and any professional who, in their daily activities, must draft, review, or negotiate international contracts. It is also useful for students of law and international trade who wish to familiarize themselves with contractual practice in a bilingual environment.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAccess to a wide range of ready-to-use international contract templates.\u003c\/li\u003e\n\n\u003cli\u003eEase of drafting and negotiating agreements in Spanish and English with legal certainty.\u003c\/li\u003e\n\n\u003cli\u003eTime savings by having drafting alternatives adaptable to different scenarios.\u003c\/li\u003e\n\n\u003cli\u003eClear understanding of legal terminology in both languages, avoiding ambiguities.\u003c\/li\u003e\n\n\u003cli\u003eUpdates and adaptation to the most recent international standards and practices.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: LLAMAZARES, OLEGARIO\u003c\/li\u003e\n\n\u003cli\u003ePublisher: GLOBAL MARKETING STRATEGIES, S.L\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: INTERNATIONAL ECONOMY, COMMERCIAL CONTRACTING\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECONOMY\u003c\/li\u003e\n\n\u003cli\u003eEdition date: February 2010\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 296\u003c\/li\u003e\n\n\u003cli\u003eWeight: 100 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical reference work for any professional who needs to operate with international contracts in a bilingual environment. Its value lies in the combination of ready-to-use templates, drafting alternatives, and accessible language, which facilitates the management of complex agreements. It is a tool especially useful for those seeking efficiency and legal certainty in their global commercial transactions.\u003c\/p\u003e","brand":"GLOBAL MARKETING STRATEGIES,S.L","offers":[{"title":"Default Title","offer_id":53407266373979,"sku":"9788492570775","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849257077.jpg?v=1781851389"},{"product_id":"9788492570713","title":"The 100 documents of foreign trade","description":"\u003ch2\u003eThe 100 Documents of Foreign Trade\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work is a practical and comprehensive guide to mastering the essential documentation in international trade operations. The reader will find a detailed analysis of the 100 key documents that accompany goods shipments, from their completion to the operational sequence in which they are generated. An essential resource for professionals seeking to ensure the validity and acceptance of documentation by all parties involved in the logistics and commercial chain.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book systematically addresses document management in foreign trade, breaking down each of the 100 documents involved in international transactions. It focuses on explaining how they must be correctly completed, respecting the legal and operational requirements of each involved party: exporters, importers, carriers, customs, and financial entities. Furthermore, it details the operational sequence in which these documents are produced, from the initial negotiation to the final delivery of the merchandise, offering a comprehensive view of the document flow that ensures the success of operations.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eInternational transport and logistics documentation\u003c\/li\u003e\n\n\u003cli\u003eCommercial invoicing and customs documents\u003c\/li\u003e\n\n\u003cli\u003eInsurance and certificates of origin and inspection\u003c\/li\u003e\n\n\u003cli\u003eFinancial and payment documents in international operations\u003c\/li\u003e\n\n\u003cli\u003eOperational sequence and completion of official forms\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at international trade professionals, exporters, importers, customs agents, logistics managers, and foreign trade students. It is also highly useful for business consultants and export department managers who need a practical and complete reference on the mandatory documentation in their operations.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDetailed knowledge of the 100 essential documents for operating in foreign trade.\u003c\/li\u003e\n\n\u003cli\u003ePractical guide for correctly completing each document, reducing errors and rejections.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding of the document operational sequence, facilitating the planning of shipments.\u003c\/li\u003e\n\n\u003cli\u003eLegal and operational security by knowing the validation requirements of each involved party.\u003c\/li\u003e\n\n\u003cli\u003eA quick reference tool for resolving document-related questions in day-to-day professional life.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: GARCIA TRIUS, A.\u003c\/li\u003e\n\n\u003cli\u003ePublisher: GLOBAL MARKETING STRATEGIES, S.L\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: INTERNATIONAL TRADE, BUSINESS AND MANAGEMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: ECONOMY\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: January 2009\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 264\u003c\/li\u003e\n\n\u003cli\u003eWeight: 492 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a practical reference work for any foreign trade professional, notable for its systematic and detailed approach. Its value lies in the exhaustive compilation of the most relevant documents and the clarity with which it explains their completion and operational sequence. Although published in 2009, the documentary fundamentals it addresses remain valid in international trade practice, making it a useful tool for those seeking to consolidate their knowledge in the document management of exports and imports.\u003c\/p\u003e","brand":"GLOBAL MARKETING STRATEGIES,S.L","offers":[{"title":"Default Title","offer_id":53407266406747,"sku":"9788492570713","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849257071.jpg?v=1781851392"},{"product_id":"9791387828271","title":"EMPOWERMENT AND COMMUNICATION TO BOOST EMPLOYABILITY","description":"\u003ch2\u003eEMPOWERMENT AND COMMUNICATION TO BOOST EMPLOYABILITY\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis intervention guide offers a practical methodology for improving the employability of migrant Arab women through empowerment and communication. Based on a pilot educational project, the work addresses the initial deficits that hinder integration, such as loss of self-esteem and linguistic barriers. The authors present a progressive process of self-discovery that seeks to build self-confidence and social projection in the host society, providing trainers with tools for the preliminary support that is essential for social and labor insertion.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work analyzes the phenomenon of the feminization of migration in Spain, focusing on migrant Arab women working in domestic and care services. This sector, often underground and stigmatized, places them in a position of vulnerability and invisibility, exacerbated by cultural discrimination and linguistic difficulties. Faced with this reality, the authors present a guide that compiles the experience of a pilot course. The program is structured in an initial stage of self-affirmation, through empowerment and communication improvement activities, to facilitate self-confidence and the identity process. The goal is for each participant to build her own social projection and develop the autonomy necessary to make decisions about her professional and personal future.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003ePersonal empowerment and self-esteem in migratory contexts\u003c\/li\u003e\n\n\u003cli\u003eCommunication strategies to overcome linguistic and cultural barriers\u003c\/li\u003e\n\n\u003cli\u003eSocial and labor insertion of vulnerable groups, with a gender perspective\u003c\/li\u003e\n\n\u003cli\u003eFeminization of migration and precariousness in the domestic and care sector\u003c\/li\u003e\n\n\u003cli\u003eEducational intervention methodologies for employability\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at trainers, social educators, social workers, and social intervention professionals working with vulnerable migrant groups. It is also of interest to integration and employment policy makers, as well as students and academics in social sciences, psychology, and law interested in migration, gender, and inclusive employability.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical and validated methodology for working on self-esteem and communication as a prerequisite to labor insertion.\u003c\/li\u003e\n\n\u003cli\u003eTools to humanize and enrich employability processes, offering comprehensive support.\u003c\/li\u003e\n\n\u003cli\u003eA specific approach to addressing the needs of migrant Arab women, a group with particular challenges.\u003c\/li\u003e\n\n\u003cli\u003eA replicable proposal that allows future trainers to apply the experience in other similar contexts.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: LASAGA MILLET, OLGA; PARRA RODRIGUEZ, CARMEN; BARRAYCOA MARTINEZ, JAVIER; LLABINA ESTELLER, MARC\u003c\/li\u003e\n\n\u003cli\u003ePublisher: J.M.BOSCH\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: INCLUSIVE EDUCATION\/EDUCATIONAL REGULARIZATION, LAW, CITIZENSHIP AND RIGHTS FOR LAYPEOPLE\u003c\/li\u003e\n\n\u003cli\u003eCollection: BOSCH\u003c\/li\u003e\n\n\u003cli\u003eEdition date: September 2025\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 106\u003c\/li\u003e\n\n\u003cli\u003eWeight: 250 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis guide represents a valuable contribution to the field of social intervention with vulnerable groups, focusing on a preliminary and often forgotten phase of employability processes: personal empowerment. Its practical approach, based on real experience, offers professionals a replicable and well-founded tool to address the initial barriers that hinder the integration of migrant women. The work is of particular interest to those seeking methodologies that combine the psychological dimension with social and labor insertion, standing out for its sensitivity toward cultural and gender specificities.\u003c\/p\u003e","brand":"J.M.BOSCH","offers":[{"title":"Default Title","offer_id":53407335612763,"sku":"9791387828271","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/979138782827.jpg?v=1781852840"},{"product_id":"9788412391749","title":"LEADING WORKPLACE WELL-BEING 2021.","description":"\u003ch2\u003eLEADING WORKPLACE WELL-BEING 2021\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eA work that addresses the need to transform corporate culture into a model where organizational well-being is a strategic pillar. The author, a doctor in Prevention and Integral Security, offers a rigorous synthesis of emotion management in the workplace and quality of work life. Through a pedagogical approach, the book invites leaders and companies to reflect on their role in building a more humane and efficient work environment.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book explores the complexity of the professional world as an everyday battlefield that shapes people's history and lives. It focuses on the need to improve quality of work life through the effective management of human emotions at work. Drawing on his experience as a teacher and prevention expert, the author provides keys for modern leaders to make organizational well-being a cornerstone of their corporate culture. The work seeks to move, convince, and instruct, offering the reader tools to understand and transform their work environment into a space of global well-being.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eManagement of emotions in the workplace\u003c\/li\u003e\n\n\u003cli\u003eLeadership and well-being-oriented corporate culture\u003c\/li\u003e\n\n\u003cli\u003eRisk prevention and integral safety at work\u003c\/li\u003e\n\n\u003cli\u003eQuality of work life and its impact on productivity\u003c\/li\u003e\n\n\u003cli\u003eSocial transformation through the improvement of the work environment\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eAddressed to business leaders, executives, human resources professionals, occupational risk prevention officers, and anyone interested in improving quality of life at work. It is also highly useful for students and teachers of social sciences, work psychology, and business management who are looking for a comprehensive perspective on organizational well-being.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA pedagogical and accessible vision on emotional management in the workplace.\u003c\/li\u003e\n\n\u003cli\u003ePractical keys to integrate organizational well-being into corporate culture.\u003c\/li\u003e\n\n\u003cli\u003eAn updated synthesis of prevention and integral safety applied to the work environment.\u003c\/li\u003e\n\n\u003cli\u003eTools for self-reflection and a paradigm shift in business leadership.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: SERRAT JULIA, MIGUEL ANGEL\u003c\/li\u003e\n\n\u003cli\u003ePublisher: J.M. BOSCH EDITOR\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: CORPORATE CRIME, WORK AND INDUSTRIAL PSYCHOLOGY, PSYCHOLOGY: EMOTIONS, BUSINESS AND MANAGEMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: BOSCH\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: July 2021\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 342\u003c\/li\u003e\n\n\u003cli\u003eWeight: 580 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA solid and well-documented work that combines academic rigor with a clear pedagogical intention. The author manages to bridge the gap between prevention theory and the practice of emotional leadership, offering the reader a useful guide to rethink the role of well-being in modern organizations. Recommended for those seeking an integrative and applied perspective on people management and corporate culture.\u003c\/p\u003e","brand":"J.M. BOSCH EDITOR","offers":[{"title":"Default Title","offer_id":53407338561883,"sku":"9788412391749","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841239174.jpg?v=1781852853"},{"product_id":"9788494103155","title":"FOOTPRINTS. BUILDING VALUE FROM WITHIN THE COMPANY","description":"\u003ch2\u003eFOOTPRINTS. BUILDING VALUE FROM WITHIN THE COMPANY\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book invites us to rethink the role of the company beyond financial results. Rafael Andreu proposes a comprehensive approach where individuals learn and transform through their work activity, leaving \"footprints\" that transcend the financial. A work that challenges entrepreneurs, managers, and employees to build organizations that generate personal, professional, and social value, without renouncing profitability.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe author starts from a fundamental premise: measuring business success solely in monetary terms is incomplete and unnatural. Every business activity leaves a footprint on people, a learning experience they take with them that affects their holistic development. The book proposes a model where the company not only produces goods and services, but also contributes to human and social growth. Through deep reflection, Andreu invites us to discover the shared responsibilities among all actors in the business ecosystem to build more conscious and sustainable organizations.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eBusiness value beyond the economic\u003c\/li\u003e\n\n\u003cli\u003eSocial and human impact of corporate activity\u003c\/li\u003e\n\n\u003cli\u003eShared responsibility between managers, employees, and citizens\u003c\/li\u003e\n\n\u003cli\u003eOrganizational learning and personal development\u003c\/li\u003e\n\n\u003cli\u003eBuilding companies with purpose and social awareness\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eAimed at entrepreneurs, managers, business professionals, and students of administration and management. It is also of interest to anyone seeking to understand how organizations can generate a positive impact on society without sacrificing their economic viability.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA humanistic and social perspective on business management\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools to rethink the company's purpose\u003c\/li\u003e\n\n\u003cli\u003ePractical reflections to integrate personal and professional values\u003c\/li\u003e\n\n\u003cli\u003eAn approach that reconciles profitability with human development\u003c\/li\u003e\n\n\u003cli\u003eKeys to building more responsible and sustainable organizations\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Rafael Andreu\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Edicions Dau S L\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Society and culture, sociology and anthropology, social services and welfare, criminology, politics and government, economics, business and management\u003c\/li\u003e\n\n\u003cli\u003eCollection: Non-series\u003c\/li\u003e\n\n\u003cli\u003ePublication date: October 2014\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 164\u003c\/li\u003e\n\n\u003cli\u003eWeight: 318 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA necessary work in the current context where companies are seeking to reconcile profitability with social purpose. Andreu offers a mature and well-founded reflection that invites us to question traditional management paradigms. His approach, far from dogmas, is useful both for those who lead organizations and those who participate in them from any role. A book that adds depth to an increasingly relevant debate in the business world.\u003c\/p\u003e","brand":"EDICIONS DAU S L","offers":[{"title":"Default Title","offer_id":53407417368923,"sku":"9788494103155","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849410315.jpg?v=1781855188"},{"product_id":"9788418011139","title":"EQUIPO","description":"\u003ch2\u003eTEAM\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eA corporate merger puts the career of Julio, an executive accustomed to leading through individualism, to the test. His daughter Marina, a rugby enthusiast, introduces him to a sport that will transform his way of viewing work and life. With the help of Jaime Nava, a legend of Spanish rugby, and Juan Tinoco, a human resources expert, this work combines an inspiring story with real-world lessons on leadership, teamwork, and personal growth. The reader will discover how the values of the oval-ball sport can be applied directly to the corporate environment to face professional challenges with a new perspective.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eJulio is an executive facing a professional crossroads during a corporate merger. While accompanying his daughter Marina to rugby practice, he meets Javier, a veteran player who invites him to join the veterans' team. Despite his initial reluctance, Julio accepts the challenge and immerses himself in a sport that demands sacrificing personal glory to integrate into a collective unit. Through the rules, strategies, and values of rugby, the protagonist discovers that a team cannot function if any of its parts act on their own. Each match played, with its successes and hardships, becomes a source of inspiration for the crucial decisions he must make in his professional life.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCollective leadership versus individualism in the corporate sphere.\u003c\/li\u003e\n\n\u003cli\u003eRugby values as a model for teamwork and discipline.\u003c\/li\u003e\n\n\u003cli\u003ePersonal growth through sport and integration into a group.\u003c\/li\u003e\n\n\u003cli\u003eCrisis management and decision-making in corporate change environments.\u003c\/li\u003e\n\n\u003cli\u003eBalancing family life, professional development, and sports passion.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eExecutives, entrepreneurs, and professionals in organizational change processes looking for new leadership tools. Also for lovers of rugby and sports in general who are interested in stories that connect athletic experience with personal and business growth. Ideal for those who wish to understand how the values of a sports team can transform team management at work.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA unique perspective on leadership based on the philosophy of rugby, a sport that prioritizes team cohesion over individualism.\u003c\/li\u003e\n\n\u003cli\u003ePractical lessons applicable to business management, drawn from real situations both on and off the field.\u003c\/li\u003e\n\n\u003cli\u003eAn inspiring story that shows how playing sports can change the way one faces professional and personal challenges.\u003c\/li\u003e\n\n\u003cli\u003eKeys to understanding the importance of trust, communication, and sacrifice in high-performance teams.\u003c\/li\u003e\n\n\u003cli\u003eAn original approach that combines fictional narrative with human resources knowledge and sports values.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Nava, Jaime; Tinoco, Juan\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Editorial Diéresis, S.L.\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Current affairs, Business and management, Career advice, Sports teams and clubs, Rugby, American football\u003c\/li\u003e\n\n\u003cli\u003eCollection: Personal growth\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: October 2020\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 300\u003c\/li\u003e\n\n\u003cli\u003eWeight: 515 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eTEAM offers an original proposal by merging sports narrative with professional development. The collaboration between an elite athlete and a human resources expert lends credibility to the leadership lessons conveyed. Julio's story is relatable to any professional who has faced team dilemmas in their career. The book stands out for its ability to make abstract concepts like trust or group cohesion tangible through game situations. A useful read for those seeking inspiration without sacrificing a practical and well-founded approach.\u003c\/p\u003e","brand":"EDITORIAL DIÉRESIS, S.L.","offers":[{"title":"Default Title","offer_id":53407425429851,"sku":"9788418011139","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841801113.jpg?v=1781855382"},{"product_id":"9788494192098","title":"How do the Japanese do it?","description":"\u003ch2\u003eHow the Japanese Do It\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a practical and profound guide to understanding Japanese business and social culture, going beyond stereotypes. Through the analysis of key sociocultural behaviors, the reader will discover how the Japanese think and act in the realm of business and commercial relationships. Written from direct experience, the text reveals the keys to successfully accessing a market of 127 million consumers, often considered inaccessible. An essential work for any professional wishing to establish solid and effective ties with Japan.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work analyzes in depth the Japanese cultural values that condition commercial, economic, and business relationships. Based on a practical approach drawn from the author's experience, it examines social behaviors that are decisive for any person or company wanting to operate in the Japanese market. The book is not limited to a conventional business guide; rather, it explores the Japanese mindset to offer a comprehensive understanding of their way of working, negotiating, and relating. Everything from meeting etiquette to the logic behind decision-making is addressed, providing tools to overcome cultural barriers and seize the opportunities offered by one of the world's greatest economic powers.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAnalysis of Japanese cultural values and their impact on business.\u003c\/li\u003e\n\n\u003cli\u003eKey sociocultural behaviors for commercial relationships with Japan.\u003c\/li\u003e\n\n\u003cli\u003ePractical strategies for accessing the Japanese market and overcoming barriers.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding the Japanese mindset in decision-making and negotiation.\u003c\/li\u003e\n\n\u003cli\u003eKeys to establishing successful business relationships in a globalized context.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at business professionals, entrepreneurs, managers, and executives seeking to expand their operations or establish commercial relations with Japan. It is also of great interest to students of international business, economics, and international relations, as well as anyone interested in understanding Japanese culture from a practical perspective applied to the business world.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA deep understanding of the Japanese cultural values that influence the business environment.\u003c\/li\u003e\n\n\u003cli\u003ePractical tools for negotiating and relating successfully in the Japanese market.\u003c\/li\u003e\n\n\u003cli\u003eKeys to avoiding common mistakes and overcoming cultural barriers in business with Japan.\u003c\/li\u003e\n\n\u003cli\u003eA realistic view based on experience of how to operate in one of the world's most powerful economies.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Landeras Savadíe, Javier\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e SATORI EDICIONES\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Literary essays, History, Economics, Finance and Accounting, Business and Management, International Business\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e SATORI ACTUAL\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e May 2014\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 408\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 695 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis is a rigorous and practical work that fills an information void for those who wish to enter the Japanese market. Its value lies in combining cultural analysis with direct business application, offering a useful perspective for both novices and experienced professionals. It is a recommended read for anyone seeking to understand the keys to success in commercial relationships with Japan, beyond superficial etiquette manuals.\u003c\/p\u003e","brand":"SATORI EDICIONES C.B.","offers":[{"title":"Default Title","offer_id":53407470846299,"sku":"9788494192098","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849419209.jpg?v=1781856678"},{"product_id":"9788419407894","title":"KEYNES (N.E.)","description":"\u003ch2\u003eKEYNES (N.E.)\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eAn accessible and rigorous introduction to the thought of John Maynard Keynes, one of the most influential economists of the 20th century. The authors, Peter Temin and David Vines, explain how his revolutionary ideas regarding aggregate demand, state interventionism, and the rejection of market automatism have become integrated into economic common sense. The book connects Keynes's work with the history of macroeconomic crises, from the interwar period to the 2008 financial crisis, offering the reader a framework for understanding current economic debates.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThis work analyzes the evolution of John Maynard Keynes's thought, from his opposition to the Treaty of Versailles to the publication of his masterpiece, \u003cem\u003eThe General Theory of Employment, Interest and Money\u003c\/em\u003e. The authors, Peter Temin and David Vines, place Keynesian ideas in the context of the history of economic thought and the crises of the 20th and 21st centuries. The book examines key concepts such as aggregate demand, the importance of state interventionism, and the critique of market automatism, showing how these ideas remain relevant for understanding today's global economy, especially following the 2008 financial crisis.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eKeynesian theory and aggregate demand\u003c\/li\u003e\n\n\u003cli\u003eCritique of market automatism and laissez-faire\u003c\/li\u003e\n\n\u003cli\u003eState interventionism and countercyclical fiscal policies\u003c\/li\u003e\n\n\u003cli\u003eHistory of macroeconomic crises of the 20th and 21st centuries\u003c\/li\u003e\n\n\u003cli\u003eKeynes's legacy in contemporary economic debates\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this recommended for?\u003c\/h3\u003e\n\u003cp\u003eStudents and professionals in economics, social sciences, and history seeking a clear and up-to-date introduction to Keynesian thought. It is also suitable for readers interested in understanding the theoretical foundations of current economic policies and the origins of modern financial crises.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and accessible overview of Keynes's fundamental ideas, without the need for advanced prior knowledge.\u003c\/li\u003e\n\n\u003cli\u003eAn analytical framework for understanding past and present economic crises, from the Great Depression to 2008.\u003c\/li\u003e\n\n\u003cli\u003eThe connection between Keynesian theory and contemporary economic debates, offering tools for critical analysis.\u003c\/li\u003e\n\n\u003cli\u003eA historical perspective that situates Keynes's thought within the evolution of the global economy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Temin, Peter; Vines, David; Maynard Keynes, John\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Ned Ediciones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Economic theory and philosophy\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Huellas y señales\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e November 2025\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 192\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 274 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eA high-quality work of economic dissemination that succeeds in making the thought of a complex author accessible without oversimplifying it. The combination of historical rigor and expository clarity makes it a recommended read both for those approaching Keynes for the first time and for those who wish to update their understanding of his legacy in the context of recent crises. The inclusion of Thomas Piketty's perspective reinforces its value as a tool for contemporary economic debate.\u003c\/p\u003e","brand":"NED EDICIONES","offers":[{"title":"Default Title","offer_id":53407577833819,"sku":"9788419407894","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841940789.jpg?v=1781856908"},{"product_id":"9788415462576","title":"The last century of economics in one sitting","description":"\u003ch2\u003eThe last economic century in one sitting\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eIn this work, renowned economist Ramón Tamames offers a masterful synthesis of the most decisive economic century in human history. With a direct and impactful style, the author defends the thesis that capitalism is a system of multiple lives, capable of reinventing itself. The book demonstrates how Manchester capitalism has been left behind, giving way to a new ecological model of mixed economy and the welfare state in advanced countries, while analyzing the role of China's capitalism-Leninism in today's complex global environment.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the evolution of capitalism over the last century, presenting it as a resilient system that has known how to adapt to crises and transformations. Tamames examines the transition from classic industrial capitalism to a more ecological and social model, where the mixed economy and the welfare state have become consolidated in developed nations. The work does not stop there, but also explores the rise of the People's Republic of China and its proposal of capitalism-Leninism, analyzing how this approach intends to mark a new era in the conflicted and complex global scenario. It is a reading that connects the great economic milestones of the 20th and 21st centuries with current trends.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eEvolution and resilience of capitalism as an economic system.\u003c\/li\u003e\n\n\u003cli\u003eTransition from Manchester capitalism to an ecological model of mixed economy.\u003c\/li\u003e\n\n\u003cli\u003eConsolidation of the welfare state in advanced countries.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of capitalism-Leninism and China's role in the global economy.\u003c\/li\u003e\n\n\u003cli\u003eKeys to the most decisive economic century for humanity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at readers interested in economics, contemporary history, and the analysis of major economic systems. It is ideal for students, professionals, and anyone who wishes to understand, clearly and synthetically, how capitalism has evolved and what the current challenges are in the global landscape. It is also useful for those seeking an expert and accessible view of the economic transformations of the last century.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear and direct synthesis of the most relevant economic changes of the 20th and 21st centuries.\u003c\/li\u003e\n\n\u003cli\u003eThe perspective of one of the most internationally recognized Spanish economists.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding of the transition toward a more ecological and social economic model.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the role of China and its model of capitalism-Leninism in the current world.\u003c\/li\u003e\n\n\u003cli\u003eAn updated view on the resilience and adaptive capacity of capitalism.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Tamames, Ramon\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Erasmus Ediciones\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: LITERARY ESSAYS, GENERAL AND WORLD HISTORY, ECONOMY\u003c\/li\u003e\n\n\u003cli\u003eCollection: KEYS TO THE PRESENT\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eEdition date: November 2017\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 170\u003c\/li\u003e\n\n\u003cli\u003eWeight: 232 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis work offers an agile and profound read for those who wish to understand the economic keys of the last century without getting lost in technicalities. Ramón Tamames' ability to synthesize complex processes and his view on China's role in the new global order make this book a valuable tool for contextualizing the economic present. Its direct approach and relevance make it especially recommended for readers who are looking for a panoramic and well-founded vision of the evolution of capitalism.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407591694683,"sku":"9788415462576","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841546257.jpg?v=1781857306"},{"product_id":"9788415462200","title":"50 Brushstrokes of coaching and human resources","description":"\u003ch2\u003e50 Brushstrokes of Coaching and Human Resources\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eA work that fuses classical wisdom with the modern tools of coaching and people management. Through fifty short reflections, the author invites the reader on a journey of self-knowledge and professional development, demonstrating that true growth begins when one finds oneself. This book not only offers theoretical concepts, but provides practical nuggets of wisdom applicable to everyday life, both in the personal and business spheres, to face challenges with greater solvency and perspective.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eStarting from the Socratic premise of recognizing one's own ignorance as the starting point of knowledge, \"50 Brushstrokes of Coaching and Human Resources\" builds a bridge between classical philosophy and contemporary personal development techniques. The book covers fifty key ideas that address everything from talent management in organizations to overcoming individual limitations. Each \"brushstroke\" functions as an independent reflection that, together, draws a map for the reader to identify their areas for improvement, learn to ask for help when they need it, and discover how proper advice can make the difference at crucial moments in professional and personal life.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSelf-knowledge as the basis of personal and professional development.\u003c\/li\u003e\n\n\u003cli\u003ePractical philosophy applied to leadership and team management.\u003c\/li\u003e\n\n\u003cli\u003eCoaching as a tool to identify and overcome weaknesses.\u003c\/li\u003e\n\n\u003cli\u003eTalent management and human resources from a human perspective.\u003c\/li\u003e\n\n\u003cli\u003eApplied wisdom: learning in time to make better decisions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eFor human resources professionals, managers, coaches, and anyone interested in personal development who is looking for an agile yet profound read. It is also especially useful for those who wish to integrate classical philosophical reflections into their daily leadership or team management practice, as well as for readers who appreciate books that combine timeless wisdom with contemporary practical applications.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA collection of brief and applicable reflections that facilitate the assimilation of complex coaching concepts.\u003c\/li\u003e\n\n\u003cli\u003ePhilosophical perspectives that enrich the understanding of human challenges in the workplace.\u003c\/li\u003e\n\n\u003cli\u003eMental tools to face critical situations with greater clarity and determination.\u003c\/li\u003e\n\n\u003cli\u003eA practical approach that connects self-knowledge with improved professional performance.\u003c\/li\u003e\n\n\u003cli\u003eAccessible wisdom that invites action, not just theoretical reflection.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Chornet García, Fernando\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e ERASMUS EDICIONES\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e LITERARY ESSAYS, ECONOMY, BUSINESS AND MANAGEMENT, SELF-HELP AND PERSONAL DEVELOPMENT\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e EMPRENDER EL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e March 2014\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 150\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 216 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eAn original proposal that succeeds in bridging the gap between classical philosophy and contemporary coaching without falling into oversimplification. The structure of brief brushstrokes facilitates a slow and reflective reading, ideal for those seeking daily inspiration or wanting to delve into key human resources concepts from a humanistic perspective. The book stands out for its ability to make profound ideas accessible without losing rigor, offering valuable material for both experienced professionals and those starting out in the world of personal development and people management.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407592153435,"sku":"9788415462200","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841546220.jpg?v=1781857322"},{"product_id":"9788492806171","title":"Social choice theory","description":"\u003ch2\u003eSocial Choice Theory\u003c\/h2\u003e\n\u003ch3\u003eBook summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a pedagogical and accessible explanation of how and why people make decisions in a social context. The author, María Gloria Martín Antón, starts from the premise that we are social beings whose individual choices have collective consequences. Contrasting with the classical view of economics, which focuses on selfishness and self-interest, this work explores the complex space where personal decisions intertwine with socialization processes and group membership. An essential read for understanding the foundations of social choice and its impact on economics and ethics.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work delves into Social Choice Theory, a discipline that analyzes how individual preferences are aggregated to form a collective decision. The author contrasts this theory with classical Economics, which assumes a rational and selfish individual who maximizes their benefit in the market. Through a clear and pedagogical exposition, the book demonstrates that our personal identity is forged in interaction with multiple groups and collectives, which conditions our decisions. Thus, it is revealed that the space of self-interest and selfishness is, in reality, an ideal world, while social reality is much more complex, where individual decisions generate inevitable group consequences.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eFoundations of Social Choice Theory and its relationship with moral philosophy.\u003c\/li\u003e\n\n\u003cli\u003eThe contrast between the selfish rationality of classical economics and social rationality.\u003c\/li\u003e\n\n\u003cli\u003eProcesses of socialization and the formation of personal identity through groups and collectives.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of group consequences derived from individual decisions.\u003c\/li\u003e\n\n\u003cli\u003eEthical debate on the limits of self-interest in collective decision-making.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at students and professionals of philosophy, economics, political science, and sociology looking for a clear and rigorous introduction to social choice theory. It will also be of great interest to readers with intellectual curiosity about the mechanisms that govern collective decisions, the ethical dilemmas of cooperation, and the impact of society on our personal choices.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA deep understanding of how individual decisions are transformed into collective results.\u003c\/li\u003e\n\n\u003cli\u003eA well-founded critique of classical economic models based solely on rational selfishness.\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools to analyze contemporary ethical and social dilemmas.\u003c\/li\u003e\n\n\u003cli\u003eAn integrative vision that connects moral philosophy with economic theory and social psychology.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Martín Antón, María Gloria\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Erasmus Ediciones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e Ethics and moral philosophy, ethical issues and debates, economic theory and philosophy\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Pensamiento del Presente\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e April 2010\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 230\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 470 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those wishing to get started in social choice theory from a pedagogical perspective without sacrificing academic rigor. The author succeeds in bridging the gap between complex economic concepts and their practical application in daily life, offering the reader a valuable tool to understand the ethical and social foundations of our decisions. Her critical approach to classical models makes it a stimulating read for rethinking the relationship between the individual and the community.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407593464155,"sku":"9788492806171","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849280617.jpg?v=1781857384"},{"product_id":"9788493697228","title":"Political party marketing","description":"\u003ch2\u003ePolitical Party Marketing\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis work analyzes the growing influence of marketing in shaping the contemporary political offer. The author examines how the global expansion of democratic systems has created an environment of ideological competition where political parties adopt communication and positioning strategies typical of the commercial sphere. The book offers a critical and well-documented view on the transformation of political communication, exploring the birth and development of a new science applied to campaign management and the construction of public image. An essential read for understanding the intersection of politics, communication, and electoral strategy in today's world.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the process of the global implementation of the democratic political system since the end of the 20th century and analyzes its direct consequence: the coexistence of multiple ideologies in a competitive environment that shapes the political offer. Faced with the growing complexity of the political map, the author examines the birth and development of political marketing as a discipline. The work dissects how political parties have adopted communication techniques, audience segmentation, and strategic positioning, originally typical of commercial marketing, to connect with the electorate, differentiate their proposals, and optimize their campaigns. It thus analyzes the transformation of political communication into a central tool for managing public image and electoral strategy in contemporary democracies.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eGlobal implementation of the democratic system and ideological pluralism.\u003c\/li\u003e\n\n\u003cli\u003ePolitical competition as an environment of supply and demand.\u003c\/li\u003e\n\n\u003cli\u003eBirth and development of political marketing as a discipline.\u003c\/li\u003e\n\n\u003cli\u003eCommunication and positioning strategies of political parties.\u003c\/li\u003e\n\n\u003cli\u003eTransformation of political communication in the contemporary era.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at professionals and students of political science, communication, marketing, and journalism. It is also of great interest to political advisors, campaign strategists, analysts, and anyone interested in understanding the mechanisms that govern communication and competition between parties in current democratic systems.\u003c\/p\u003e\n\u003ch3\u003eWhat this book contributes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA critical and well-documented perspective on the application of marketing to the political sphere.\u003c\/li\u003e\n\n\u003cli\u003eUnderstanding of the dynamics of ideological competition in complex democracies.\u003c\/li\u003e\n\n\u003cli\u003eKeys to analyzing the communication and positioning strategies of parties.\u003c\/li\u003e\n\n\u003cli\u003eHistorical and theoretical context on the birth of political marketing as a discipline.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Orosa González, José Javier\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Erasmus ediciones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Spanish\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTopic:\u003c\/strong\u003e HISTORY, POLITICS AND GOVERNMENT\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollection:\u003c\/strong\u003e PENSAMIENTO DEL PRESENTE\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEdition Date:\u003c\/strong\u003e March 2009\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e 180\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 419 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis is a reference work for those who wish to understand how marketing has reconfigured modern political communication. Its analytical and contextualized approach allows the reader to go beyond electoral anecdotes and understand the structural foundations of this discipline. It is especially useful for professionals seeking a solid theoretical framework upon which to base effective political communication strategies, as well as for students beginning their training in this field.\u003c\/p\u003e","brand":"ERASMUS EDICIONES","offers":[{"title":"Default Title","offer_id":53407593595227,"sku":"9788493697228","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849369722.jpg?v=1781857390"},{"product_id":"9789875001480","title":"RETHINKING POLITICAL ECONOMY","description":"\u003ch2\u003eRETHINKING POLITICAL ECONOMY\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book offers a critical analysis of the foundations of conventional political economy, questioning the consensus that dominated government policies until the 2008 crisis. Amit Bhaduri examines how advanced economies, faced with financial collapse, were forced to abandon orthodoxy and resort to massive state interventions, such as bank nationalizations and corporate bailouts. The work proposes a profound revision of dominant economic theories, exploring alternatives for understanding and managing the dynamics of contemporary capitalism. It is essential reading for those seeking to understand the limitations of traditional economic thought and the new perspectives that emerged after the global crisis.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book starts from the 2008 financial earthquake to dismantle the certainties of orthodox political economy. Bhaduri analyzes how the governments of countries that preached the free market were forced to implement drastic interventionist measures: the nationalization of world-leading banks, the rescue of large corporations, and the massive injection of liquidity through monetary issuance and zero-rate bonds. Starting from this paradox, the author reviews key concepts such as the role of the State, income distribution, employment, and capital accumulation. The work does not only criticize failed theoretical models, but also outlines paths to rethink political economy from a more realistic and plural perspective, integrating elements of Keynesian, Marxist, and structuralist thought. It is a rigorous reflection on how systemic crises force a reformulation of the very foundations of the economic discipline.\u003c\/p\u003e\n\u003ch3\u003eMain topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eCritique of neoliberal economic orthodoxy and its theoretical foundations.\u003c\/li\u003e\n\n\u003cli\u003eThe role of the State in the economy: interventionism versus free market.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of the 2008 global financial crisis and its structural consequences.\u003c\/li\u003e\n\n\u003cli\u003eThe relationship between monetary and fiscal policies and the stability of the capitalist system.\u003c\/li\u003e\n\n\u003cli\u003eTheoretical alternatives for a more inclusive and sustainable political economy.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eThis book is aimed at students and professionals in economics, political science, and sociology interested in questioning established paradigms. It is also of great value to analysts, researchers, and readers with prior training in social sciences who wish to understand the root causes of the 2008 crisis and the limitations of conventional economic thought. It is a work that requires a certain level of familiarity with economic concepts, so it is recommended for those looking for a critical and well-founded analysis, rather than a basic introduction to the subject.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA critical and updated perspective on the failures of dominant economic thought.\u003c\/li\u003e\n\n\u003cli\u003eA theoretical framework for understanding why orthodox policies collapsed in the face of the real crisis.\u003c\/li\u003e\n\n\u003cli\u003eConceptual tools to analyze state interventionism in advanced capitalist economies.\u003c\/li\u003e\n\n\u003cli\u003eA reflection on the possible alternatives for reformulating the political economy of the 21st century.\u003c\/li\u003e\n\n\u003cli\u003eA rigorous analysis that connects economic theory with the practice of government policies.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical data\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Amit Bhaduri\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Manantial Ediciones SRL\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eTopic: Society and Social Sciences, Economics, Finance, and Accounting\u003c\/li\u003e\n\n\u003cli\u003eCollection: Reflections\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: September 2011\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 200\u003c\/li\u003e\n\n\u003cli\u003eWeight: 206 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis is a timely and necessary work, written at a time when the financial crisis was still strongly resonating. Amit Bhaduri manages to articulate a solid critique of orthodox political economy without falling into simplifications, offering the reader an analysis that combines academic rigor with practical relevance. Its main value lies in its ability to show how historical events can disrupt theoretical dogmas, opening space for a more plural and realistic debate on the functioning of the economy. It is a recommended read for those seeking conceptual tools to understand the transformations of contemporary capitalism.\u003c\/p\u003e","brand":"MANANTIAL EDICIONES SRL","offers":[{"title":"Default Title","offer_id":53407605162331,"sku":"9789875001480","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978987500148.jpg?v=1781857662"},{"product_id":"9788494076831","title":"SOCIAL COMMERCE: 100 TIPS FOR SELLING ONLINE","description":"\u003ch2\u003eSocial Commerce: 100 Tips for Selling on the Internet\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book is a practical and direct guide for companies and entrepreneurs who need to master the art of selling in the digital environment. In a world where information noise is constant, Leonard Pera offers 100 actionable tips to transform communication with customers and optimize business strategies. The work focuses on how to stop being part of the noise to become a relevant message, teaching how to leverage social networks and digital tools to generate real sales and build lasting relationships with the audience.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe book addresses the fundamental challenge of modern commerce: how to act effectively in a digital ecosystem saturated with information. Leonard Pera breaks down the keys for companies to understand and adapt to the new online consumer behavior into 100 practical tips. Strategies for communicating effectively, optimizing sales processes, and, above all, making each message relevant to each person are explored. The author proposes a shift in mindset, moving away from obsolete tactics and embracing an approach where a genuine connection with the customer is the engine of commercial success on the internet.\u003c\/p\u003e\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSales strategies on social networks (Social Commerce).\u003c\/li\u003e\n\n\u003cli\u003eOptimization of business communication in digital environments.\u003c\/li\u003e\n\n\u003cli\u003eCreation of relevant messages for segmented audiences.\u003c\/li\u003e\n\n\u003cli\u003eAdaptation of business models to the internet ecosystem.\u003c\/li\u003e\n\n\u003cli\u003eManagement of online presence to avoid information saturation.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at entrepreneurs, SME managers, digital marketing professionals, and anyone who wishes to improve their sales results through online channels. It is especially useful for those who already have a presence on the internet but need a structured and practical approach to convert their digital activity into real revenue, without getting lost in the abundance of technical information.\u003c\/p\u003e\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear 100-step methodology to implement immediately.\u003c\/li\u003e\n\n\u003cli\u003eStrategies to differentiate your brand in a content-saturated market.\u003c\/li\u003e\n\n\u003cli\u003eTechniques to transform digital communication into effective sales.\u003c\/li\u003e\n\n\u003cli\u003eA practical approach that avoids abstract theory and focuses on action.\u003c\/li\u003e\n\n\u003cli\u003eTools to understand and connect with the new online consumer profile.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Data Sheet\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Leonard Pera\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Algon Editores, S.L.\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Business and Management, Computing and Information Technology, Computing: General Issues, Digital Lifestyles, Business Applications, Graphics and Multimedia Applications, Hardware, Operating Systems, Computer Programming\/Software Development, Databases, Computer Certification, Computer Security, Computer Networks and Communications, Computer Science\u003c\/li\u003e\n\n\u003cli\u003eCollection: E-Mprende\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: April 2013\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 166\u003c\/li\u003e\n\n\u003cli\u003eWeight: 260 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial Assessment\u003c\/h3\u003e\n\u003cp\u003eThis is an eminently practical work that responds to a growing need in the business sphere: that of turning a digital presence into a profitable sales channel. The 100-tip structure facilitates immediate consultation and application, which makes it a useful tool both for those starting their online journey and for those looking to optimize their current strategies. Its focus on message relevance and customer connection provides differential value compared to purely technical guides.\u003c\/p\u003e","brand":"ALGON EDITORES,S L","offers":[{"title":"Default Title","offer_id":53407667814747,"sku":"9788494076831","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849407683.jpg?v=1781858564"},{"product_id":"9788494076848","title":"The Art of Being Human (in Business)","description":"\u003ch2\u003eThe Art of Being Human (in Business)\u003c\/h2\u003e\n\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eIn a business environment where technology and processes dominate management, this book proposes a necessary reflection: the human factor remains the true engine of any project's success or failure. Through a direct and practical analysis, the author invites the reader to rethink how attitudes and interpersonal relationships determine the direction of organizations, demonstrating that the key to the solution often lies in what is frequently ignored: the human being.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThis work addresses the fundamental paradox of work life: despite advances in methodologies and tools, the progress of a project depends almost exclusively on the people who execute it. The author examines how the attitude of individuals, their emotions, and their ability to interpret what happens at work are determining factors. Far from offering magic formulas, the book invites collective introspection, arguing that the human being, often relegated to an abstract concept in business management, constitutes both the main obstacle and the true solution to organizational challenges.\u003c\/p\u003e\n\n\u003ch3\u003eMain Topics\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eHuman leadership and attitude management in the workplace.\u003c\/li\u003e\n\n\u003cli\u003eThe influence of interpersonal relationships on project success.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of human behavior as a key factor in solving business problems.\u003c\/li\u003e\n\n\u003cli\u003eReflection on the importance of empathy and communication in corporate culture.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eThis book is aimed at business management professionals, executives, middle managers, and entrepreneurs who seek to understand the real impact of the human factor in their organizations. It will also be of great interest to anyone who wishes to reflect on their own role and attitude within a work team, beyond technical processes.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this book offers\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA renewed perspective on the importance of people over processes in the workplace.\u003c\/li\u003e\n\n\u003cli\u003eKeys to identifying how individual and collective attitude influences project performance.\u003c\/li\u003e\n\n\u003cli\u003eReflection tools to improve communication and conflict resolution within the team.\u003c\/li\u003e\n\n\u003cli\u003eA practical approach that connects business management with personal and professional development.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Details\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: Raúl Baltar\u003c\/li\u003e\n\n\u003cli\u003ePublisher: ALGON EDITORES,S L\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Business and management\u003c\/li\u003e\n\n\u003cli\u003eCollection: ALGON\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication Date: July 2013\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 166\u003c\/li\u003e\n\n\u003cli\u003eWeight: 277 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eEditorial Review\u003c\/h3\u003e\n\u003cp\u003eThis work offers a solid and necessary reflection for any professional looking to understand human dynamics within a company. Its focus, centered on attitude as the engine of change, is especially relevant in a context where technology tends to dehumanize management. It is a recommended read for those who wish to balance operational efficiency with the development of more conscious and cohesive teams.\u003c\/p\u003e","brand":"ALGON EDITORES,S L","offers":[{"title":"Default Title","offer_id":53407703892315,"sku":"9788494076848","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978849407684.jpg?v=1781858606"},{"product_id":"9788410194939","title":"Walking towards success","description":"\u003ch2\u003eWalking Toward Success\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eAfter nearly four decades as a clinical psychologist, Margarita García Marqués condenses in this work her experience helping thousands of people recognize their worth and find their own path. The book proposes a journey of self-discovery to identify the everyday successes that allow us to value and validate ourselves. Far from complaint and self-limitation, the author guides the reader toward recognizing their gifts and qualities, combining gratitude with the consistency and work necessary to reach real goals. A practical guide to understanding that success is not accidental, but the result of a conscious and persevering path.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThis book addresses the paradox that we are often unaware of who we are or of our full potential. The author explains how constant complaining limits us and prevents us from seeing the opportunities already present in our lives. Through the tools of self-knowledge and gratitude, the work teaches how to define the goals we truly wish to achieve. The central message is that success does not come by chance, but is built through active search, constant work, and the determination to head toward it, discovering that it is closer than we think.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSelf-knowledge and recognition of personal worth\u003c\/li\u003e\n\n\u003cli\u003eOvercoming complaining as a barrier to growth\u003c\/li\u003e\n\n\u003cli\u003eIdentification and appreciation of everyday successes\u003c\/li\u003e\n\n\u003cli\u003eDevelopment of consistency and work as pillars of achievement\u003c\/li\u003e\n\n\u003cli\u003eGratitude as a tool to connect with one's own potential\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at people seeking real change in their lives, who feel they have more potential than they are expressing, and who wish to leave chronic dissatisfaction behind. Especially useful for those in a personal or professional transition, as well as for readers interested in practical psychology applied to personal development and inner entrepreneurship.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA practical method to identify and celebrate daily achievements, no matter how small.\u003c\/li\u003e\n\n\u003cli\u003eTools to break the cycle of complaining and self-limitation.\u003c\/li\u003e\n\n\u003cli\u003eA guide to connecting with one's own hidden strengths and talents.\u003c\/li\u003e\n\n\u003cli\u003eKeys to transforming consistency and effort into concrete results.\u003c\/li\u003e\n\n\u003cli\u003eA renewed perspective on what success is and how to reach it through authenticity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: García Marqués, Margarita\u003c\/li\u003e\n\n\u003cli\u003ePublisher: Mandala Ediciones\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: Entrepreneurship and entrepreneurs, Popular psychology\u003c\/li\u003e\n\n\u003cli\u003eCollection: No collection\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003eEdition date: April 2026\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 141\u003c\/li\u003e\n\n\u003cli\u003eWeight: 228 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eA work that distills the wisdom accumulated over a long professional career, offering a practical and human approach for those who wish to take the reins of their personal development. Its value lies in the author's ability to translate complex psychological concepts into actionable guidelines, moving away from mere motivational discourse to offer a method based on clinical experience. Ideal for readers looking for honest and realistic guidance on their path toward a fuller and more conscious life.\u003c\/p\u003e","brand":"MANDALA EDICIONES","offers":[{"title":"Default Title","offer_id":53408093700443,"sku":"9788410194939","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841019493.jpg?v=1781859255"},{"product_id":"9788410067844","title":"THE ART OF MAKING MONEY","description":"\u003ch2\u003eTHE ART OF MAKING MONEY\u003c\/h2\u003e\n\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003eThis book reveals the connection between mindset and economic prosperity. Juan Antonio Guerrero Cañongo presents a formula that transforms one's way of thinking, daily decisions, and financial results. Through clear strategies, the reader will discover how to activate an abundance mindset, turn skills into opportunities, and generate sustainable income. It is a practical guide for those seeking to break free from scarcity and build a life of purpose and financial freedom.\u003c\/p\u003e\n\u003ch3\u003eWhat is it about?\u003c\/h3\u003e\n\u003cp\u003eThe work explores the principle that wealth begins in the mind. The author maintains that people who attract money do not do so by chance, but because they possess a different way of thinking. Throughout its pages, the secrets and strategies that have allowed thousands of people to multiply their income are broken down. It teaches how to identify and overcome limiting beliefs about money, how to recognize the value of one's own skills, and how to turn them into sources of income. The book proposes a paradigm shift: moving from a mindset of scarcity to one of abundance, where prosperity is generated from the inside out, integrating purpose, options, and personal freedom.\u003c\/p\u003e\n\u003ch3\u003eMain themes\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAbundance mindset and overcoming scarcity.\u003c\/li\u003e\n\n\u003cli\u003eStrategies for multiplying income and generating wealth.\u003c\/li\u003e\n\n\u003cli\u003eConverting personal skills into economic opportunities.\u003c\/li\u003e\n\n\u003cli\u003ePractical philosophy for financial decision-making.\u003c\/li\u003e\n\n\u003cli\u003ePersonal development as the foundation for material prosperity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it recommended for?\u003c\/h3\u003e\n\u003cp\u003eIt is aimed at people who wish to improve their economic situation and are open to a change in mindset. It is ideal for entrepreneurs, professionals, freelancers, and any reader interested in self-help, personal development, and finance. It is also useful for those who feel stuck in their relationship with money and are looking for a practical and philosophical approach to moving toward financial freedom.\u003c\/p\u003e\n\u003ch3\u003eWhat this book provides\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA clear method for activating an abundance mindset and leaving behind limiting beliefs.\u003c\/li\u003e\n\n\u003cli\u003eConcrete strategies for identifying and monetizing one's own skills.\u003c\/li\u003e\n\n\u003cli\u003eTools for making daily decisions aligned with prosperity.\u003c\/li\u003e\n\n\u003cli\u003eA practical map for building a life of purpose and economic freedom.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAuthor: GUERRERO CAÑONGO, JUAN ANTONIO\u003c\/li\u003e\n\n\u003cli\u003ePublisher: MESTAS Ediciones, S.L.\u003c\/li\u003e\n\n\u003cli\u003eLanguage: Spanish\u003c\/li\u003e\n\n\u003cli\u003eSubject: PHILOSOPHY OF MIND, POPULAR PHILOSOPHY, FINANCE, SELF-HELP AND PERSONAL DEVELOPMENT\u003c\/li\u003e\n\n\u003cli\u003eCollection: METAGROWTH PROJECT\u003c\/li\u003e\n\n\u003cli\u003eBinding: Paperback\u003c\/li\u003e\n\n\u003cli\u003ePublication date: October 2025\u003c\/li\u003e\n\n\u003cli\u003eNumber of pages: 192\u003c\/li\u003e\n\n\u003cli\u003eWeight: 350 g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eEditorial review\u003c\/h3\u003e\n\u003cp\u003eThis book offers a solid proposal for those looking to integrate personal development with financial improvement. Its focus on mindset as a starting point differentiates it from purely technical manuals and makes it accessible to a wide audience. The clarity of the exposition and the practical structure facilitate its application in everyday life. It is especially relevant for readers who desire a change in perspective before addressing investment or money management strategies.\u003c\/p\u003e","brand":"MESTAS EDICIONES, S.L.","offers":[{"title":"Default Title","offer_id":53408589676891,"sku":"9788410067844","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0650\/6331\/files\/978841006784.jpg?v=1781865682"}],"url":"https:\/\/kalamobooks.com\/en\/collections\/negocios.oembed","provider":"Kalamo Books","version":"1.0","type":"link"}